Ulta Beauty, Inc (NASDAQ:ULTA) Signals Continued Downside Momentum Despite Rebound Potential

Ulta Beauty enters the near term with pronounced technical weakness layered over elevated valuation metrics, creating asymmetric short-term price dynamics: ongoing trend pressure but measurable mean-reversion potential.

Recent News

On February 14, 2026, a regulatory filing reported Krilogy Financial LLC established an $880,000 position in Ulta Beauty. No other non‑earnings corporate or material operational announcements meeting the date filter were identified within the recent window.

Technical Analysis

Directional Indicators (ADX / DI+ / DI-): ADX at 42.05 signals a very strong underlying trend. DI- at 41.25 and increasing indicates the dominant directional force remains bearish; DI+ shows a dip‑and‑reversal but sits at 12.79, so buying attempts prove insufficient relative to downside pressure. The strength of ADX combined with rising DI- biases the near‑term price path lower relative to current valuation levels.

MACD: MACD reads -36.51, declining and below its signal line (-30.75). Negative, falling MACD and the MACD line below the signal line confirm bearish momentum and reduce the probability that short-term rallies will sustain without a material change in momentum.

MRO (Momentum/Regression Oscillator): MRO at -15.88 indicates the market price sits below the internal target, implying mean‑reversion upside exists. The MRO trend is decreasing, however, which means that gap to that target widened recently—so a rebound remains possible but not immediate or confirmed by other momentum indicators.

RSI: RSI at 42.79 and decreasing shows weakening buying pressure; the oscillator sits above oversold thresholds but trending lower, permitting additional downside before typical technical oversold-triggered bounces occur.

Price Versus Averages and Bands: The last close of $510.09 sits below the 20‑day average ($538.37), below the 200‑day average ($559.21) and well under the 50‑day average ($634.83). The 12‑day EMA and 20‑day averages are declining. Price sits modestly above the 1x lower Bollinger band ($489.60), which can act as a nearby support zone for intraday mean reversion but does not negate the larger downtrend signaled by moving averages and ADX.

Ichimoku Context: Tenkan at $578.32 and Kijun at $600.92 both lie above the current price; Senkou A ($669.96) and Senkou B ($618.07) form a cloud well above market price, reinforcing a bearish regime.

 


Fundamental Analysis

Earnings and Estimates: For the period ending January 31, 2026 (report dated March 12, 2026), reported EPS equaled $8.01 versus an estimate of $8.04, a miss of $0.03 or -0.37%. Forward EPS stands at $7.8803 with a forward P/E of 76.64.

Growth Metrics: Reported earnings growth reads 55.84% (expressed as the supplied growth value), while year‑over‑year earnings growth shows -13.55% and quarter‑over‑quarter earnings growth shows -604.26% by the supplied metrics. Reported revenue growth shows 0.00% with revenue growth YoY and QoQ at -100.00% per the supplied values. These mixed values indicate divergence between headline growth figures and the period comparisons embedded in the reported metrics.

Profitability & Cash Flow: Cash flow margin and cash flow to earnings both register at 0.00% in the supplied figures. Invested capital totals $2,369,735,000. Cost of debt sits at 0.129%.

Valuation: Trailing P/E at 80.38 and forward P/E at 76.64 sit well above the industry peer mean for P/E (18.57) and above the stated industry peer high for trailing P/E (68.18). The PEG ratio at 1.4396 lies above the industry peer mean for PEG (0.1573). WMDST values the stock as over‑valued, driven by premium multiples relative to the industry peer mean and peer high while growth and cash‑conversion metrics display internal inconsistency.

MOST-RECENT QUARTERLY REPORT
REPORT PERIOD ENDING: 2026-01-31
REPORT DATE: 2026-03-12
NEXT REPORT DATE: 2026-06-11
CASH FLOW  Begin Period Cash Flow
 Operating Cash Flow
 Capital Expenditures
 Change In Working Capital
 Dividends Paid
 Cash Flow Delta
 End Period Cash Flow
 
INCOME STATEMENT REVENUE
 Total Revenue
 Forward Revenue
COSTS
 Cost Of Revenue
 Depreciation
 Depreciation and Amortization
 Research and Development
 Total Operating Expenses
PROFITABILITY
 Gross Profit
 EBITDA
 EBIT
 Operating Income
 Interest Income
 Interest Expense
 Net Interest Income
 Income Before Tax
 Tax Provision
 Tax Rate
 Net Income
 Net Income From Continuing Operations
EARNINGS
 EPS Estimate 8.04
 EPS Actual 8.01
 EPS Difference -0.03
 EPS Surprise -0.373 %
 Forward EPS 7.88
 
BALANCE SHEET ASSETS
 Total Assets
 Intangible Assets
 Net Tangible Assets
 Total Current Assets
 Cash and Short-Term Investments
 Cash
 Net Receivables
 Inventory
 Long-Term Investments
LIABILITIES
 Accounts Payable
 Short-Term Debt
 Total Current Liabilities
 Net Debt
 Total Debt
 Total Liabilities
EQUITY
 Total Equity
 Retained Earnings
VALUATION & PER-SHARE METRICS EQUITY & PER-SHARE METRICS
 Book Value Per-Share
 Shares Outstanding
 Revenue Per-Share
VALUATION
 Market Capitalization
 Enterprise Value
 Enterprise Multiple
Enterprise Multiple QoQ
Enterprise Multiple YoY
Enterprise Multiple IPRWA
 EV/R
CAPITAL STRUCTURE
 Asset To Equity
 Asset To Liability
 Debt To Capital
 Debt To Assets
Debt To Assets QoQ
Debt To Assets YoY
Debt To Assets IPRWA
 Debt To Equity
Debt To Equity QoQ
Debt To Equity YoY
Debt To Equity IPRWA
PRICE-BASED VALUATION
 Price To Book (P/B)
Price To Book QoQ
Price To Book YoY
Price To Book IPRWA
 Price To Earnings (P/E) 80.384
Price To Earnings QoQ -20.978 %
Price To Earnings YoY 78.201 %
Price To Earnings IPRWA ULTA: 80.384
high: 68.175
mean: 18.568
median: 10.951
low: -2.537
 PE/G Ratio 1.44
 Price To Sales (P/S)
Price To Sales QoQ
Price To Sales YoY
Price To Sales IPRWA
FORWARD MULTIPLES
Forward P/E 76.64
Forward PE/G 1.373
Forward P/S
EFFICIENCY OPERATIONAL
 Operating Leverage
ASSET & SALES
 Asset Turnover Ratio
Asset Turnover Ratio QoQ
Asset Turnover Ratio YoY
Asset Turnover Ratio IPRWA
 Receivables Turnover
Receivables Turnover Ratio QoQ
Receivables Turnover Ratio YoY
Receivables Turnover Ratio IPRWA
 Inventory Turnover
Inventory Turnover Ratio QoQ
Inventory Turnover Ratio YoY
Inventory Turnover Ratio IPRWA
 Days Sales Outstanding (DSO)
CASH CYCLE
 Cash Conversion Cycle Days (CCC)
Cash Conversion Cycle Days QoQ
Cash Conversion Cycle Days YoY
Cash Conversion Cycle Days IPRWA
CAPITAL DEPLOYMENT
 Cash Conversion Ratio
 CapEx To Revenue
 CapEx To Depreciation
 
CAPITAL, LIQUIDITY & COVERAGE CAPITAL STRUCTURE
 Total Capital
 Net Invested Capital
 Invested Capital 2.4 B
 Net Tangible Assets
 Net Working Capital
LIQUIDITY
 Cash Ratio
 Current Ratio
Current Ratio QoQ
Current Ratio YoY
Current Ratio IPRWA
 Quick Ratio
Quick Ratio QoQ
Quick Ratio YoY
Quick Ratio IPRWA
COVERAGE & LEVERAGE
 Debt To EBITDA
 Cost Of Debt 0.129 %
 Interest Coverage Ratio
Interest Coverage Ratio QoQ
Interest Coverage Ratio YoY
Interest Coverage Ratio IPRWA
 Operating Cash Flow Ratio
TIMING / LIQUIDITY
 Days Payables Outstanding (DPO)
DIVIDENDS
 Dividend Coverage Ratio
 Dividend Payout Ratio
 Dividend Rate
 Dividend Yield
PERFORMANCE GROWTH
 Asset Growth Rate
 Revenue Growth 0.0 %
Revenue Growth QoQ -100.0 %
Revenue Growth YoY -100.0 %
Revenue Growth IPRWA high: 24.194 %
median: 24.194 %
mean: 19.326 %
ULTA: 0.0 %
low: -20.068 %
 Earnings Growth 55.837 %
Earnings Growth QoQ -604.263 %
Earnings Growth YoY -13.553 %
Earnings Growth IPRWA high: 485.714 %
mean: 296.195 %
ULTA: 55.837 %
median: -17.969 %
low: -300.0 %
MARGINS
 Gross Margin
Gross Margin QoQ
Gross Margin YoY
Gross Margin IPRWA
 EBIT Margin
EBIT Margin QoQ
EBIT Margin YoY
EBIT Margin IPRWA
 Return On Sales (ROS)
Return On Sales QoQ
Return On Sales YoY
Return On Sales IPRWA
CASH FLOW
 Free Cash Flow (FCF)
 Free Cash Flow Yield
Free Cash Flow Yield QoQ
Free Cash Flow Yield YoY
Free Cash Flow Yield IPRWA
 Free Cash Growth
Free Cash Growth QoQ
Free Cash Growth YoY
Free Cash Growth IPRWA
 Free Cash To Net Income
 Cash Flow Margin 0.0 %
 Cash Flow To Earnings 0.0
VALUE & RETURNS
 Economic Value Added
 Return On Assets (ROA)
Return On Assets QoQ
Return On Assets YoY
Return On Assets IPRWA
 Return On Capital Employed (ROCE)
 Return On Equity (ROE)
Return On Equity QoQ
Return On Equity YoY
Return On Equity IPRWA
 DuPont ROE
 Return On Invested Capital (ROIC)
Return On Invested Capital QoQ
Return On Invested Capital YoY
Return On Invested Capital IPRWA

Six-Week Outlook

Price action over the next six weeks should remain volatility‑driven with a bearish tilt. Strong ADX and a rising DI- point to continuation risk on downside moves; MACD and declining RSI back that momentum. Counterbalancing that directional pressure, a negative MRO and proximity to the lower Bollinger band imply intermittent mean‑reversion rallies will occur, especially into the $490–$540 technical zone before any lasting recovery. Given the elevated trailing and forward P/E versus the industry peer mean and the WMDST over‑valued determination, expect tactical short‑term bounces to meet supply near moving average or cloud levels rather than to trigger structural valuation re-rating within this six‑week window.

About Ulta Beauty, Inc.

Ulta Beauty, Inc. (NASDAQ:ULTA) develops a comprehensive retail experience in the beauty sector across the United States. The company offers a wide array of branded and private label products, including cosmetics, fragrances, haircare, skincare, and bath and body items. Ulta Beauty also provides professional hair products and salon styling tools. Through its extensive network of stores, shop-in-shops, and digital platforms such as Ulta.com and mobile applications, the company reaches a diverse customer base. In addition to retail offerings, Ulta Beauty delivers a range of beauty services, including hair styling, makeup application, brow shaping, and skin treatments, enhancing the in-store experience. Established in 1990 and headquartered in Bolingbrook, Illinois, Ulta Beauty continues to expand its footprint and influence in the beauty industry. The company, formerly known as ULTA Salon, Cosmetics & Fragrance, Inc., rebranded to Ulta Beauty, Inc. in January 2017, reflecting its broadening scope and dedication to beauty innovation and customer satisfaction.



© 2026 WMDST — The World’s Most Dangerous Swing Trader. All rights reserved.