Hilton Worldwide Holdings Inc (NYSE:HLT) Accelerates Global Brand Expansion While Short-Term Momentum Weakens

Hilton shows operational resilience through new brand launches and community commitments even as short-term technical signals favor downside pressure. Fundamental margins and recent cash returns underpin a valuation the WMDST model classifies as under-valued.

Recent News

In January 2026 Hilton introduced “Apartment Collection” by Hilton, expanding its collection-brand lodging options for furnished-apartment stays.

On February 11, 2026 Hilton announced philanthropic commitments through the Hilton Global Foundation totaling $5.4 million to support 18 organizations.

Early February reporting noted a new Women in Leadership programme in Saudi Arabia, branded Raeidat, targeting talent development for hotels in the Kingdom.

Technical Analysis

Directional indicators show a strong trend strength with ADX at 28.02; directional bias points downward as DI- increases to 27.52 while DI+ falls to 15.67, pressuring near-term price bias toward the downside.

MACD sits negative at -1.44 and trends lower with the signal at 1.04; the negative, declining MACD indicates bearish momentum and no bullish crossover signal exists.

MRO registers 11.1 with a peak-and-reversal pattern; the positive, peaking MRO implies price currently sits above the model target and faces downward potential.

RSI at 52.97 and decreasing signals fading short-term internals; the indicator no longer supports fresh upside momentum and aligns with other weakening short-term readings.

Price sits below short-term averages (20-day $305.87; 50-day $303.94; 12-day EMA $303.07) while remaining above the 200-day average ($276.93), indicating shorter-term weakness within a longer-term uptrend.

Price trades near the lower Bollinger band region (between the -1× and -2× bands), suggesting short-term proximity to lower volatility boundaries rather than broad collapse.

Ichimoku levels place price below both Tenkan ( $304.56 ) and Kijun ( $311.69 ), reinforcing short-term resistance overhead and a bearish immediate outlook.

Volume at 4,069 remains well below short- and long-term averages, indicating limited participation during recent moves and higher risk of outsized reactions to new flows.

 


Fundamental Analysis

Revenue totaled $3,087,000,000. Revenue growth shows a pronounced intra-period swing: QoQ revenue rose +95.20% while revenue growth YoY declined -63.89%, reflecting a volatile revenue base versus the prior year.

EBIT reached $594,000,000 and EBITDA $641,000,000. EBIT margin equals 19.24%, above the industry peer mean of 12.58% and above the industry peer median of 10.50%, supporting a relatively stronger operating profitability profile versus peers.

Operating margin measured 19.50%, up +10.08 percentage points YoY and down -21.70 percentage points QoQ, indicating recent quarter compression after year-over-year improvement.

Net income stood at $297,000,000; EPS came in at $2.08 versus an estimate of $2.02, an EPS surprise of +2.97% that modestly exceeded consensus.

Cash generation shows operating cash flow $203,000,000 and free cash flow $151,000,000; free cash flow yield equals 0.23%, below the industry peer mean of ~1.03%, limiting distributable capacity relative to peers despite active capital returns.

Balance-sheet structure shows total debt $13,093,000,000 with net debt $11,445,000,000 and debt-to-assets at 78.06%, above the industry peer mean of 63.16%, reflecting higher leverage intensity. Debt-to-EBITDA registers ~20.43×, indicating material leverage relative to current cash generation.

Book value per share equals $-23.38 and total equity equals $-5,388,000,000; price-to-book remains negative at -12.45, a function of negative equity rather than a conventional valuation multiple.

Interest coverage stands at 3.6×, below the industry peer mean of ~5.63×, but positive and covering interest expenses. Dividend payout ratio sits near 11.79% with a dividend yield of 0.05% and dividend coverage of 8.49×, reflecting modest shareholder distribution capacity relative to earnings.

Other operating indicators: asset turnover 0.1848 (below the industry peer mean of 0.2427), cash conversion cycle ~49.39 days, and return on equity -5.51% versus the industry peer mean near 0.32%.

Valuation summary: WMDST values the stock as under-valued, with operating margins and recent EPS upside supporting the valuation, while leverage and low free-cash-flow yield represent key vulnerabilities to monitor.

MOST-RECENT QUARTERLY REPORT
REPORT PERIOD ENDING: 2025-12-31
REPORT DATE: 2026-02-11
NEXT REPORT DATE: 2026-05-13
CASH FLOW  Begin Period Cash Flow 1.1 B
 Operating Cash Flow 203.0 M
 Capital Expenditures -52.00 M
 Change In Working Capital 4.0 M
 Dividends Paid -35.00 M
 Cash Flow Delta -156.00 M
 End Period Cash Flow 970.0 M
 
INCOME STATEMENT REVENUE
 Total Revenue 3.1 B
 Forward Revenue 1.6 B
COSTS
 Cost Of Revenue 2.3 B
 Depreciation 47.0 M
 Depreciation and Amortization 47.0 M
 Research and Development
 Total Operating Expenses 2.5 B
PROFITABILITY
 Gross Profit 801.0 M
 EBITDA 641.0 M
 EBIT 594.0 M
 Operating Income 602.0 M
 Interest Income
 Interest Expense 165.0 M
 Net Interest Income -165.00 M
 Income Before Tax 429.0 M
 Tax Provision 131.0 M
 Tax Rate 30.536 %
 Net Income 297.0 M
 Net Income From Continuing Operations 298.0 M
EARNINGS
 EPS Estimate 2.02
 EPS Actual 2.08
 EPS Difference 0.06
 EPS Surprise 2.97 %
 Forward EPS 2.60
 
BALANCE SHEET ASSETS
 Total Assets 16.8 B
 Intangible Assets 11.8 B
 Net Tangible Assets -17.17 B
 Total Current Assets 3.0 B
 Cash and Short-Term Investments 918.0 M
 Cash 918.0 M
 Net Receivables 1.7 B
 Inventory
 Long-Term Investments 484.0 M
LIABILITIES
 Accounts Payable 376.0 M
 Short-Term Debt 25.0 M
 Total Current Liabilities 4.5 B
 Net Debt 11.4 B
 Total Debt 13.1 B
 Total Liabilities 22.1 B
EQUITY
 Total Equity -5.39 B
 Retained Earnings -1.51 B
VALUATION & PER-SHARE METRICS EQUITY & PER-SHARE METRICS
 Book Value Per-Share -23.38
 Shares Outstanding 230.433 M
 Revenue Per-Share 13.40
VALUATION
 Market Capitalization 67.1 B
 Enterprise Value 79.3 B
 Enterprise Multiple 123.675
Enterprise Multiple QoQ 37.228 %
Enterprise Multiple YoY 11.678 %
Enterprise Multiple IPRWA high: 130.17
HLT: 123.675
median: 91.512
mean: 83.537
low: 36.566
 EV/R 25.68
CAPITAL STRUCTURE
 Asset To Equity -3.113
 Asset To Liability 0.758
 Debt To Capital 1.699
 Debt To Assets 0.781
Debt To Assets QoQ 5.167 %
Debt To Assets YoY 2310.593 %
Debt To Assets IPRWA high: 1.609
HLT: 0.781
mean: 0.632
median: 0.62
low: 0.019
 Debt To Equity -2.43
Debt To Equity QoQ -2.964 %
Debt To Equity YoY 1592.811 %
Debt To Equity IPRWA high: 12.912
median: 0.252
mean: -0.481
HLT: -2.43
low: -7.692
PRICE-BASED VALUATION
 Price To Book (P/B) -12.454
Price To Book QoQ -0.315 %
Price To Book YoY -22.228 %
Price To Book IPRWA high: 26.123
median: 2.666
mean: -1.531
HLT: -12.454
low: -26.316
 Price To Earnings (P/E) 139.996
Price To Earnings QoQ 11.728 %
Price To Earnings YoY -0.17 %
Price To Earnings IPRWA high: 247.068
mean: 141.546
HLT: 139.996
median: 119.408
low: -96.27
 PE/G Ratio 8.306
 Price To Sales (P/S) 21.736
Price To Sales QoQ 10.066 %
Price To Sales YoY 1.36 %
Price To Sales IPRWA high: 27.836
HLT: 21.736
mean: 13.751
median: 12.243
low: 0.273
FORWARD MULTIPLES
Forward P/E 105.893
Forward PE/G 6.283
Forward P/S 42.967
EFFICIENCY OPERATIONAL
 Operating Leverage 20.941
ASSET & SALES
 Asset Turnover Ratio 0.185
Asset Turnover Ratio QoQ -3.63 %
Asset Turnover Ratio YoY 10.245 %
Asset Turnover Ratio IPRWA high: 0.603
mean: 0.243
median: 0.242
HLT: 0.185
low: 0.078
 Receivables Turnover 1.847
Receivables Turnover Ratio QoQ -1.472 %
Receivables Turnover Ratio YoY 5.547 %
Receivables Turnover Ratio IPRWA high: 47.268
mean: 10.678
median: 7.943
HLT: 1.847
low: 0.996
 Inventory Turnover
Inventory Turnover Ratio QoQ
Inventory Turnover Ratio YoY
Inventory Turnover Ratio IPRWA
 Days Sales Outstanding (DSO) 49.394
CASH CYCLE
 Cash Conversion Cycle Days (CCC) 49.394
Cash Conversion Cycle Days QoQ 1.494 %
Cash Conversion Cycle Days YoY
Cash Conversion Cycle Days IPRWA HLT: 49.394
high: 41.853
median: 6.46
mean: 3.201
low: -49.183
CAPITAL DEPLOYMENT
 Cash Conversion Ratio -2.042
 CapEx To Revenue -0.017
 CapEx To Depreciation -1.106
 
CAPITAL, LIQUIDITY & COVERAGE CAPITAL STRUCTURE
 Total Capital 7.0 B
 Net Invested Capital 7.0 B
 Invested Capital 7.0 B
 Net Tangible Assets -17.17 B
 Net Working Capital -1.51 B
LIQUIDITY
 Cash Ratio 0.204
 Current Ratio 0.665
Current Ratio QoQ 0.105 %
Current Ratio YoY -4.535 %
Current Ratio IPRWA high: 2.73
median: 1.047
mean: 0.997
HLT: 0.665
low: 0.36
 Quick Ratio
Quick Ratio QoQ
Quick Ratio YoY
Quick Ratio IPRWA
COVERAGE & LEVERAGE
 Debt To EBITDA 20.426
 Cost Of Debt 0.901 %
 Interest Coverage Ratio 3.6
Interest Coverage Ratio QoQ -24.98 %
Interest Coverage Ratio YoY 14.645 %
Interest Coverage Ratio IPRWA high: 40.588
mean: 5.629
median: 5.564
HLT: 3.6
low: -8.807
 Operating Cash Flow Ratio 0.068
TIMING / LIQUIDITY
 Days Payables Outstanding (DPO)
DIVIDENDS
 Dividend Coverage Ratio 8.486
 Dividend Payout Ratio 0.118
 Dividend Rate 0.15
 Dividend Yield 0.001
PERFORMANCE GROWTH
 Asset Growth Rate 0.799 %
 Revenue Growth -1.058 %
Revenue Growth QoQ 95.203 %
Revenue Growth YoY -63.891 %
Revenue Growth IPRWA high: 27.02 %
median: 3.098 %
mean: -1.0 %
HLT: -1.058 %
low: -32.161 %
 Earnings Growth 16.854 %
Earnings Growth QoQ -511.978 %
Earnings Growth YoY -302.256 %
Earnings Growth IPRWA high: 366.667 %
mean: 46.534 %
HLT: 16.854 %
median: 2.4 %
low: -360.784 %
MARGINS
 Gross Margin 25.948 %
Gross Margin QoQ -13.966 %
Gross Margin YoY 7.941 %
Gross Margin IPRWA high: 82.469 %
mean: 33.778 %
HLT: 25.948 %
median: 21.071 %
low: -4.539 %
 EBIT Margin 19.242 %
EBIT Margin QoQ -21.317 %
EBIT Margin YoY 8.62 %
EBIT Margin IPRWA high: 29.423 %
HLT: 19.242 %
mean: 12.578 %
median: 10.496 %
low: -8.383 %
 Return On Sales (ROS) 19.501 %
Return On Sales QoQ -21.695 %
Return On Sales YoY 10.082 %
Return On Sales IPRWA high: 29.503 %
HLT: 19.501 %
mean: 13.162 %
median: 10.496 %
low: -5.01 %
CASH FLOW
 Free Cash Flow (FCF) 151.0 M
 Free Cash Flow Yield 0.225 %
Free Cash Flow Yield QoQ -81.899 %
Free Cash Flow Yield YoY -73.31 %
Free Cash Flow Yield IPRWA high: 3.996 %
mean: 1.031 %
median: 0.802 %
HLT: 0.225 %
low: -1.958 %
 Free Cash Growth -80.287 %
Free Cash Growth QoQ -426.995 %
Free Cash Growth YoY 334.548 %
Free Cash Growth IPRWA high: 149.518 %
mean: -26.684 %
median: -30.915 %
HLT: -80.287 %
low: -365.169 %
 Free Cash To Net Income 0.508
 Cash Flow Margin 9.913 %
 Cash Flow To Earnings 1.03
VALUE & RETURNS
 Economic Value Added 0.04
 Return On Assets (ROA) 1.778 %
Return On Assets QoQ -31.112 %
Return On Assets YoY -41.532 %
Return On Assets IPRWA high: 6.953 %
mean: 1.966 %
HLT: 1.778 %
median: 1.506 %
low: -1.777 %
 Return On Capital Employed (ROCE) 4.843 %
 Return On Equity (ROE) -0.055
Return On Equity QoQ -35.275 %
Return On Equity YoY -59.321 %
Return On Equity IPRWA high: 0.351
mean: 0.003
median: -0.006
HLT: -0.055
low: -0.202
 DuPont ROE -5.756 %
 Return On Invested Capital (ROIC) 5.916 %
Return On Invested Capital QoQ -25.407 %
Return On Invested Capital YoY -111.635 %
Return On Invested Capital IPRWA high: 18.398 %
mean: 6.615 %
HLT: 5.916 %
median: 4.858 %
low: -5.359 %

Six-Week Outlook

Near-term bias leans toward consolidation with downward pressure: multiple short-term indicators and a declining MACD point to further range extension toward lower Bollinger boundaries unless volume picks up to reverse EMAs. Positive longer-term structure (price above 200-day average and solid operating margins) suggests any pullback could find support into the mid-term. Traders should expect choppy action and watch for a momentum reversal signaled by a rising MACD or renewed DI+ strength before assuming sustained upside.

About Hilton Worldwide Holdings Inc.

Hilton Worldwide Holdings Inc. (NYSE:HLT) designs a comprehensive range of hospitality services, maintaining a prominent presence in the global hotel industry. Founded in 1919 and headquartered in McLean, Virginia, Hilton manages and franchises a broad spectrum of hotels and resorts across North and South America, Europe, the Middle East, Africa, and the Asia Pacific. The company’s diverse brand portfolio includes luxury accommodations such as Waldorf Astoria and Conrad Hotels & Resorts, as well as lifestyle brands like Canopy and Curio Collection. Hilton offers full-service hospitality through Hilton Hotels & Resorts and DoubleTree by Hilton, while providing more budget-friendly options with Hilton Garden Inn and Hampton by Hilton. The company prioritizes innovation and sustainability, integrating environmentally conscious practices into its operations to enhance guest experiences. Hilton’s commitment to quality service and strategic global expansion ensures its continued influence in the hospitality sector, making it a preferred choice for travelers seeking comfort and reliability.



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