Huazhu Group Limited (NASDAQ:HTHT) Projects Continued Upside Momentum Despite Overvalued Multiple

Technical momentum and recent brand rollout support near-term upside, while valuation and MRO signal constrain upside extension. Fundamentals show strong margins and rapid top-line expansion by year-over-year measures.

Recent News

On February 11, 2026 H World Group announced the launch of a new economy brand, Hanting Inn, aimed at conversion-led, lower-investment rollouts into lower-tier cities to accelerate asset-light expansion. On February 15, 2026 independent coverage highlighted Hanting Inn’s design for faster openings and leverage of the company’s loyalty ecosystem. On December 21, 2025 an analyst note reported a downgrade to a “hold” by one research provider.

Technical Analysis

Directional indicators and ADX: ADX at 26.72 registers an emerging-to-strong trend; DI+ shows a dip-and-reversal at 29.11, which carries a bullish implication, while DI- declined to 14.66, reinforcing the directional bias.

MACD and signal: MACD stands at 1.47 and rises above the signal line at 1.21, representing bullish momentum and a continuation bias for price in the near term.

MRO: MRO measures 32.17 and registered a dip-and-reversal; that positive MRO implies price sits above the model target and introduces a measurable mean-reversion risk even while momentum indicators run bullish.

RSI and momentum breadth: RSI at 62.57 and rising indicates sustained buying pressure without extreme overbought conditions; momentum metrics favor further advance but allow for intermittent pullbacks.

Moving averages, Bollinger and Ichimoku context: Last close $56.06 trades above the 20-day average ($53.62), 50-day average ($50.21) and 200-day average ($40.36), signaling price strength across horizons. Price cleared the 1x upper Bollinger band ($54.88) and sits just below the 2x upper band ($56.15), suggesting intraday over-extension. Ichimoku lines place price above Tenkan ( $53.24 ) and Kijun ( $51.73 ), consistent with trend-following breadth.

Volume and volatility: Recent volume (2.80M) exceeded the 10-day average (1.61M), supporting the move; 42-day and 52-week volatility remain low at about 2%, aligning with steady trend development rather than erratic swings.

 


Fundamental Analysis

Profitability and margins: EBIT reached $2,229,000,000 and EBIT margin equals 32.02%, above the industry peer mean of 26.54% and above the industry peer median of 24.46%, indicating superior operating profitability versus the peer range. Operating margin at 29.42% and gross margin at 41.65% further reflect structural margin strength.

Top-line and growth: Total revenue totaled $6,961,000,000 with reported revenue growth of 8.33% and a year-over-year revenue growth metric of 74.11%; that YoY figure denotes a large comp or discrete-period effect and contrasts with the trailing growth rate. QoQ revenue dynamics show a sharp contraction in the most recent quarter (quarterly revenue growth down 56.43%), which suggests short-term timing effects despite the larger annual expansion.

Cash flow and balance sheet: Cash and short-term investments total $13,156,000,000 with operating cash flow $1,697,000,000 and free cash flow $1,493,000,000. Cash conversion cycle sits at negative 7.94 days, reflecting efficient working-capital dynamics. Total debt equals $37,161,000,000, producing a debt-to-assets ratio of 58.47% and debt-to-EBITDA of 14.58, with interest coverage near 25.92x—interest obligations remain well covered but leverage measures appear elevated on an absolute basis.

Earnings and consensus: Reported EPS matched the estimate at $4.76 (EPS surprise ratio ~0.1%), and forward EPS sits near $0.61, producing a forward P/E near 69.23x; trailing P/E registers about 8.09x. Price-to-book at 9.97 stands well above the industry peer median of 0.91, signaling a premium on tangible equity relative to peers.

Valuation summary: WMDST values the stock as over-valued, driven by a premium price-to-book multiple and elevated enterprise multiple (enterprise multiple ~55.93). Strong margin performance and cash balances support fundamentals, while leverage levels and elevated relative multiples justify the over-valued determination.

MOST-RECENT QUARTERLY REPORT
REPORT PERIOD ENDING: 2025-09-30
REPORT DATE: 2025-11-17
NEXT REPORT DATE: 2026-02-16
CASH FLOW  Begin Period Cash Flow 10.5 B
 Operating Cash Flow 1.7 B
 Capital Expenditures -204.00 M
 Change In Working Capital -240.00 M
 Dividends Paid -1.77 B
 Cash Flow Delta -3.25 B
 End Period Cash Flow 7.3 B
 
INCOME STATEMENT REVENUE
 Total Revenue 7.0 B
 Forward Revenue 2.2 B
COSTS
 Cost Of Revenue 4.1 B
 Depreciation 319.0 M
 Depreciation and Amortization 319.0 M
 Research and Development
 Total Operating Expenses 4.9 B
PROFITABILITY
 Gross Profit 2.9 B
 EBITDA 2.5 B
 EBIT 2.2 B
 Operating Income 2.0 B
 Interest Income 60.0 M
 Interest Expense 86.0 M
 Net Interest Income -26.00 M
 Income Before Tax 2.1 B
 Tax Provision 648.0 M
 Tax Rate 30.238 %
 Net Income 1.5 B
 Net Income From Continuing Operations 1.5 B
EARNINGS
 EPS Estimate 4.76
 EPS Actual 4.76
 EPS Difference 0.00
 EPS Surprise 0.1 %
 Forward EPS 0.61
 
BALANCE SHEET ASSETS
 Total Assets 63.6 B
 Intangible Assets 10.7 B
 Net Tangible Assets 1.2 B
 Total Current Assets 15.5 B
 Cash and Short-Term Investments 13.2 B
 Cash 7.1 B
 Net Receivables 972.0 M
 Inventory 61.0 M
 Long-Term Investments 1.6 B
LIABILITIES
 Accounts Payable 915.0 M
 Short-Term Debt 6.0 B
 Total Current Liabilities 18.3 B
 Net Debt
 Total Debt 37.2 B
 Total Liabilities 51.5 B
EQUITY
 Total Equity 11.9 B
 Retained Earnings 2.4 B
VALUATION & PER-SHARE METRICS EQUITY & PER-SHARE METRICS
 Book Value Per-Share 3.86
 Shares Outstanding 3.077 B
 Revenue Per-Share 2.26
VALUATION
 Market Capitalization 118.5 B
 Enterprise Value 142.5 B
 Enterprise Multiple 55.927
Enterprise Multiple QoQ 9.087 %
Enterprise Multiple YoY 12.493 %
Enterprise Multiple IPRWA high: 189.281
mean: 77.704
median: 68.864
HTHT: 55.927
low: -31.078
 EV/R 20.472
CAPITAL STRUCTURE
 Asset To Equity 5.349
 Asset To Liability 1.233
 Debt To Capital 0.758
 Debt To Assets 0.585
Debt To Assets QoQ 0.29 %
Debt To Assets YoY 3966.273 %
Debt To Assets IPRWA high: 1.606
median: 0.734
mean: 0.718
HTHT: 0.585
low: 0.003
 Debt To Equity 3.128
Debt To Equity QoQ 0.651 %
Debt To Equity YoY 4154.665 %
Debt To Equity IPRWA high: 13.542
HTHT: 3.128
mean: -0.337
median: -1.275
low: -13.223
PRICE-BASED VALUATION
 Price To Book (P/B) 9.975
Price To Book QoQ 15.781 %
Price To Book YoY 10.108 %
Price To Book IPRWA high: 22.128
HTHT: 9.975
median: 0.913
mean: -0.955
low: -22.92
 Price To Earnings (P/E) 8.091
Price To Earnings QoQ 2.706 %
Price To Earnings YoY -76.239 %
Price To Earnings IPRWA high: 357.224
mean: 104.776
median: 93.318
HTHT: 8.091
low: -85.409
 PE/G Ratio 0.66
 Price To Sales (P/S) 17.023
Price To Sales QoQ 4.482 %
Price To Sales YoY -0.218 %
Price To Sales IPRWA high: 30.539
median: 18.759
mean: 17.558
HTHT: 17.023
low: 0.325
FORWARD MULTIPLES
Forward P/E 69.233
Forward PE/G 5.645
Forward P/S 63.437
EFFICIENCY OPERATIONAL
 Operating Leverage 0.054
ASSET & SALES
 Asset Turnover Ratio 0.108
Asset Turnover Ratio QoQ 6.645 %
Asset Turnover Ratio YoY 4.831 %
Asset Turnover Ratio IPRWA high: 0.723
mean: 0.209
median: 0.165
HTHT: 0.108
low: 0.056
 Receivables Turnover 7.658
Receivables Turnover Ratio QoQ 1.295 %
Receivables Turnover Ratio YoY 1.221 %
Receivables Turnover Ratio IPRWA high: 44.676
mean: 9.56
HTHT: 7.658
median: 2.76
low: 1.042
 Inventory Turnover 66.049
Inventory Turnover Ratio QoQ 5.622 %
Inventory Turnover Ratio YoY 7.792 %
Inventory Turnover Ratio IPRWA HTHT: 66.049
high: 62.262
median: 36.65
mean: 32.856
low: 0.468
 Days Sales Outstanding (DSO) 11.916
CASH CYCLE
 Cash Conversion Cycle Days (CCC) -7.942
Cash Conversion Cycle Days QoQ 3.595 %
Cash Conversion Cycle Days YoY -16.811 %
Cash Conversion Cycle Days IPRWA high: 77.037
mean: 4.232
median: 4.037
HTHT: -7.942
low: -73.834
CAPITAL DEPLOYMENT
 Cash Conversion Ratio -2.506
 CapEx To Revenue -0.029
 CapEx To Depreciation -0.639
 
CAPITAL, LIQUIDITY & COVERAGE CAPITAL STRUCTURE
 Total Capital 12.6 B
 Net Invested Capital 18.6 B
 Invested Capital 18.6 B
 Net Tangible Assets 1.2 B
 Net Working Capital -2.78 B
LIQUIDITY
 Cash Ratio 0.719
 Current Ratio 0.848
Current Ratio QoQ 4.919 %
Current Ratio YoY -3.286 %
Current Ratio IPRWA high: 3.125
mean: 1.013
median: 1.0
HTHT: 0.848
low: 0.031
 Quick Ratio 0.845
Quick Ratio QoQ 4.922 %
Quick Ratio YoY -3.107 %
Quick Ratio IPRWA high: 3.071
median: 0.991
mean: 0.946
HTHT: 0.845
low: 0.027
COVERAGE & LEVERAGE
 Debt To EBITDA 14.584
 Cost Of Debt 0.16 %
 Interest Coverage Ratio 25.919
Interest Coverage Ratio QoQ 6.291 %
Interest Coverage Ratio YoY 14.763 %
Interest Coverage Ratio IPRWA high: 37.175
HTHT: 25.919
mean: 5.749
median: 5.363
low: -5.084
 Operating Cash Flow Ratio 0.095
TIMING / LIQUIDITY
 Days Payables Outstanding (DPO) 21.353
DIVIDENDS
 Dividend Coverage Ratio 0.829
 Dividend Payout Ratio 1.206
 Dividend Rate 0.58
 Dividend Yield 0.015
PERFORMANCE GROWTH
 Asset Growth Rate -1.894 %
 Revenue Growth 8.326 %
Revenue Growth QoQ -56.431 %
Revenue Growth YoY 74.111 %
Revenue Growth IPRWA high: 15.034 %
HTHT: 8.326 %
median: 1.195 %
mean: 1.054 %
low: -13.106 %
 Earnings Growth 12.264 %
Earnings Growth QoQ -82.719 %
Earnings Growth YoY -116.696 %
Earnings Growth IPRWA high: 114.563 %
HTHT: 12.264 %
mean: 5.168 %
median: 0.94 %
low: -175.0 %
MARGINS
 Gross Margin 41.646 %
Gross Margin QoQ 0.082 %
Gross Margin YoY 1.506 %
Gross Margin IPRWA high: 86.593 %
mean: 42.235 %
HTHT: 41.646 %
median: 40.094 %
low: 8.241 %
 EBIT Margin 32.021 %
EBIT Margin QoQ -7.272 %
EBIT Margin YoY 18.618 %
EBIT Margin IPRWA high: 52.4 %
HTHT: 32.021 %
mean: 26.542 %
median: 24.455 %
low: -25.213 %
 Return On Sales (ROS) 29.421 %
Return On Sales QoQ 5.797 %
Return On Sales YoY 8.987 %
Return On Sales IPRWA high: 47.382 %
HTHT: 29.421 %
mean: 27.167 %
median: 24.789 %
low: -27.119 %
CASH FLOW
 Free Cash Flow (FCF) 1.5 B
 Free Cash Flow Yield 1.26 %
Free Cash Flow Yield QoQ -46.588 %
Free Cash Flow Yield YoY -6.667 %
Free Cash Flow Yield IPRWA high: 10.115 %
mean: 1.377 %
HTHT: 1.26 %
median: 1.118 %
low: -12.37 %
 Free Cash Growth -39.555 %
Free Cash Growth QoQ -106.314 %
Free Cash Growth YoY 46.668 %
Free Cash Growth IPRWA high: 271.747 %
mean: 51.699 %
median: 29.31 %
HTHT: -39.555 %
low: -516.758 %
 Free Cash To Net Income 1.016
 Cash Flow Margin 24.953 %
 Cash Flow To Earnings 1.182
VALUE & RETURNS
 Economic Value Added 0.03
 Return On Assets (ROA) 2.289 %
Return On Assets QoQ -6.342 %
Return On Assets YoY 11.932 %
Return On Assets IPRWA high: 8.233 %
mean: 2.997 %
median: 2.639 %
HTHT: 2.289 %
low: -8.455 %
 Return On Capital Employed (ROCE) 4.926 %
 Return On Equity (ROE) 0.124
Return On Equity QoQ -2.676 %
Return On Equity YoY 17.84 %
Return On Equity IPRWA high: 0.405
HTHT: 0.124
mean: 0.009
median: -0.016
low: -0.352
 DuPont ROE 12.225 %
 Return On Invested Capital (ROIC) 8.375 %
Return On Invested Capital QoQ 0.528 %
Return On Invested Capital YoY -144.336 %
Return On Invested Capital IPRWA high: 14.004 %
HTHT: 8.375 %
mean: 6.734 %
median: 6.625 %
low: -1.956 %

Six-Week Outlook

Momentum favors continued upside but with guarded extension. Bullish inputs—DI+ reversal, MACD above its signal, rising RSI and price above key moving averages—support further gains toward the consensus target mean near $60.39. Offsetting that potential, positive MRO at 32.17 and price trading above the 1x Bollinger band suggest pullback susceptibility and intra-range mean reversion risk.

Key technical reference points: short-term support clusters align near the super trend lower at $52.07 and the 20-day average at $53.62; near-term upside faces the 52-week high near $55.50 and the collective analyst target mean around $60.39. Expect price action to oscillate between consolidation around the low-$50s and attempts to retest the low-$60s, with volatility likely to remain subdued unless new catalysts arrive.

About Huazhu Group Limited

H World Group Limited (NASDAQ:HTHT), formerly known as Huazhu Group Limited, develops a comprehensive portfolio of hotel brands catering to diverse market segments. Based in Shanghai, China, the company has expanded significantly since its inception in 2005, establishing a robust presence across the People’s Republic of China and internationally. H World Group manages a vast network of leased, owned, manachised, and franchised hotels, appealing to both budget travelers and luxury clientele. The company’s brand lineup includes domestic names such as HanTing Hotel, JI Hotel, and Crystal Orange Hotel, alongside international brands like Ibis and Novotel. H World Group emphasizes quality and customer satisfaction, continuously refining its offerings to align with guest expectations and industry trends. The rebranding to H World Group Limited in June 2022 underscores the company’s global ambitions and diversified brand strategy. With a commitment to delivering exceptional hospitality experiences, H World Group dedicates itself to creating welcoming environments for travelers worldwide. The company’s ongoing growth strategy focuses on enhancing value and operational excellence across its hotel properties.



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