Recent News
Feb. 24, 2026 — Board approved a new share repurchase program authorizing up to $7.5 million of common stock. March 2 / March 16, 2026 — Board declared a quarterly cash dividend of $0.155 per share, paid March 16 to shareholders of record on March 2. May 7, 2026 — A law firm announced an investigation into potential claims on behalf of Rocky Brands investors.
Technical Analysis
ADX (25.04) indicates a strong trend; strength supports a directional move rather than a choppy range in the coming weeks, which favors momentum-driven price action tied to the indicators below.
DI+ decreasing — DI+ shows declining directional strength, which aligns with a weakening bullish component and tilts short-term price pressure toward sellers relative to the company’s valuation.
DI- increasing — DI- growth signals rising downside directional pressure, reinforcing the immediate bias implied by the ADX reading and heightening the probability of further short-term weakness.
MACD negative and decreasing (MACD -0.84; signal -0.05) — momentum remains bearish and the MACD trend declining suggests selling momentum has not yet exhausted; absence of a MACD crossover above the signal line removes a near-term bullish trigger.
MRO positive at 8.2 — price sits above the model target, which typically implies downward pressure toward the target; this technical overextension complements the MACD and DI signals for a near-term corrective phase.
RSI 50.67 decreasing — RSI near neutral but moving lower, indicating momentum shifting away from buy-side conviction while not yet in oversold territory; this leaves room for further downside before a technical reversal signal emerges.
Price vs. moving averages and bands — last close $36.23 sits below short-term averages (12-day EMA $38.84, 26-day EMA $39.95, 20-day average $40.48, 50-day average $41.57) while remaining above the 200-day average $32.55. Price trades marginally below the 1x lower Bollinger band ($36.48), which signals proximity to short-term support but does not negate the dominant bearish momentum.
Volatility & volume context — 42-day volatility 3% and 52-week volatility 4% reflect moderate stability; current volume (~38,718) sits below recent averages, implying limited conviction behind the latest moves and increasing the importance of indicator-driven signals for near-term direction.
Fundamental Analysis
Earnings and guidance context — Quarter ended March 31, 2026; reported April 28, 2026. Reported EPS $0.24 versus an estimate of $0.27, an EPS surprise of -11.11%. Forward EPS stands at $1.0225, producing a forward P/E of 36.26x.
Profitability and growth — Reported earnings growth shows a QoQ increase of 7.52% and a YoY earnings growth of 92.65% (as labeled); headline earnings growth figure reads -74.47% in another provided measure. Revenue growth reads 0.0% overall with QoQ and YoY values shown as -100% in the supplied fields; treat the revenue stance as flat to soft for the most recent period given those labels. Cash flow margins and cash-flow-to-earnings read 0.0% in the supplied metrics.
Valuation metrics — Trailing P/E 164.06x sits above the industry peer mean of 133.66x and below the industry peer high of 169.78x, indicating a relatively elevated trailing multiple versus peers. Forward P/E 36.26x trades below the industry peer mean forward P/E of 109.32x, implying market expectations for improved near-term earnings relative to trailing outcomes. PEG ratio sits at -2.20 while the industry peer mean PEG stands near -3.76; negative PEG reflects current earnings dynamics and growth expectations embedded in the valuation.
Balance-sheet and capital deployment — Invested capital $124,118,000 and cost of debt ~1.84%. Management authorized a $7.5 million share repurchase program and maintained a quarterly cash dividend ($0.155 per share paid in March), signaling continued capital returns alongside reinvestment in brands and channels.
WMDST valuation — The current valuation as determined by WMDST: fair-valued. Forward earnings and management capital actions support a constructive medium-term case even as short-term revenue and margin dynamics complicate the near-term earnings trajectory.
MOST-RECENT QUARTERLY REPORT
| REPORT PERIOD ENDING: | 2026-03-31 |
| REPORT DATE: | 2026-04-28 |
| NEXT REPORT DATE: | 2026-07-28 |
| CASH FLOW | Begin Period Cash Flow | — |
| Operating Cash Flow | — | |
| Capital Expenditures | — | |
| Change In Working Capital | — | |
| Dividends Paid | — | |
| Cash Flow Delta | — | |
| End Period Cash Flow | — | |
| INCOME STATEMENT | REVENUE | |
| Total Revenue | — | |
| Forward Revenue | — | |
| COSTS | ||
| Cost Of Revenue | — | |
| Depreciation | — | |
| Depreciation and Amortization | — | |
| Research and Development | — | |
| Total Operating Expenses | — | |
| PROFITABILITY | ||
| Gross Profit | — | |
| EBITDA | — | |
| EBIT | — | |
| Operating Income | — | |
| Interest Income | — | |
| Interest Expense | — | |
| Net Interest Income | — | |
| Income Before Tax | — | |
| Tax Provision | — | |
| Tax Rate | — | |
| Net Income | — | |
| Net Income From Continuing Operations | — | |
| EARNINGS | ||
| EPS Estimate | $ 0.27 | |
| EPS Actual | $ 0.24 | |
| EPS Difference | $ -0.03 | |
| EPS Surprise | -11.111 % | |
| Forward EPS | $ 1.02 | |
| BALANCE SHEET | ASSETS | |
| Total Assets | — | |
| Intangible Assets | — | |
| Net Tangible Assets | — | |
| Total Current Assets | — | |
| Cash and Short-Term Investments | — | |
| Cash | — | |
| Net Receivables | — | |
| Inventory | — | |
| Long-Term Investments | — | |
| LIABILITIES | ||
| Accounts Payable | — | |
| Short-Term Debt | — | |
| Total Current Liabilities | — | |
| Net Debt | — | |
| Total Debt | — | |
| Total Liabilities | — | |
| EQUITY | ||
| Total Equity | — | |
| Retained Earnings | — | |
| VALUATION & PER-SHARE METRICS | EQUITY & PER-SHARE METRICS | |
| Book Value Per-Share | — | |
| Shares Outstanding | — | |
| Revenue Per-Share | — | |
| VALUATION | Market Capitalization | — |
| Enterprise Value | — | |
| Enterprise Multiple | — | |
| Enterprise Multiple QoQ | — | |
| Enterprise Multiple YoY | — | |
| Enterprise Multiple IPRWA | — | |
| EV/R | — | |
| CAPITAL STRUCTURE | ||
| Asset To Equity | — | |
| Asset To Liability | — | |
| Debt To Capital | — | |
| Debt To Assets | — | |
| Debt To Assets QoQ | — | |
| Debt To Assets YoY | — | |
| Debt To Assets IPRWA | — | |
| Debt To Equity | — | |
| Debt To Equity QoQ | — | |
| Debt To Equity YoY | — | |
| Debt To Equity IPRWA | — | |
| PRICE-BASED VALUATION | ||
| Price To Book (P/B) | — | |
| Price To Book QoQ | — | |
| Price To Book YoY | — | |
| Price To Book IPRWA | — | |
| Price To Earnings (P/E) | 164.061 | |
| Price To Earnings QoQ | 388.774 % | |
| Price To Earnings YoY | 572.666 % | |
| Price To Earnings IPRWA | high: 169.783 RCKY: 164.061 mean: 133.663 median: 99.511 low: 14.466 |
|
| PE/G Ratio | -2.203 | |
| Price To Sales (P/S) | — | |
| Price To Sales QoQ | — | |
| Price To Sales YoY | — | |
| Price To Sales IPRWA | — | |
| FORWARD MULTIPLES | ||
| Forward P/E | 36.263 | |
| Forward PE/G | -0.487 | |
| Forward P/S | — | |
| EFFICIENCY | OPERATIONAL | |
| Operating Leverage | — | |
| ASSET & SALES | ||
| Asset Turnover Ratio | — | |
| Asset Turnover Ratio QoQ | — | |
| Asset Turnover Ratio YoY | — | |
| Asset Turnover Ratio IPRWA | — | |
| Receivables Turnover | — | |
| Receivables Turnover Ratio QoQ | — | |
| Receivables Turnover Ratio YoY | — | |
| Receivables Turnover Ratio IPRWA | — | |
| Inventory Turnover | — | |
| Inventory Turnover Ratio QoQ | — | |
| Inventory Turnover Ratio YoY | — | |
| Inventory Turnover Ratio IPRWA | — | |
| Days Sales Outstanding (DSO) | — | |
| CASH CYCLE | ||
| Cash Conversion Cycle Days (CCC) | — | |
| Cash Conversion Cycle Days QoQ | — | |
| Cash Conversion Cycle Days YoY | — | |
| Cash Conversion Cycle Days IPRWA | high: 217.092 mean: 104.952 median: 98.132 low: 86.365 RCKY: 0 |
|
| CAPITAL DEPLOYMENT | ||
| Cash Conversion Ratio | — | |
| CapEx To Revenue | — | |
| CapEx To Depreciation | — | |
| CAPITAL, LIQUIDITY & COVERAGE | CAPITAL STRUCTURE | |
| Total Capital | — | |
| Net Invested Capital | — | |
| Invested Capital | $ 124.1 M | |
| Net Tangible Assets | — | |
| Net Working Capital | — | |
| LIQUIDITY | ||
| Cash Ratio | — | |
| Current Ratio | — | |
| Current Ratio QoQ | — | |
| Current Ratio YoY | — | |
| Current Ratio IPRWA | — | |
| Quick Ratio | — | |
| Quick Ratio QoQ | — | |
| Quick Ratio YoY | — | |
| Quick Ratio IPRWA | — | |
| COVERAGE & LEVERAGE | ||
| Debt To EBITDA | — | |
| Cost Of Debt | 1.844 % | |
| Interest Coverage Ratio | — | |
| Interest Coverage Ratio QoQ | — | |
| Interest Coverage Ratio YoY | — | |
| Interest Coverage Ratio IPRWA | — | |
| Operating Cash Flow Ratio | — | |
| TIMING / LIQUIDITY | ||
| Days Payables Outstanding (DPO) | — | |
| DIVIDENDS | ||
| Dividend Coverage Ratio | — | |
| Dividend Payout Ratio | — | |
| Dividend Rate | — | |
| Dividend Yield | — | |
| PERFORMANCE | GROWTH | |
| Asset Growth Rate | — | |
| Revenue Growth | 0.0 % | |
| Revenue Growth QoQ | -100.0 % | |
| Revenue Growth YoY | -100.0 % | |
| Revenue Growth IPRWA | high: 41.891 % mean: 0.491 % RCKY: 0.0 % median: -9.238 % low: -21.965 % |
|
| Earnings Growth | -74.468 % | |
| Earnings Growth QoQ | 752.232 % | |
| Earnings Growth YoY | 92.648 % | |
| Earnings Growth IPRWA | high: 93.436 % mean: -8.485 % median: -62.428 % RCKY: -74.468 % low: -130.0 % |
|
| MARGINS | ||
| Gross Margin | — | |
| Gross Margin QoQ | — | |
| Gross Margin YoY | — | |
| Gross Margin IPRWA | — | |
| EBIT Margin | — | |
| EBIT Margin QoQ | — | |
| EBIT Margin YoY | — | |
| EBIT Margin IPRWA | — | |
| Return On Sales (ROS) | — | |
| Return On Sales QoQ | — | |
| Return On Sales YoY | — | |
| Return On Sales IPRWA | — | |
| CASH FLOW | ||
| Free Cash Flow (FCF) | — | |
| Free Cash Flow Yield | — | |
| Free Cash Flow Yield QoQ | — | |
| Free Cash Flow Yield YoY | — | |
| Free Cash Flow Yield IPRWA | — | |
| Free Cash Growth | — | |
| Free Cash Growth QoQ | — | |
| Free Cash Growth YoY | — | |
| Free Cash Growth IPRWA | — | |
| Free Cash To Net Income | — | |
| Cash Flow Margin | 0.0 % | |
| Cash Flow To Earnings | 0.0 | |
| VALUE & RETURNS | ||
| Economic Value Added | — | |
| Return On Assets (ROA) | — | |
| Return On Assets QoQ | — | |
| Return On Assets YoY | — | |
| Return On Assets IPRWA | — | |
| Return On Capital Employed (ROCE) | — | |
| Return On Equity (ROE) | — | |
| Return On Equity QoQ | — | |
| Return On Equity YoY | — | |
| Return On Equity IPRWA | — | |
| DuPont ROE | — | |
| Return On Invested Capital (ROIC) | — | |
| Return On Invested Capital QoQ | — | |
| Return On Invested Capital YoY | — | |
| Return On Invested Capital IPRWA | — | |