Rocky Brands, Inc. (NASDAQ:RCKY) Navigates Tariff-Driven Margin Compression While Revenue Growth Continues

Rocky Brands reports accelerating revenue growth alongside pronounced margin pressure; near-term performance will hinge on margin recovery and free-cash-flow conversion. Strong cash generation and an attractive free-cash-flow yield underlie the WMDST valuation despite compressed operating margins.

Recent News

On February 24, 2026 the Board authorized a share repurchase program of up to $7,500,000. On April 21, 2026 the company announced it would report first-quarter 2026 results and host a conference call on April 28, 2026.

Technical Analysis

ADX at 21.64 indicates an emerging trend strength, supporting the view that recent directional moves carry conviction but lack strong extension; this moderates immediate upside prospects relative to the medium-term valuation case.

DI+ sits at 23.68 and shows a decreasing pattern, which reads as short-term bearish pressure on directional momentum and tempers upside potential implied by free-cash metrics.

DI− at 20.52 shows a dip-and-reversal, signaling increasing negative directional force and reinforcing the near-term bearish momentum implied by the DI+ decline.

MACD at 0.42 has undergone a peak-and-reversal and trades below its signal line (0.75), a bearish momentum configuration that raises the probability of short-term downside before any sustained recovery.

MRO at 15.62 registered a peak-and-reversal; the positive value implies price sits above target levels and the oscillator’s reversal suggests scope for a price contraction that would align valuation with operating fundamentals.

RSI at 53.14 shows a peak-and-reversal, indicating loss of recent upside momentum and supporting the view that near-term mean reversion remains likely absent a fresh bullish catalyst.

Price trades below short-term averages—12-day EMA $41.86 and 20-day average $42.52—while remaining above the 200-day average $32.21; that structure signals short-term weakness inside a still-intact longer-term base, which fits the WMDST under-valued conclusion tied to cash metrics.

Volume at 331,467 versus the 10-day average 84,869 and the 200-day average 57,013 shows episodic elevated activity, suggesting current moves carry participation that could accelerate either consolidation or a sharper correction before fundamentals reassert.

 


Fundamental Analysis

Total revenue reached $139,716,000 with YoY revenue growth of 18.94% and QoQ change of −12.34%; top-line momentum supports the valuation case, though quarter-to-quarter seasonality reduced sequential growth. Gross margin at 41.32% held near prior levels (YoY −0.51% points), but operating (EBIT) margin of 6.86% contracted QoQ by −28.32% and sits below the industry peer mean of 13.676% and the industry peer median of 8.095% while remaining above the industry peer low of −19.556%.

EBIT totaled $9,590,000 and EBITDA $12,106,000. Net income from continuing operations was $6,512,000; EPS came in at $0.24 versus an estimate of $0.27, an EPS surprise of −11.11%, reflecting margin pressure rather than top-line weakness.

Valuation multiples show a P/E of 33.57x and a price-to-book near 0.94x, markedly below the industry peer mean price-to-book of 6.00668 and median of 6.99074. Enterprise value stands at $360,918,720 and EV/Revenue (EVR) at 2.58, consistent with a valuation gap the market could close if margins recover.

Free cash flow totaled $16,718,000, producing a free-cash-flow yield of 7.06%, above the industry peer mean free-cash-flow yield of 2.487%; however, free cash flow trends show contraction QoQ and YoY. Operating cash flow reached $17,585,000 and cash-flow-to-earnings at ~256.7% highlights strong conversion in the period despite compressing margins.

Balance-sheet metrics: cash and short-term investments $2,902,000, total debt $127,020,000, and net debt $119,740,000. Debt/EBITDA runs about 10.49x while interest coverage approximates 3.63x, indicating leverage that amplifies margin sensitivity. Current ratio 2.82 and net working capital $174,584,000 provide liquidity buffer, but the cash conversion cycle at 213 days exceeds the industry peer mean of 103 days and industry peer median of 95.51 days, reflecting working-capital intensity that can pressure cash in margin-stressed periods.

WMDST values the stock as under-valued, driven by a strong free-cash-flow yield, modest price-to-book, and revenue growth; the valuation case depends on margin normalization and improved working-capital efficiency to justify the premium implied by current multiples versus cash flow.

MOST-RECENT QUARTERLY REPORT
REPORT PERIOD ENDING: 2025-12-31
REPORT DATE: 2026-04-28
NEXT REPORT DATE: 2026-07-28
CASH FLOW  Begin Period Cash Flow 3.3 M
 Operating Cash Flow 17.6 M
 Capital Expenditures -867.00 K
 Change In Working Capital 4.7 M
 Dividends Paid -1.16 M
 Cash Flow Delta -417.00 K
 End Period Cash Flow 2.9 M
 
INCOME STATEMENT REVENUE
 Total Revenue 139.7 M
 Forward Revenue 41.2 M
COSTS
 Cost Of Revenue 82.0 M
 Depreciation 2.5 M
 Depreciation and Amortization 2.5 M
 Research and Development
 Total Operating Expenses 130.1 M
PROFITABILITY
 Gross Profit 57.7 M
 EBITDA 12.1 M
 EBIT 9.6 M
 Operating Income 9.6 M
 Interest Income
 Interest Expense 2.6 M
 Net Interest Income -2.64 M
 Income Before Tax 7.0 M
 Tax Provision 438.0 K
 Tax Rate 6.302 %
 Net Income 6.5 M
 Net Income From Continuing Operations 6.5 M
EARNINGS
 EPS Estimate 0.27
 EPS Actual 0.24
 EPS Difference -0.03
 EPS Surprise -11.111 %
 Forward EPS 1.02
 
BALANCE SHEET ASSETS
 Total Assets 477.5 M
 Intangible Assets 150.9 M
 Net Tangible Assets 101.2 M
 Total Current Assets 270.7 M
 Cash and Short-Term Investments 2.9 M
 Cash 2.9 M
 Net Receivables 77.1 M
 Inventory 181.1 M
 Long-Term Investments 1.8 M
LIABILITIES
 Accounts Payable 53.0 M
 Short-Term Debt 8.4 M
 Total Current Liabilities 96.1 M
 Net Debt 119.7 M
 Total Debt 127.0 M
 Total Liabilities 225.4 M
EQUITY
 Total Equity 252.1 M
 Retained Earnings 176.0 M
VALUATION & PER-SHARE METRICS EQUITY & PER-SHARE METRICS
 Book Value Per-Share 33.59
 Shares Outstanding 7.505 M
 Revenue Per-Share 18.62
VALUATION
 Market Capitalization 236.8 M
 Enterprise Value 360.9 M
 Enterprise Multiple 29.813
Enterprise Multiple QoQ 22.975 %
Enterprise Multiple YoY 78.557 %
Enterprise Multiple IPRWA high: 85.499
median: 85.499
mean: 59.445
RCKY: 29.813
low: -26.368
 EV/R 2.583
CAPITAL STRUCTURE
 Asset To Equity 1.894
 Asset To Liability 2.118
 Debt To Capital 0.335
 Debt To Assets 0.266
Debt To Assets QoQ -6.947 %
Debt To Assets YoY 1355.252 %
Debt To Assets IPRWA high: 0.701
mean: 0.318
median: 0.299
RCKY: 0.266
low: 0.034
 Debt To Equity 0.504
Debt To Equity QoQ -12.198 %
Debt To Equity YoY 1299.639 %
Debt To Equity IPRWA high: 5.089
median: 0.801
mean: 0.799
RCKY: 0.504
low: 0.045
PRICE-BASED VALUATION
 Price To Book (P/B) 0.939
Price To Book QoQ 11.522 %
Price To Book YoY 22.411 %
Price To Book IPRWA high: 9.303
median: 6.991
mean: 6.007
RCKY: 0.939
low: 0.492
 Price To Earnings (P/E) 33.566
Price To Earnings QoQ 24.894 %
Price To Earnings YoY 67.087 %
Price To Earnings IPRWA high: 125.538
median: 125.538
mean: 86.639
RCKY: 33.566
low: -7.846
 PE/G Ratio -3.841
 Price To Sales (P/S) 1.695
Price To Sales QoQ 0.193 %
Price To Sales YoY 21.79 %
Price To Sales IPRWA high: 15.231
median: 7.923
mean: 7.268
RCKY: 1.695
low: 0.408
FORWARD MULTIPLES
Forward P/E 28.757
Forward PE/G -3.291
Forward P/S 5.753
EFFICIENCY OPERATIONAL
 Operating Leverage -1.304
ASSET & SALES
 Asset Turnover Ratio 0.288
Asset Turnover Ratio QoQ 13.258 %
Asset Turnover Ratio YoY 4.707 %
Asset Turnover Ratio IPRWA high: 0.496
mean: 0.339
median: 0.331
RCKY: 0.288
low: 0.029
 Receivables Turnover 1.751
Receivables Turnover Ratio QoQ 6.383 %
Receivables Turnover Ratio YoY 1.926 %
Receivables Turnover Ratio IPRWA high: 15.778
mean: 4.348
median: 2.323
RCKY: 1.751
low: 0.99
 Inventory Turnover 0.438
Inventory Turnover Ratio QoQ 13.616 %
Inventory Turnover Ratio YoY -1.076 %
Inventory Turnover Ratio IPRWA high: 1.07
median: 0.932
mean: 0.816
RCKY: 0.438
low: 0.402
 Days Sales Outstanding (DSO) 52.124
CASH CYCLE
 Cash Conversion Cycle Days (CCC) 213.084
Cash Conversion Cycle Days QoQ -12.12 %
Cash Conversion Cycle Days YoY 10.425 %
Cash Conversion Cycle Days IPRWA high: 338.107
RCKY: 213.084
mean: 103.382
median: 95.506
low: 21.797
CAPITAL DEPLOYMENT
 Cash Conversion Ratio 0.8
 CapEx To Revenue -0.006
 CapEx To Depreciation -0.345
 
CAPITAL, LIQUIDITY & COVERAGE CAPITAL STRUCTURE
 Total Capital 366.4 M
 Net Invested Capital 374.7 M
 Invested Capital 374.7 M
 Net Tangible Assets 101.2 M
 Net Working Capital 174.6 M
LIQUIDITY
 Cash Ratio 0.03
 Current Ratio 2.816
Current Ratio QoQ 2.825 %
Current Ratio YoY 3.309 %
Current Ratio IPRWA high: 4.224
RCKY: 2.816
mean: 2.068
median: 2.063
low: 0.217
 Quick Ratio 0.932
Quick Ratio QoQ 5.916 %
Quick Ratio YoY 5.654 %
Quick Ratio IPRWA high: 2.869
median: 1.399
mean: 1.381
RCKY: 0.932
low: 0.111
COVERAGE & LEVERAGE
 Debt To EBITDA 10.492
 Cost Of Debt 1.41 %
 Interest Coverage Ratio 3.633
Interest Coverage Ratio QoQ -22.829 %
Interest Coverage Ratio YoY 30.013 %
Interest Coverage Ratio IPRWA high: 701.0
mean: 103.672
RCKY: 3.633
median: -15.015
low: -165.305
 Operating Cash Flow Ratio 0.173
TIMING / LIQUIDITY
 Days Payables Outstanding (DPO) 72.414
DIVIDENDS
 Dividend Coverage Ratio 5.599
 Dividend Payout Ratio 0.179
 Dividend Rate 0.15
 Dividend Yield 0.005
PERFORMANCE GROWTH
 Asset Growth Rate -3.345 %
 Revenue Growth 14.017 %
Revenue Growth QoQ -12.339 %
Revenue Growth YoY 18.939 %
Revenue Growth IPRWA high: 61.21 %
RCKY: 14.017 %
mean: 12.745 %
median: 6.032 %
low: -12.568 %
 Earnings Growth -8.738 %
Earnings Growth QoQ -110.012 %
Earnings Growth YoY -116.02 %
Earnings Growth IPRWA high: 223.077 %
mean: 20.875 %
median: 8.163 %
RCKY: -8.738 %
low: -44.737 %
MARGINS
 Gross Margin 41.316 %
Gross Margin QoQ 2.745 %
Gross Margin YoY -0.51 %
Gross Margin IPRWA high: 75.464 %
mean: 51.415 %
median: 43.239 %
RCKY: 41.316 %
low: 11.955 %
 EBIT Margin 6.864 %
EBIT Margin QoQ -28.321 %
EBIT Margin YoY 3.342 %
EBIT Margin IPRWA high: 32.08 %
mean: 13.676 %
median: 8.095 %
RCKY: 6.864 %
low: -19.556 %
 Return On Sales (ROS) 6.864 %
Return On Sales QoQ -28.321 %
Return On Sales YoY 3.342 %
Return On Sales IPRWA high: 31.384 %
mean: 13.659 %
median: 8.095 %
RCKY: 6.864 %
low: -19.556 %
CASH FLOW
 Free Cash Flow (FCF) 16.7 M
 Free Cash Flow Yield 7.06 %
Free Cash Flow Yield QoQ -383.307 %
Free Cash Flow Yield YoY -45.058 %
Free Cash Flow Yield IPRWA high: 25.352 %
RCKY: 7.06 %
mean: 2.487 %
median: 0.392 %
low: -22.722 %
 Free Cash Growth -423.679 %
Free Cash Growth QoQ -456.185 %
Free Cash Growth YoY -175.335 %
Free Cash Growth IPRWA high: 1193.641 %
mean: 217.259 %
median: -45.322 %
RCKY: -423.679 %
low: -647.462 %
 Free Cash To Net Income 2.567
 Cash Flow Margin 11.918 %
 Cash Flow To Earnings 2.557
VALUE & RETURNS
 Economic Value Added 0.03
 Return On Assets (ROA) 1.341 %
Return On Assets QoQ -10.301 %
Return On Assets YoY 30.194 %
Return On Assets IPRWA high: 12.202 %
mean: 3.827 %
median: 2.109 %
RCKY: 1.341 %
low: -6.994 %
 Return On Capital Employed (ROCE) 2.515 %
 Return On Equity (ROE) 0.026
Return On Equity QoQ -11.873 %
Return On Equity YoY 24.964 %
Return On Equity IPRWA high: 0.238
mean: 0.072
median: 0.056
RCKY: 0.026
low: -0.206
 DuPont ROE 2.614 %
 Return On Invested Capital (ROIC) 2.398 %
Return On Invested Capital QoQ 0.841 %
Return On Invested Capital YoY -98.511 %
Return On Invested Capital IPRWA high: 6.729 %
mean: 4.225 %
median: 3.609 %
RCKY: 2.398 %
low: -0.137 %

Six-Week Outlook

Expect a period of technical consolidation and possible additional downside as momentum indicators (MACD, RSI, MRO) show peak-and-reversal patterns; short-term weakness should persist until momentum stabilizes or margins show clear improvement. Medium-term support lies near multi-month averages, and elevated volume suggests any decisive move will carry conviction. Swing traders should watch for a validated momentum reversal—MACD turning higher toward its signal line, DI+ stabilizing, and MRO moving lower from positive territory—before assuming renewed upside potential; absent those signals, range-bound or corrective behavior remains the higher-probability outcome given tariff-related margin pressure and working-capital exposure.

About Rocky Brands, Inc.

Rocky Brands, Inc. (NASDAQ:RCKY) designs, manufactures, and markets a diverse range of footwear and apparel, catering to various consumer needs across the United States, Canada, and internationally. The company operates through three primary segments: Wholesale, Retail, and Contract Manufacturing. The Wholesale segment distributes products through sporting goods stores, outdoor retailers, independent shoe retailers, and other specialty and mass merchant outlets. The Retail segment reaches consumers directly through its branded websites, including rockyboots.com, georgiaboot.com, durangoboot.com, and several others, as well as through third-party marketplaces and Rocky Outdoor Gear Stores. The Contract Manufacturing segment handles private label sales and custom manufacturing for clients, including the U.S. Military. Rocky Brands serves a wide array of customers, from industrial and construction workers to hospitality staff, farmers, ranchers, and outdoor enthusiasts. The company markets its products under several well-known brand names, such as Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Servus, Ranger, and Michelin. Founded in 1932 and headquartered in Nelsonville, Ohio, Rocky Brands continues to deliver quality and durable products to its diverse clientele.



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