Choice Hotels International, Inc. (NYSE:CHH) Accelerates AI Rollout While Near-Term Margins Pressure

Choice Hotels shows operational modernisation paired with compressed near-term profitability; technicals imply a pause with upside risk if momentum confirms. Valuation metrics remain stretched relative to fundamentals and WMDST’s current view.

Recent News

In May 2026 Choice announced an enterprise expansion of AI tools across operations, standardizing on cloud-based agentic platforms to automate workflows and guest services. In early March 2026 management and board changes accompanied a new quarterly dividend debut; several brokerages updated targets and commentary that month reflecting conservative RevPAR assumptions and updated forecasts.

Technical Analysis

The ADX at 32.95 signals a strong underlying directional environment; DI+ sits at 19.07 and shows a decreasing trend while DI- peaked and has reversed — the peak-and-reversal in DI- reads as a bullish directional inflection even as DI+ declines, creating a mixed directional picture for near-term price direction.

MACD displays a dip-and-reversal pattern (MACD = -0.9, signal = 0.1), which equates to a return of bullish momentum from recent weakness; the MACD remains below its signal line, so momentum improvement requires a cross above the signal for confirmation.

MRO at -10.78 indicates the current price sits below WMDST’s regression-based target and therefore carries potential for upward mean reversion; the negative MRO and its decreasing trend suggest the price sits under target with moderate potential to move toward valuation over the coming weeks.

RSI at 52.17 with a decreasing trend signals neutral-to-leaning-soft momentum and short-term selling pressure; readings near the midline imply scope for continuation of consolidation before a decisive run.

Price relationships show the close at $106.98 slightly under short EMAs (12-day EMA $107.07, 26-day EMA $108.35) while above the 200-day average ($105.24), implying the market trades near its intermediate trend and may test short-term moving averages for direction. Ichimoku baselines (Tenkan $109.05, Kijun $110.36) sit above price and act as resistance reference points for any recovery attempt.

 


Fundamental Analysis

Revenue totaled $340,575,000 with YoY revenue growth of -12.97% and QoQ change of -0.60%, reflecting top-line contraction. Gross margin at 45.55% declined YoY by 9.74 percentage points; operating margin stands at 17.697% and EBIT margin at 15.935%, both showing pronounced QoQ deterioration (EBIT margin QoQ -38.62%, YoY -34.52%).

WMDST notes EBIT margin at 15.935% sits modestly above the industry peer mean of 15.007% and above the industry peer median of 13.552%, indicating operating profitability marginally ahead of peer central tendency even as margins compress sequentially.

Earnings per share missed consensus: reported EPS $0.44 versus estimate $1.02, an EPS surprise of -56.86%. Forward EPS equals $1.9496 with a forward P/E of 52.82 versus a trailing P/E of 246.07, implying market expectations priced into forward results despite current near-term misses.

Cash flow shows strain: operating cash flow negative $23,174,000 and free cash flow negative $50,058,000, producing a free cash flow yield of -1.01%. Cash and short-term investments totaled $43,872,000 against net debt of $1,959,364,000, while interest coverage equals 2.26—levels that highlight leverage sensitivity to margin swings and cash generation.

Asset efficiency shows weaknesses: asset turnover ratio 0.116 (below the industry peer mean of 0.2016) and current ratio 0.9465 (slightly above the industry peer mean of 0.9021), so liquidity near parity with peers but lower capital turnover. Earnings growth metrics present divergence: a point metric at -72.50% alongside QoQ +108.56% and YoY +435.13% movements, signaling volatile earnings comparatives quarter-to-quarter.

Valuation context: price-to-book 36.05 and price-to-sales 14.55 contrast with industry peer medians that sit materially lower; WMDST values the stock as over-valued given elevated multiples, negative free cash flow, and meaningful leverage. Forward multiple compression versus the trailing P/E suggests contingent improvement priced into future results rather than current cash conversion.

MOST-RECENT QUARTERLY REPORT
REPORT PERIOD ENDING: 2026-03-31
REPORT DATE: 2026-04-30
NEXT REPORT DATE: 2026-07-30
CASH FLOW  Begin Period Cash Flow 45.0 M
 Operating Cash Flow -23.17 M
 Capital Expenditures -26.88 M
 Change In Working Capital -56.30 M
 Dividends Paid -13.12 M
 Cash Flow Delta -1.12 M
 End Period Cash Flow 43.9 M
 
INCOME STATEMENT REVENUE
 Total Revenue 340.6 M
 Forward Revenue 373.0 M
COSTS
 Cost Of Revenue 185.4 M
 Depreciation 21.9 M
 Depreciation and Amortization 21.9 M
 Research and Development
 Total Operating Expenses 280.3 M
PROFITABILITY
 Gross Profit 155.1 M
 EBITDA 76.2 M
 EBIT 54.3 M
 Operating Income 60.3 M
 Interest Income 1.2 M
 Interest Expense 24.0 M
 Net Interest Income -22.75 M
 Income Before Tax 30.3 M
 Tax Provision 10.0 M
 Tax Rate 33.012 %
 Net Income 20.3 M
 Net Income From Continuing Operations 20.3 M
EARNINGS
 EPS Estimate 1.02
 EPS Actual 0.44
 EPS Difference -0.58
 EPS Surprise -56.863 %
 Forward EPS 1.95
 
BALANCE SHEET ASSETS
 Total Assets 2.9 B
 Intangible Assets 1.4 B
 Net Tangible Assets -1.26 B
 Total Current Assets 410.8 M
 Cash and Short-Term Investments 43.9 M
 Cash 43.9 M
 Net Receivables 243.5 M
 Inventory
 Long-Term Investments 121.8 M
LIABILITIES
 Accounts Payable 146.2 M
 Short-Term Debt
 Total Current Liabilities 434.0 M
 Net Debt 2.0 B
 Total Debt 2.1 B
 Total Liabilities 2.8 B
EQUITY
 Total Equity 137.4 M
 Retained Earnings 2.3 B
VALUATION & PER-SHARE METRICS EQUITY & PER-SHARE METRICS
 Book Value Per-Share 3.00
 Shares Outstanding 45.617 M
 Revenue Per-Share 7.44
VALUATION
 Market Capitalization 5.0 B
 Enterprise Value 7.0 B
 Enterprise Multiple 92.114
Enterprise Multiple QoQ 69.253 %
Enterprise Multiple YoY 13.548 %
Enterprise Multiple IPRWA high: 150.145
median: 96.157
CHH: 92.114
mean: 86.575
low: -109.403
 EV/R 20.612
CAPITAL STRUCTURE
 Asset To Equity 21.427
 Asset To Liability 1.049
 Debt To Capital 0.939
 Debt To Assets 0.716
Debt To Assets QoQ 3.375 %
Debt To Assets YoY -7.064 %
Debt To Assets IPRWA high: 1.456
CHH: 0.716
mean: 0.621
median: 0.596
low: 0.018
 Debt To Equity 15.351
Debt To Equity QoQ 37.557 %
Debt To Equity YoY -149.391 %
Debt To Equity IPRWA CHH: 15.351
high: 12.878
mean: 0.458
median: 0.332
low: -5.69
PRICE-BASED VALUATION
 Price To Book (P/B) 36.049
Price To Book QoQ 37.994 %
Price To Book YoY -137.561 %
Price To Book IPRWA CHH: 36.049
high: 18.76
median: 10.414
mean: 3.49
low: -12.042
 Price To Earnings (P/E) 246.067
Price To Earnings QoQ 227.518 %
Price To Earnings YoY 150.352 %
Price To Earnings IPRWA high: 249.745
CHH: 246.067
mean: 127.495
median: 105.586
low: -71.726
 PE/G Ratio -3.394
 Price To Sales (P/S) 14.546
Price To Sales QoQ 19.874 %
Price To Sales YoY -21.092 %
Price To Sales IPRWA high: 29.695
median: 21.243
mean: 19.73
CHH: 14.546
low: 0.815
FORWARD MULTIPLES
Forward P/E 52.822
Forward PE/G -0.729
Forward P/S 13.386
EFFICIENCY OPERATIONAL
 Operating Leverage 3.653
ASSET & SALES
 Asset Turnover Ratio 0.116
Asset Turnover Ratio QoQ -13.26 %
Asset Turnover Ratio YoY -10.857 %
Asset Turnover Ratio IPRWA high: 0.533
mean: 0.202
median: 0.177
CHH: 0.116
low: 0.078
 Receivables Turnover 1.51
Receivables Turnover Ratio QoQ -14.064 %
Receivables Turnover Ratio YoY -15.846 %
Receivables Turnover Ratio IPRWA high: 28.617
median: 14.207
mean: 11.005
CHH: 1.51
low: 1.107
 Inventory Turnover
Inventory Turnover Ratio QoQ
Inventory Turnover Ratio YoY
Inventory Turnover Ratio IPRWA
 Days Sales Outstanding (DSO) 60.418
CASH CYCLE
 Cash Conversion Cycle Days (CCC) -14.864
Cash Conversion Cycle Days QoQ -8.063 %
Cash Conversion Cycle Days YoY 120.346 %
Cash Conversion Cycle Days IPRWA high: 24.74
median: -3.593
mean: -12.596
CHH: -14.864
low: -88.233
CAPITAL DEPLOYMENT
 Cash Conversion Ratio -14.671
 CapEx To Revenue -0.079
 CapEx To Depreciation -1.226
 
CAPITAL, LIQUIDITY & COVERAGE CAPITAL STRUCTURE
 Total Capital 2.1 B
 Net Invested Capital 2.1 B
 Invested Capital 2.1 B
 Net Tangible Assets -1.26 B
 Net Working Capital -23.21 M
LIQUIDITY
 Cash Ratio 0.101
 Current Ratio 0.947
Current Ratio QoQ 8.941 %
Current Ratio YoY 12.941 %
Current Ratio IPRWA high: 1.693
CHH: 0.947
mean: 0.902
median: 0.651
low: 0.387
 Quick Ratio
Quick Ratio QoQ
Quick Ratio YoY
Quick Ratio IPRWA
COVERAGE & LEVERAGE
 Debt To EBITDA 27.682
 Cost Of Debt 0.777 %
 Interest Coverage Ratio 2.265
Interest Coverage Ratio QoQ -47.046 %
Interest Coverage Ratio YoY -40.606 %
Interest Coverage Ratio IPRWA high: 16.515
mean: 5.27
median: 4.198
CHH: 2.265
low: -3.148
 Operating Cash Flow Ratio -0.009
TIMING / LIQUIDITY
 Days Payables Outstanding (DPO) 75.282
DIVIDENDS
 Dividend Coverage Ratio 1.548
 Dividend Payout Ratio 0.646
 Dividend Rate 0.29
 Dividend Yield 0.003
PERFORMANCE GROWTH
 Asset Growth Rate 0.904 %
 Revenue Growth -12.707 %
Revenue Growth QoQ -0.602 %
Revenue Growth YoY -12.972 %
Revenue Growth IPRWA high: 9.738 %
median: -3.6 %
mean: -3.817 %
CHH: -12.707 %
low: -18.131 %
 Earnings Growth -72.5 %
Earnings Growth QoQ 108.561 %
Earnings Growth YoY 435.134 %
Earnings Growth IPRWA high: 103.226 %
median: -13.636 %
mean: -16.928 %
CHH: -72.5 %
low: -155.556 %
MARGINS
 Gross Margin 45.551 %
Gross Margin QoQ -14.079 %
Gross Margin YoY -9.743 %
Gross Margin IPRWA high: 78.305 %
CHH: 45.551 %
mean: 42.9 %
median: 29.043 %
low: 11.09 %
 EBIT Margin 15.935 %
EBIT Margin QoQ -38.617 %
EBIT Margin YoY -34.521 %
EBIT Margin IPRWA high: 34.862 %
CHH: 15.935 %
mean: 15.007 %
median: 13.552 %
low: -18.79 %
 Return On Sales (ROS) 17.697 %
Return On Sales QoQ -33.749 %
Return On Sales YoY -27.281 %
Return On Sales IPRWA high: 37.003 %
CHH: 17.697 %
mean: 14.725 %
median: 13.552 %
low: -18.79 %
CASH FLOW
 Free Cash Flow (FCF) -50.06 M
 Free Cash Flow Yield -1.01 %
Free Cash Flow Yield QoQ -191.735 %
Free Cash Flow Yield YoY 142.788 %
Free Cash Flow Yield IPRWA high: 4.364 %
mean: 1.376 %
median: 1.043 %
CHH: -1.01 %
low: -1.18 %
 Free Cash Growth -196.027 %
Free Cash Growth QoQ -779.847 %
Free Cash Growth YoY 33.089 %
Free Cash Growth IPRWA high: 296.696 %
median: 224.715 %
mean: 156.723 %
low: -128.946 %
CHH: -196.027 %
 Free Cash To Net Income -2.465
 Cash Flow Margin -1.134 %
 Cash Flow To Earnings -0.19
VALUE & RETURNS
 Economic Value Added 0.03
 Return On Assets (ROA) 0.693 %
Return On Assets QoQ -68.298 %
Return On Assets YoY -60.264 %
Return On Assets IPRWA high: 5.266 %
median: 2.322 %
mean: 2.261 %
CHH: 0.693 %
low: -0.379 %
 Return On Capital Employed (ROCE) 2.162 %
 Return On Equity (ROE) 0.148
Return On Equity QoQ -57.956 %
Return On Equity YoY -121.21 %
Return On Equity IPRWA high: 0.315
CHH: 0.148
mean: 0.021
median: 0.021
low: -0.065
 DuPont ROE 12.744 %
 Return On Invested Capital (ROIC) 1.698 %
Return On Invested Capital QoQ -57.358 %
Return On Invested Capital YoY -49.055 %
Return On Invested Capital IPRWA high: 18.09 %
median: 7.79 %
mean: 6.684 %
CHH: 1.698 %
low: -1.732 %

Six-Week Outlook

Expect consolidation around current levels as short-term momentum indicators sort: MACD’s dip-and-reversal and the negative MRO favor a path toward mean reversion, while DI+ declining and RSI slipping warn of a consolidation-first environment. A confirmed MACD cross above its signal and stabilizing MRO would shift the bias toward recovery; absent that confirmation, price likely holds a neutral-to-cautious range with downside sensitivity to margin and cash-flow headlines. Swing traders should watch directional indicators for confirmation of momentum before assuming a sustained leg; volatility metrics and moving-average resistance points provide reference for near-term range dynamics.

About Choice Hotels International, Inc.

Choice Hotels International, Inc. (NYSE:CHH) develops a robust portfolio of hotel brands catering to a wide range of travelers. Headquartered in North Bethesda, Maryland, the company traces its origins back to 1939. Choice Hotels manages a diverse array of brands, including Comfort Inn, Quality, Sleep Inn, and Cambria Hotels, ensuring accommodations that meet various price points and preferences. The company operates through its Hotel Franchising & Management and Corporate & Other segments, effectively expanding its presence both domestically and internationally. Choice Hotels emphasizes delivering exceptional hospitality experiences by leveraging advanced technology and innovative solutions to enhance guest satisfaction. In addition to its core brands, Choice Hotels includes Radisson Blu, Ascend Hotel Collection, and Econo Lodge in its extensive portfolio, each offering distinct experiences tailored to different traveler needs. The company prioritizes creating memorable stays by combining comfort, convenience, and value. As a leader in the hospitality industry, Choice Hotels International continues to influence the sector’s future with a steadfast commitment to excellence and a guest-centric approach.



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