Recent News
On February 26, 2026 the company released its full-year 2025 and fourth-quarter results and discussed integration progress for recent brand additions; management highlighted completion timing for the Rockstar integration in the first half of 2026. In late March/early April 2026 Celsius presented at the CAGNY conference and emphasized expanded retail distribution under its partner arrangements; coverage noted stronger shelf placement and distribution gains driving investor attention. Reports from late 2025 into 2026 also referenced increased strategic involvement by a major beverage partner and related portfolio moves.
Technical Analysis
ADX at 23.31 indicates an emerging directional trend in price strength rather than a sustained trend; directional indicators show DI+ at 20.63 with a dip & reversal, and DI- at 32.93 with a peak & reversal, both readings consistent with a short-term shift toward bullish directional momentum.
MACD stands at -2.67 with the signal at -2.75 and a MACD trend labeled dip & reversal; the MACD crossing above its signal line signals bullish momentum development and supports the near-term technical bounce hypothesis.
MRO reads -33.1 with a dip & reversal; the negative oscillator indicates the current price sits below the model target and implies upside potential back toward fair-value estimates if momentum persists.
RSI sits at 41.38 with a dip & reversal, signaling recovery from lower momentum without entering overbought territory; that level supports a tactical rebound scenario rather than an extended rally.
Price sits below the 20-day average ($35.55), the 50-day average ($43.66) and the 200-day average ($49.46), while the 12-day EMA is decreasing; this configuration indicates the shorter-term momentum is attempting to reverse within a longer-term downshift, making the stock prone to volatile mean-reversion attempts. Bollinger bands (1x) place short-term trading range roughly between $33.81 and $37.29, framing immediate support and resistance levels.
Fundamental Analysis
Revenue for the period totals $721,628,000 with total gross profit of $341,830,000 and gross margin at 47.37%, below the industry peer mean of 57.02% and the industry peer median of 60.05%. Operating income measures $106,819,000 and operating margin equals 14.80%, below the industry peer mean operating margin of 24.87% and median of 24.21%.
EBIT stands at $35,260,000 giving an EBIT margin of 4.89%, materially below the industry peer mean of 26.96% and the industry peer median of 28.70%, and the EBIT margin declined QoQ by 150.76% and YoY by 187.75% per the reported change values.
Net income reached $24,739,000 while EPS actual of $0.26 beat the estimate of $0.19 by $0.07, an EPS surprise of 36.84%. Forward EPS sits at $0.5101 and forward PE at 92.32, while the trailing PE equals 188.69, signaling elevated market multiple levels versus typical earnings coverage.
Operating cash flow shows an outflow of -$119,438,000 and free cash flow equals -$129,966,000, with free cash flow yield at -1.03%; cash on hand totals $398,866,000, producing a cash ratio of 0.37 and a current ratio of 1.68, the latter above the industry peer mean of 1.53 and indicating short-term liquidity modestly above peer average.
Leverage measures remain moderate: total debt $669,926,000 and debt-to-assets 13.09%, below the industry peer mean of 40.44%; debt-to-equity equals 0.567, also below the industry peer mean of 1.41. Return on equity stands at 2.09%, beneath the industry peer mean ROE of 5.53%.
Efficiency metrics show asset turnover at 0.139, essentially in line with the industry peer mean of 0.140, while receivables turnover at 1.14 lags the industry peer mean of 3.06, suggesting slower collections relative to peers. Inventory turnover at 1.22 runs above its peer mean of 1.07.
WMDST values the stock as over-valued based on the combination of elevated market multiples (trailing PE 188.69; forward PE 92.32), negative free cash flow, and margins below industry peer means despite recent revenue scale and an EPS beat.
MOST-RECENT QUARTERLY REPORT
| REPORT PERIOD ENDING: | 2025-12-31 |
| REPORT DATE: | 2026-02-26 |
| NEXT REPORT DATE: | 2026-05-28 |
| CASH FLOW | Begin Period Cash Flow | $ 932.5 M |
| Operating Cash Flow | $ -119.44 M | |
| Capital Expenditures | $ -10.53 M | |
| Change In Working Capital | $ -205.93 M | |
| Dividends Paid | $ -14.31 M | |
| Cash Flow Delta | $ -392.48 M | |
| End Period Cash Flow | $ 540.0 M | |
| INCOME STATEMENT | REVENUE | |
| Total Revenue | $ 721.6 M | |
| Forward Revenue | $ 955.6 M | |
| COSTS | ||
| Cost Of Revenue | $ 379.8 M | |
| Depreciation | $ 8.9 M | |
| Depreciation and Amortization | $ 8.9 M | |
| Research and Development | — | |
| Total Operating Expenses | $ 614.8 M | |
| PROFITABILITY | ||
| Gross Profit | $ 341.8 M | |
| EBITDA | $ 44.2 M | |
| EBIT | $ 35.3 M | |
| Operating Income | $ 106.8 M | |
| Interest Income | $ 4.4 M | |
| Interest Expense | $ 12.7 M | |
| Net Interest Income | $ -8.30 M | |
| Income Before Tax | $ 22.6 M | |
| Tax Provision | $ -2.13 M | |
| Tax Rate | 21.0 % | |
| Net Income | $ 24.7 M | |
| Net Income From Continuing Operations | $ 24.7 M | |
| EARNINGS | ||
| EPS Estimate | $ 0.19 | |
| EPS Actual | $ 0.26 | |
| EPS Difference | $ 0.07 | |
| EPS Surprise | 36.842 % | |
| Forward EPS | $ 0.51 | |
| BALANCE SHEET | ASSETS | |
| Total Assets | $ 5.1 B | |
| Intangible Assets | $ 2.3 B | |
| Net Tangible Assets | $ 632.0 M | |
| Total Current Assets | $ 1.8 B | |
| Cash and Short-Term Investments | $ 398.9 M | |
| Cash | $ 398.9 M | |
| Net Receivables | $ 755.5 M | |
| Inventory | $ 337.7 M | |
| Long-Term Investments | $ 43.4 M | |
| LIABILITIES | ||
| Accounts Payable | $ 137.9 M | |
| Short-Term Debt | — | |
| Total Current Liabilities | $ 1.1 B | |
| Net Debt | $ 271.1 M | |
| Total Debt | $ 669.9 M | |
| Total Liabilities | $ 2.2 B | |
| EQUITY | ||
| Total Equity | $ 1.2 B | |
| Retained Earnings | $ 175.9 M | |
| VALUATION & PER-SHARE METRICS | EQUITY & PER-SHARE METRICS | |
| Book Value Per-Share | $ 4.60 | |
| Shares Outstanding | 256.906 M | |
| Revenue Per-Share | $ 2.81 | |
| VALUATION | Market Capitalization | $ 12.6 B |
| Enterprise Value | $ 12.9 B | |
| Enterprise Multiple | 291.313 | |
| Enterprise Multiple QoQ | -219.518 % | |
| Enterprise Multiple YoY | -186.335 % | |
| Enterprise Multiple IPRWA | CELH: 291.313 high: 265.738 median: 93.335 mean: 72.37 low: -37.332 |
|
| EV/R | 17.841 | |
| CAPITAL STRUCTURE | ||
| Asset To Equity | 4.333 | |
| Asset To Liability | 2.35 | |
| Debt To Capital | 0.362 | |
| Debt To Assets | 0.131 | |
| Debt To Assets QoQ | -20.018 % | |
| Debt To Assets YoY | 1041.798 % | |
| Debt To Assets IPRWA | high: 0.712 median: 0.434 mean: 0.404 CELH: 0.131 low: 0.023 |
|
| Debt To Equity | 0.567 | |
| Debt To Equity QoQ | -20.81 % | |
| Debt To Equity YoY | 1019.949 % | |
| Debt To Equity IPRWA | high: 2.027 mean: 1.415 median: 1.414 CELH: 0.567 low: 0.039 |
|
| PRICE-BASED VALUATION | ||
| Price To Book (P/B) | 10.668 | |
| Price To Book QoQ | -13.358 % | |
| Price To Book YoY | -32.343 % | |
| Price To Book IPRWA | high: 20.171 CELH: 10.668 mean: 10.315 median: 9.606 low: 0.003 |
|
| Price To Earnings (P/E) | 188.688 | |
| Price To Earnings QoQ | 37.913 % | |
| Price To Earnings YoY | -177.355 % | |
| Price To Earnings IPRWA | CELH: 188.688 high: 170.469 mean: 115.095 median: 71.023 low: -19.803 |
|
| PE/G Ratio | -4.953 | |
| Price To Sales (P/S) | 17.465 | |
| Price To Sales QoQ | -14.506 % | |
| Price To Sales YoY | -7.99 % | |
| Price To Sales IPRWA | high: 35.991 median: 26.14 mean: 21.014 CELH: 17.465 low: 0.006 |
|
| FORWARD MULTIPLES | ||
| Forward P/E | 92.323 | |
| Forward PE/G | -2.423 | |
| Forward P/S | 13.077 | |
| EFFICIENCY | OPERATIONAL | |
| Operating Leverage | 313.819 | |
| ASSET & SALES | ||
| Asset Turnover Ratio | 0.139 | |
| Asset Turnover Ratio QoQ | -13.171 % | |
| Asset Turnover Ratio YoY | -27.393 % | |
| Asset Turnover Ratio IPRWA | high: 0.597 mean: 0.14 CELH: 0.139 median: 0.112 low: 0.103 |
|
| Receivables Turnover | 1.137 | |
| Receivables Turnover Ratio QoQ | -21.267 % | |
| Receivables Turnover Ratio YoY | -17.996 % | |
| Receivables Turnover Ratio IPRWA | high: 4.224 median: 3.385 mean: 3.063 low: 1.241 CELH: 1.137 |
|
| Inventory Turnover | 1.225 | |
| Inventory Turnover Ratio QoQ | -11.039 % | |
| Inventory Turnover Ratio YoY | 21.619 % | |
| Inventory Turnover Ratio IPRWA | high: 2.312 CELH: 1.225 mean: 1.075 median: 1.024 low: 0.136 |
|
| Days Sales Outstanding (DSO) | 80.244 | |
| CASH CYCLE | ||
| Cash Conversion Cycle Days (CCC) | 129.963 | |
| Cash Conversion Cycle Days QoQ | 29.215 % | |
| Cash Conversion Cycle Days YoY | -11.799 % | |
| Cash Conversion Cycle Days IPRWA | high: 448.664 CELH: 129.963 mean: -58.6 low: -107.287 median: -107.287 |
|
| CAPITAL DEPLOYMENT | ||
| Cash Conversion Ratio | 0.985 | |
| CapEx To Revenue | -0.015 | |
| CapEx To Depreciation | -1.178 | |
| CAPITAL, LIQUIDITY & COVERAGE | CAPITAL STRUCTURE | |
| Total Capital | $ 3.6 B | |
| Net Invested Capital | $ 1.9 B | |
| Invested Capital | $ 1.9 B | |
| Net Tangible Assets | $ 632.0 M | |
| Net Working Capital | $ 732.4 M | |
| LIQUIDITY | ||
| Cash Ratio | 0.37 | |
| Current Ratio | 1.679 | |
| Current Ratio QoQ | -11.018 % | |
| Current Ratio YoY | -53.666 % | |
| Current Ratio IPRWA | high: 3.703 CELH: 1.679 mean: 1.527 median: 1.459 low: 0.476 |
|
| Quick Ratio | 1.366 | |
| Quick Ratio QoQ | -15.282 % | |
| Quick Ratio YoY | -58.163 % | |
| Quick Ratio IPRWA | high: 3.151 CELH: 1.366 mean: 1.096 median: 0.708 low: 0.353 |
|
| COVERAGE & LEVERAGE | ||
| Debt To EBITDA | 15.158 | |
| Cost Of Debt | 1.306 % | |
| Interest Coverage Ratio | 2.786 | |
| Interest Coverage Ratio QoQ | -172.84 % | |
| Interest Coverage Ratio YoY | -341.527 % | |
| Interest Coverage Ratio IPRWA | high: 9.736 median: 7.872 mean: 6.935 CELH: 2.786 low: -4.465 |
|
| Operating Cash Flow Ratio | -0.207 | |
| TIMING / LIQUIDITY | ||
| Days Payables Outstanding (DPO) | 30.482 | |
| DIVIDENDS | ||
| Dividend Coverage Ratio | 1.729 | |
| Dividend Payout Ratio | 0.578 | |
| Dividend Rate | $ 0.06 | |
| Dividend Yield | 0.001 | |
| PERFORMANCE | GROWTH | |
| Asset Growth Rate | -2.774 % | |
| Revenue Growth | -0.48 % | |
| Revenue Growth QoQ | -74.922 % | |
| Revenue Growth YoY | -101.92 % | |
| Revenue Growth IPRWA | high: 32.962 % CELH: -0.48 % mean: -1.007 % median: -5.082 % low: -29.908 % |
|
| Earnings Growth | -38.095 % | |
| Earnings Growth QoQ | 258.103 % | |
| Earnings Growth YoY | -101.178 % | |
| Earnings Growth IPRWA | high: 150.0 % mean: -21.441 % median: -35.366 % CELH: -38.095 % low: -99.07 % |
|
| MARGINS | ||
| Gross Margin | 47.369 % | |
| Gross Margin QoQ | -7.737 % | |
| Gross Margin YoY | -5.589 % | |
| Gross Margin IPRWA | high: 60.049 % median: 60.049 % mean: 57.017 % CELH: 47.369 % low: 6.537 % |
|
| EBIT Margin | 4.886 % | |
| EBIT Margin QoQ | -150.764 % | |
| EBIT Margin YoY | -187.751 % | |
| EBIT Margin IPRWA | high: 32.342 % median: 28.701 % mean: 26.959 % CELH: 4.886 % low: -6.261 % |
|
| Return On Sales (ROS) | 14.803 % | |
| Return On Sales QoQ | -35.614 % | |
| Return On Sales YoY | -365.858 % | |
| Return On Sales IPRWA | high: 31.132 % mean: 24.87 % median: 24.209 % CELH: 14.803 % low: -6.261 % |
|
| CASH FLOW | ||
| Free Cash Flow (FCF) | $ -129.97 M | |
| Free Cash Flow Yield | -1.031 % | |
| Free Cash Flow Yield QoQ | -147.512 % | |
| Free Cash Flow Yield YoY | -192.549 % | |
| Free Cash Flow Yield IPRWA | high: 28.381 % mean: 3.295 % median: 0.93 % CELH: -1.031 % low: -8.674 % |
|
| Free Cash Growth | -140.43 % | |
| Free Cash Growth QoQ | -117.413 % | |
| Free Cash Growth YoY | -119.819 % | |
| Free Cash Growth IPRWA | high: 97.817 % mean: -28.647 % median: -37.029 % CELH: -140.43 % low: -269.506 % |
|
| Free Cash To Net Income | -5.253 | |
| Cash Flow Margin | -30.929 % | |
| Cash Flow To Earnings | -9.022 | |
| VALUE & RETURNS | ||
| Economic Value Added | $ 0.04 | |
| Return On Assets (ROA) | 0.476 % | |
| Return On Assets QoQ | -135.338 % | |
| Return On Assets YoY | -143.75 % | |
| Return On Assets IPRWA | high: 5.611 % mean: 2.535 % median: 2.154 % CELH: 0.476 % low: -10.305 % |
|
| Return On Capital Employed (ROCE) | 0.873 % | |
| Return On Equity (ROE) | 0.021 | |
| Return On Equity QoQ | -141.294 % | |
| Return On Equity YoY | -144.364 % | |
| Return On Equity IPRWA | high: 0.089 median: 0.071 mean: 0.055 CELH: 0.021 low: -0.187 |
|
| DuPont ROE | 2.075 % | |
| Return On Invested Capital (ROIC) | 1.505 % | |
| Return On Invested Capital QoQ | -164.234 % | |
| Return On Invested Capital YoY | -10.417 % | |
| Return On Invested Capital IPRWA | high: 5.86 % median: 3.416 % mean: 3.411 % CELH: 1.505 % low: -0.962 % |
|