Rocky Brands, Inc. (NASDAQ:RCKY) Extends Margin Gains While Facing Near-Term Downside Pressure

Rocky Brands posts stronger top-line momentum and wider gross margins; valuation and short-term momentum indicators point to constrained upside over the coming weeks.

Recent News

On November 17, 2025 the board declared a quarterly cash dividend of $0.155 per share payable December 15, 2025 to shareholders of record as of December 1, 2025, reaffirming the company’s ongoing capital-return program.

Technical Analysis

ADX at 30.7 indicates a strong directional move currently active; that strength raises the probability that the current directional bias will persist into the near term.

DI+ sits at 30.44 with a peak-and-reversal pattern, which reads as bearish for directional bias; DI- at 15.98 shows a dip-and-reversal pattern that also signals increasing downside pressure under the rules governing directional-index shifts.

MACD measures 0.67 against a signal line of 0.65 and therefore registers a slight cross above the signal line; however, the MACD trend shows a peak-and-reversal, which indicates waning bullish momentum despite the near-term crossover.

MRO at 25.03 (peak-and-reversal) places the market price above the WMDST target and signals potential for mean reversion; the positive MRO implies pressure toward downside to reconcile price and target.

RSI at 56.27 with a peak-and-reversal pattern points to weakening short-term momentum from a modestly bullish level rather than an overbought condition.

Price trades above the 200-day average ($26.46) and near the 20-day average ($32.79), so long-term trend remains constructive while very-short-term momentum shows hesitation; the 12-day EMA at $32.54 carries a peak-and-reversal tag, reinforcing the short-term exhaustion signal.

Bollinger bands place the close ($33.07) just below the upper 1σ band ($33.62), suggesting limited immediate upside without renewed momentum; volume sits below recent averages, indicating muted participation behind the current price level.

 


Fundamental Analysis

Earnings per share came in at $1.03 versus an estimate of $0.90, producing an EPS surprise of +14.44%, which supports the recent positive headline on profitability.

Operating (EBIT) margin stands at 9.58%; QoQ operating-margin improvement reached +41.36% while YoY operating-margin change measured +8.93%. The EBIT margin sits above the industry peer median (7.91%) but below the industry peer mean (12.546%), indicating margin performance better than many peers but not yet sector-leading.

Revenue totaled $122,540,000. Reported revenue growth shows 15.99% on one measure, while YoY revenue growth reads -3.59% on the year-over-year metric—those figures highlight mixed top-line signals across different measurement windows and merit watchfulness as the company lapped varying comparisons.

Gross margin reached 40.21%, up 5.54 percentage points YoY, reflecting favorable brand mix and pricing actions during the period. Operating expense ratio increased modestly, leaving operating margin expansion smaller than gross-margin gains but still positive.

Working-capital dynamics show a cash-conversion cycle of 242.47 days—well above the industry peer mean of ~106.84 days—indicating inventory and receivables remain elevated and tying significant capital into operations; inventories total $193.6M. Net working capital sits at $181.1M and change in working capital posted a $14.456M outflow over the period.

Leverage measures present mixed signals: debt-to-EBITDA approaches 9.92x while interest-coverage runs at ~4.71x. Total debt approximates $141.2M with net debt of $135.7M; while coverage remains positive, debt multiple relative to EBITDA signals higher leverage than typical low-leverage peers.

Cash flow shows operating cash flow of -$3.33M and free cash flow of -$5.17M; free-cash-flow yield equals -2.49%. Net income registered $7.21M, producing a retained-earnings base of $170.65M and book value near $32.86 per share. The firm continues dividend distributions (quarterly $0.155) with a dividend coverage ratio of 6.22 and payout ratio of 16.07%.

Valuation context: P/E sits at 26.88 with a forward P/E of 33.70; price-to-book trades near 0.84 while the enterprise multiple measures 24.24. The current valuation as determined by WMDST: over-valued. These valuation multiples, alongside elevated leverage and negative free cash flow, constrain the fundamental upside despite stronger gross margins and an EPS beat.

MOST-RECENT QUARTERLY REPORT
REPORT PERIOD ENDING: 2025-09-30
REPORT DATE: 2025-10-28
NEXT REPORT DATE: 2026-01-27
CASH FLOW  Begin Period Cash Flow 2.8 M
 Operating Cash Flow -3.33 M
 Capital Expenditures -1.84 M
 Change In Working Capital -14.46 M
 Dividends Paid -1.16 M
 Cash Flow Delta 540.0 K
 End Period Cash Flow 3.3 M
 
INCOME STATEMENT REVENUE
 Total Revenue 122.5 M
 Forward Revenue 24.7 M
COSTS
 Cost Of Revenue 73.3 M
 Depreciation 2.5 M
 Depreciation and Amortization 2.5 M
 Research and Development
 Total Operating Expenses 110.8 M
PROFITABILITY
 Gross Profit 49.3 M
 EBITDA 14.2 M
 EBIT 11.7 M
 Operating Income 11.7 M
 Interest Income
 Interest Expense 2.5 M
 Net Interest Income -2.49 M
 Income Before Tax 9.2 M
 Tax Provision 2.0 M
 Tax Rate 22.0 %
 Net Income 7.2 M
 Net Income From Continuing Operations 7.2 M
EARNINGS
 EPS Estimate 0.90
 EPS Actual 1.03
 EPS Difference 0.13
 EPS Surprise 14.444 %
 Forward EPS 0.78
 
BALANCE SHEET ASSETS
 Total Assets 494.0 M
 Intangible Assets 151.6 M
 Net Tangible Assets 94.5 M
 Total Current Assets 285.2 M
 Cash and Short-Term Investments 3.3 M
 Cash 3.3 M
 Net Receivables 82.6 M
 Inventory 193.6 M
 Long-Term Investments 1.8 M
LIABILITIES
 Accounts Payable 63.3 M
 Short-Term Debt 8.4 M
 Total Current Liabilities 104.2 M
 Net Debt 135.7 M
 Total Debt 141.2 M
 Total Liabilities 247.9 M
EQUITY
 Total Equity 246.1 M
 Retained Earnings 170.6 M
VALUATION & PER-SHARE METRICS EQUITY & PER-SHARE METRICS
 Book Value Per-Share 32.86
 Shares Outstanding 7.488 M
 Revenue Per-Share 16.36
VALUATION
 Market Capitalization 207.3 M
 Enterprise Value 345.2 M
 Enterprise Multiple 24.243
Enterprise Multiple QoQ -26.953 %
Enterprise Multiple YoY 36.403 %
Enterprise Multiple IPRWA high: 97.054
median: 84.66
mean: 73.486
RCKY: 24.243
low: -16.472
 EV/R 2.817
CAPITAL STRUCTURE
 Asset To Equity 2.007
 Asset To Liability 1.993
 Debt To Capital 0.365
 Debt To Assets 0.286
Debt To Assets QoQ -0.021 %
Debt To Assets YoY 1524.318 %
Debt To Assets IPRWA high: 0.783
mean: 0.327
median: 0.296
RCKY: 0.286
low: 0.038
 Debt To Equity 0.574
Debt To Equity QoQ 1.862 %
Debt To Equity YoY 1466.667 %
Debt To Equity IPRWA high: 6.666
mean: 0.91
median: 0.821
RCKY: 0.574
low: 0.046
PRICE-BASED VALUATION
 Price To Book (P/B) 0.842
Price To Book QoQ 7.871 %
Price To Book YoY -13.352 %
Price To Book IPRWA high: 9.067
median: 7.923
mean: 6.807
RCKY: 0.842
low: -1.48
 Price To Earnings (P/E) 26.875
Price To Earnings QoQ -32.642 %
Price To Earnings YoY -30.526 %
Price To Earnings IPRWA high: 147.441
mean: 104.172
median: 98.424
RCKY: 26.875
low: -120.802
 PE/G Ratio 0.308
 Price To Sales (P/S) 1.692
Price To Sales QoQ -4.264 %
Price To Sales YoY -12.665 %
Price To Sales IPRWA high: 17.59
mean: 9.437
median: 9.104
RCKY: 1.692
low: 0.27
FORWARD MULTIPLES
Forward P/E 33.698
Forward PE/G 0.386
Forward P/S 8.146
EFFICIENCY OPERATIONAL
 Operating Leverage 4.002
ASSET & SALES
 Asset Turnover Ratio 0.254
Asset Turnover Ratio QoQ 12.891 %
Asset Turnover Ratio YoY 4.519 %
Asset Turnover Ratio IPRWA high: 0.375
median: 0.317
mean: 0.308
RCKY: 0.254
low: 0.026
 Receivables Turnover 1.646
Receivables Turnover Ratio QoQ 9.673 %
Receivables Turnover Ratio YoY 0.627 %
Receivables Turnover Ratio IPRWA high: 9.456
mean: 2.971
median: 2.422
RCKY: 1.646
low: 0.693
 Inventory Turnover 0.385
Inventory Turnover Ratio QoQ 11.881 %
Inventory Turnover Ratio YoY -5.811 %
Inventory Turnover Ratio IPRWA high: 0.869
median: 0.744
mean: 0.732
RCKY: 0.385
low: 0.226
 Days Sales Outstanding (DSO) 55.451
CASH CYCLE
 Cash Conversion Cycle Days (CCC) 242.471
Cash Conversion Cycle Days QoQ 9.432 %
Cash Conversion Cycle Days YoY 6.858 %
Cash Conversion Cycle Days IPRWA high: 302.197
RCKY: 242.471
mean: 106.844
median: 95.172
low: -55.897
CAPITAL DEPLOYMENT
 Cash Conversion Ratio 0.677
 CapEx To Revenue -0.015
 CapEx To Depreciation -0.734
 
CAPITAL, LIQUIDITY & COVERAGE CAPITAL STRUCTURE
 Total Capital 376.8 M
 Net Invested Capital 385.1 M
 Invested Capital 385.1 M
 Net Tangible Assets 94.5 M
 Net Working Capital 181.1 M
LIQUIDITY
 Cash Ratio 0.032
 Current Ratio 2.739
Current Ratio QoQ -0.73 %
Current Ratio YoY -1.989 %
Current Ratio IPRWA high: 3.928
RCKY: 2.739
median: 2.19
mean: 2.136
low: 0.339
 Quick Ratio 0.88
Quick Ratio QoQ 11.725 %
Quick Ratio YoY -5.757 %
Quick Ratio IPRWA high: 2.318
median: 1.447
mean: 1.345
RCKY: 0.88
low: 0.065
COVERAGE & LEVERAGE
 Debt To EBITDA 9.918
 Cost Of Debt 1.41 %
 Interest Coverage Ratio 4.707
Interest Coverage Ratio QoQ 65.699 %
Interest Coverage Ratio YoY 48.633 %
Interest Coverage Ratio IPRWA high: 47.355
RCKY: 4.707
mean: -1.51
median: -13.836
low: -25.85
 Operating Cash Flow Ratio -0.11
TIMING / LIQUIDITY
 Days Payables Outstanding (DPO) 91.304
DIVIDENDS
 Dividend Coverage Ratio 6.223
 Dividend Payout Ratio 0.161
 Dividend Rate 0.15
 Dividend Yield 0.006
PERFORMANCE GROWTH
 Asset Growth Rate 4.882 %
 Revenue Growth 15.99 %
Revenue Growth QoQ -316.491 %
Revenue Growth YoY -3.588 %
Revenue Growth IPRWA high: 59.184 %
RCKY: 15.99 %
mean: 10.404 %
median: 5.614 %
low: -33.951 %
 Earnings Growth 87.273 %
Earnings Growth QoQ -453.934 %
Earnings Growth YoY -75.273 %
Earnings Growth IPRWA high: 335.294 %
median: 95.699 %
RCKY: 87.273 %
mean: 80.935 %
low: -600.0 %
MARGINS
 Gross Margin 40.212 %
Gross Margin QoQ -1.845 %
Gross Margin YoY 5.541 %
Gross Margin IPRWA high: 76.294 %
mean: 50.899 %
median: 42.176 %
RCKY: 40.212 %
low: 27.732 %
 EBIT Margin 9.576 %
EBIT Margin QoQ 41.364 %
EBIT Margin YoY 8.93 %
EBIT Margin IPRWA high: 23.963 %
mean: 12.546 %
RCKY: 9.576 %
median: 7.91 %
low: -7.117 %
 Return On Sales (ROS) 9.576 %
Return On Sales QoQ 41.364 %
Return On Sales YoY 8.93 %
Return On Sales IPRWA high: 23.209 %
mean: 12.601 %
RCKY: 9.576 %
median: 7.91 %
low: -6.481 %
CASH FLOW
 Free Cash Flow (FCF) -5.17 M
 Free Cash Flow Yield -2.492 %
Free Cash Flow Yield QoQ 97.152 %
Free Cash Flow Yield YoY -259.949 %
Free Cash Flow Yield IPRWA high: 10.581 %
mean: 0.061 %
median: 0.014 %
RCKY: -2.492 %
low: -20.114 %
 Free Cash Growth 118.949 %
Free Cash Growth QoQ -121.788 %
Free Cash Growth YoY -571.608 %
Free Cash Growth IPRWA high: 221.465 %
RCKY: 118.949 %
mean: -93.921 %
median: -95.868 %
low: -285.423 %
 Free Cash To Net Income -0.716
 Cash Flow Margin -9.318 %
 Cash Flow To Earnings -1.583
VALUE & RETURNS
 Economic Value Added 0.03
 Return On Assets (ROA) 1.495 %
Return On Assets QoQ 94.661 %
Return On Assets YoY 33.482 %
Return On Assets IPRWA high: 7.035 %
mean: 3.093 %
median: 1.967 %
RCKY: 1.495 %
low: -10.003 %
 Return On Capital Employed (ROCE) 3.01 %
 Return On Equity (ROE) 0.029
Return On Equity QoQ 94.235 %
Return On Equity YoY 26.719 %
Return On Equity IPRWA high: 0.245
mean: 0.067
median: 0.054
RCKY: 0.029
low: -0.216
 DuPont ROE 2.973 %
 Return On Invested Capital (ROIC) 2.378 %
Return On Invested Capital QoQ 58.745 %
Return On Invested Capital YoY -98.565 %
Return On Invested Capital IPRWA high: 15.734 %
mean: 5.201 %
median: 3.405 %
RCKY: 2.378 %
low: -3.04 %

Six-Week Outlook

Expect range-bound price behavior with a mild downside bias until momentum indicators confirm renewed bullish strength. Key technical watchpoints: sustaining MACD above its signal line with a reversal of the MACD peak pattern, MRO moving toward zero, and DI+ stabilizing or rising; a decisive move below the super-trend lower support ($31.26) would increase near-term downside risk. Fundamental catalysts to monitor: quarterly cash-flow recovery and any management commentary on tariff mitigation and inventory reduction; absent clearer improvement in cash flow and leverage metrics, valuation pressure likely persists through the six-week horizon.

About Rocky Brands, Inc.

Rocky Brands, Inc. (NASDAQ:RCKY) designs, manufactures, and markets a diverse range of footwear and apparel, catering to various consumer needs across the United States, Canada, and internationally. The company operates through three primary segments: Wholesale, Retail, and Contract Manufacturing. The Wholesale segment distributes products through sporting goods stores, outdoor retailers, independent shoe retailers, and other specialty and mass merchant outlets. The Retail segment reaches consumers directly through its branded websites, including rockyboots.com, georgiaboot.com, durangoboot.com, and several others, as well as through third-party marketplaces and Rocky Outdoor Gear Stores. The Contract Manufacturing segment handles private label sales and custom manufacturing for clients, including the U.S. Military. Rocky Brands serves a wide array of customers, from industrial and construction workers to hospitality staff, farmers, ranchers, and outdoor enthusiasts. The company markets its products under several well-known brand names, such as Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Servus, Ranger, and Michelin. Founded in 1932 and headquartered in Nelsonville, Ohio, Rocky Brands continues to deliver quality and durable products to its diverse clientele.



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