Bilibili Inc. (NASDAQ:BILI) Accelerates Margin Expansion While Near-Term Momentum Builds

User engagement gains and expanding margins point to continued operational momentum; WMDST values the stock as under-valued given the company’s cash position and improving profitability.

Recent News

On November 13, 2025 the company reported third-quarter 2025 results showing DAUs at 117.3 million (+9% YoY), total net revenues of RMB7.69 billion (+5% YoY), advertising revenues up 23% YoY, gross profit margin at 36.7%, and net profit of RMB469.4 million versus a loss in the year-ago quarter; management highlighted sustained user engagement and advertising improvement.

Technical Analysis

ADX / DI+ / DI-: ADX at 20.7 registers an emerging trend while DI+ registers an increasing trend at 26.01 and DI- shows a decreasing trend at 27.76; the directional indicators therefore favor a bullish shift within an emerging trend, which supports the case for price moving closer to the valuation level identified by WMDST.

MACD: MACD reads -0.17 with the MACD line above its signal at -0.43 and the MACD trend increasing; crossing above the signal line signals building bullish momentum from a negative base, aligning technical momentum with improving operational metrics.

MRO: MRO stands at -5.67 with a peak & reversal pattern; negative MRO signals the price sits below the modeled target, implying potential upward pressure toward the WMDST valuation.

RSI: RSI at 49.66 with a dip & reversal indicates momentum recovering from a short-term dip while remaining in neutral territory, offering room for a sustained move without immediate overbought risk.

Price vs. Moving Averages & Bollinger Bands: Last close $27.33 sits above the 20-day average $25.00, 50-day average $26.58, and 200-day average $23.04; the 12-day EMA shows a dip & reversal. Price trades above the 1x upper Bollinger band ($25.94) and above the 2x upper band ($26.88), signalling a short-term stretched condition despite the broader bullish alignment with moving averages.

Volume & Volatility: Daily volume of 3.27M exceeds the 10-day average of 1.58M, lending conviction to recent moves; 42-day volatility at 2% with 52-week volatility at 3% indicates comparatively low realized volatility for the security given its beta readings (42-day beta 1.64, 52-week beta 1.11).

 


Fundamental Analysis

Revenue and Top-Line: Total revenue registers $7,685,461,000 with reported revenue growth of 4.74%; quarter-over-quarter revenue change marginally declined by -0.75% while year-over-year revenue change shows -75.36% per the supplied YoY figure. Operating cash flow stands at $287,792,000 and operating cash flow ratio at 1.747%.

Profitability: Gross margin registers 36.67% (YoY improvement +5.16 percentage points), gross profit $2,817,928,000, and EBIT $496,776,000 producing an EBIT margin of 6.46%. EBIT margin improved sharply QoQ (+69.30%) but shows a negative year-over-year delta as reported; the company converted net income of $470,230,000 and operating margin measured 4.61% with operating margin QoQ +34.30%.

Earnings Per Share: Reported EPS reached $1.75 versus an estimate of $1.50, an EPS beat of $0.25 representing a 16.67% surprise ratio; forward EPS reads $0.2826 with forward PE ~156.63, indicating market expectations differ materially from trailing results.

Balance Sheet & Liquidity: Cash and short-term investments total $23,487,565,000 while total debt registers $9,692,407,000; current ratio stands at 1.64 and cash ratio at 1.43, reflecting ample near-term liquidity. The cash conversion cycle sits at -91.78 days, indicating rapid cash collection relative to payables and supporting working-capital strength.

Leverage & Coverage: Debt-to-assets records 24.27% and debt-to-equity 65.05%; interest coverage equals 11.79x, reflecting comfortable capacity to service interest expense given current operating income.

Return Metrics: Return on equity reads 3.16% and return on assets 1.20% with QoQ improvements noted in both metrics; return on invested capital stands at 1.52%.

Peer Comparisons: EBIT margin at 6.46% sits below the industry peer mean of 41.19% and below the industry peer median of 24.84%. Price-to-book at 0.75 sits well below the industry peer mean of 7.75 and median of 7.29, and price-to-sales at 1.45 sits below the industry peer mean of 29.31. Receivables turnover at 6.93 stands slightly above the industry peer mean of 2.12. Debt-to-assets at 24.27% exceeds the industry peer mean of 9.49%. Use these peer comparisons where reported to contextualize margin and capital structure differences.

Valuation Summary: WMDST values the stock as under-valued. Trailing PE at 25.61 contrasts with a forward PE that embeds more conservative earnings expectations; strong cash balances, positive net income, and margin expansion support the WMDST determination while elevated leverage metrics relative to peer means and the stretched forward multiples warrant continued monitoring.

MOST-RECENT QUARTERLY REPORT
REPORT PERIOD ENDING: 2025-09-30
REPORT DATE: 2025-11-13
NEXT REPORT DATE: 2026-02-12
CASH FLOW  Begin Period Cash Flow
 Operating Cash Flow 287.8 M
 Capital Expenditures
 Change In Working Capital -470.23 M
 Dividends Paid
 Cash Flow Delta
 End Period Cash Flow
 
INCOME STATEMENT REVENUE
 Total Revenue 7.7 B
 Forward Revenue 477.7 M
COSTS
 Cost Of Revenue 4.9 B
 Depreciation
 Depreciation and Amortization
 Research and Development 904.5 M
 Total Operating Expenses 7.3 B
PROFITABILITY
 Gross Profit 2.8 B
 EBITDA 496.8 M
 EBIT 496.8 M
 Operating Income 353.9 M
 Interest Income 122.5 M
 Interest Expense 42.1 M
 Net Interest Income 80.4 M
 Income Before Tax 454.6 M
 Tax Provision -14.76 M
 Tax Rate 25.0 %
 Net Income 470.2 M
 Net Income From Continuing Operations 470.2 M
EARNINGS
 EPS Estimate 1.50
 EPS Actual 1.75
 EPS Difference 0.25
 EPS Surprise 16.667 %
 Forward EPS 0.28
 
BALANCE SHEET ASSETS
 Total Assets 39.9 B
 Intangible Assets 5.7 B
 Net Tangible Assets 9.2 B
 Total Current Assets 27.0 B
 Cash and Short-Term Investments 23.5 B
 Cash 12.1 B
 Net Receivables 1.1 B
 Inventory
 Long-Term Investments 2.3 B
LIABILITIES
 Accounts Payable 5.3 B
 Short-Term Debt 1.6 B
 Total Current Liabilities 16.5 B
 Net Debt
 Total Debt 9.7 B
 Total Liabilities 25.0 B
EQUITY
 Total Equity 14.9 B
 Retained Earnings
VALUATION & PER-SHARE METRICS EQUITY & PER-SHARE METRICS
 Book Value Per-Share 36.02
 Shares Outstanding 413.673 M
 Revenue Per-Share 18.58
VALUATION
 Market Capitalization 11.1 B
 Enterprise Value -2.67 B
 Enterprise Multiple -5.376
Enterprise Multiple QoQ -53.734 %
Enterprise Multiple YoY -114.214 %
Enterprise Multiple IPRWA high: 279.681
mean: 57.843
median: 55.385
BILI: -5.376
low: -220.829
 EV/R -0.348
CAPITAL STRUCTURE
 Asset To Equity 2.68
 Asset To Liability 1.595
 Debt To Capital 0.394
 Debt To Assets 0.243
Debt To Assets QoQ -4.15 %
Debt To Assets YoY 80.878 %
Debt To Assets IPRWA high: 0.89
BILI: 0.243
mean: 0.095
median: 0.057
low: 0.001
 Debt To Equity 0.651
Debt To Equity QoQ -6.216 %
Debt To Equity YoY 107.804 %
Debt To Equity IPRWA high: 1.778
BILI: 0.651
mean: 0.144
median: 0.064
low: -0.923
PRICE-BASED VALUATION
 Price To Book (P/B) 0.747
Price To Book QoQ 14.794 %
Price To Book YoY 23.864 %
Price To Book IPRWA high: 11.238
mean: 7.751
median: 7.289
BILI: 0.747
low: -1.614
 Price To Earnings (P/E) 25.611
Price To Earnings QoQ 49.4 %
Price To Earnings YoY -26.713 %
Price To Earnings IPRWA high: 247.775
mean: 80.997
median: 69.381
BILI: 25.611
low: -128.849
 PE/G Ratio -1.377
 Price To Sales (P/S) 1.447
Price To Sales QoQ 15.301 %
Price To Sales YoY 27.802 %
Price To Sales IPRWA high: 54.08
mean: 29.312
median: 27.551
BILI: 1.447
low: 0.003
FORWARD MULTIPLES
Forward P/E 156.628
Forward PE/G -8.419
Forward P/S 43.157
EFFICIENCY OPERATIONAL
 Operating Leverage 16.315
ASSET & SALES
 Asset Turnover Ratio 0.195
Asset Turnover Ratio QoQ -4.111 %
Asset Turnover Ratio YoY -15.363 %
Asset Turnover Ratio IPRWA high: 0.5
BILI: 0.195
mean: 0.189
median: 0.179
low: 0.003
 Receivables Turnover 6.926
Receivables Turnover Ratio QoQ -1.32 %
Receivables Turnover Ratio YoY 48.006 %
Receivables Turnover Ratio IPRWA BILI: 6.926
high: 6.388
mean: 2.124
median: 1.643
low: 0.143
 Inventory Turnover
Inventory Turnover Ratio QoQ
Inventory Turnover Ratio YoY
Inventory Turnover Ratio IPRWA
 Days Sales Outstanding (DSO) 13.176
CASH CYCLE
 Cash Conversion Cycle Days (CCC) -91.783
Cash Conversion Cycle Days QoQ 3.426 %
Cash Conversion Cycle Days YoY
Cash Conversion Cycle Days IPRWA high: 125.332
median: 15.557
mean: 3.993
BILI: -91.783
low: -343.916
CAPITAL DEPLOYMENT
 Cash Conversion Ratio 0.73
 CapEx To Revenue
 CapEx To Depreciation
 
CAPITAL, LIQUIDITY & COVERAGE CAPITAL STRUCTURE
 Total Capital 23.0 B
 Net Invested Capital 24.6 B
 Invested Capital 24.6 B
 Net Tangible Assets 9.2 B
 Net Working Capital 10.5 B
LIQUIDITY
 Cash Ratio 1.425
 Current Ratio 1.639
Current Ratio QoQ 2.627 %
Current Ratio YoY 55.713 %
Current Ratio IPRWA high: 8.871
mean: 1.816
BILI: 1.639
median: 1.508
low: 0.217
 Quick Ratio
Quick Ratio QoQ
Quick Ratio YoY
Quick Ratio IPRWA
COVERAGE & LEVERAGE
 Debt To EBITDA 19.511
 Cost Of Debt 0.32 %
 Interest Coverage Ratio 11.79
Interest Coverage Ratio QoQ 49.429 %
Interest Coverage Ratio YoY -398.504 %
Interest Coverage Ratio IPRWA high: 197.383
mean: 83.09
BILI: 11.79
median: 8.247
low: -113.554
 Operating Cash Flow Ratio 0.017
TIMING / LIQUIDITY
 Days Payables Outstanding (DPO) 104.959
DIVIDENDS
 Dividend Coverage Ratio
 Dividend Payout Ratio
 Dividend Rate
 Dividend Yield
PERFORMANCE GROWTH
 Asset Growth Rate 2.937 %
 Revenue Growth 4.74 %
Revenue Growth QoQ -0.754 %
Revenue Growth YoY -75.356 %
Revenue Growth IPRWA high: 25.814 %
mean: 6.722 %
BILI: 4.74 %
median: 4.537 %
low: -21.192 %
 Earnings Growth -18.605 %
Earnings Growth QoQ -135.941 %
Earnings Growth YoY -90.087 %
Earnings Growth IPRWA high: 177.966 %
median: 11.765 %
mean: -1.738 %
BILI: -18.605 %
low: -200.0 %
MARGINS
 Gross Margin 36.666 %
Gross Margin QoQ 0.546 %
Gross Margin YoY 5.163 %
Gross Margin IPRWA high: 97.596 %
mean: 65.099 %
median: 54.61 %
BILI: 36.666 %
low: -1.845 %
 EBIT Margin 6.464 %
EBIT Margin QoQ 69.303 %
EBIT Margin YoY -770.539 %
EBIT Margin IPRWA high: 49.713 %
mean: 41.19 %
median: 24.838 %
BILI: 6.464 %
low: -49.635 %
 Return On Sales (ROS) 4.605 %
Return On Sales QoQ 34.296 %
Return On Sales YoY -577.697 %
Return On Sales IPRWA high: 49.713 %
mean: 31.452 %
median: 15.318 %
BILI: 4.605 %
low: -59.443 %
CASH FLOW
 Free Cash Flow (FCF)
 Free Cash Flow Yield
Free Cash Flow Yield QoQ
Free Cash Flow Yield YoY
Free Cash Flow Yield IPRWA
 Free Cash Growth
Free Cash Growth QoQ
Free Cash Growth YoY
Free Cash Growth IPRWA
 Free Cash To Net Income
 Cash Flow Margin 3.745 %
 Cash Flow To Earnings 0.612
VALUE & RETURNS
 Economic Value Added 0.02
 Return On Assets (ROA) 1.195 %
Return On Assets QoQ 96.546 %
Return On Assets YoY -576.096 %
Return On Assets IPRWA high: 8.647 %
mean: 5.058 %
median: 3.291 %
BILI: 1.195 %
low: -11.927 %
 Return On Capital Employed (ROCE) 2.118 %
 Return On Equity (ROE) 0.032
Return On Equity QoQ 104.14 %
Return On Equity YoY -645.078 %
Return On Equity IPRWA high: 0.135
mean: 0.069
median: 0.037
BILI: 0.032
low: -0.144
 DuPont ROE 3.236 %
 Return On Invested Capital (ROIC) 1.515 %
Return On Invested Capital QoQ 45.393 %
Return On Invested Capital YoY 160.309 %
Return On Invested Capital IPRWA high: 16.42 %
mean: 7.888 %
median: 3.592 %
BILI: 1.515 %
low: -14.369 %

Six-Week Outlook

Near-term technical momentum appears constructive if the MACD sustains above its signal and DI+ continues upward while DI- declines. Price trading above short- and long-term averages supports further convergence toward the WMDST valuation, although the above-2x Bollinger position signals a higher likelihood of short-term consolidation before continuation. Fundamental momentum—gross-margin expansion, an EPS beat, and robust cash reserves—offers a supportive backdrop for swing traders seeking momentum persistence over the coming six weeks; fading momentum would most likely follow if MACD reverses below its signal or DI+ loses its current gains.

About Bilibili Inc.

Bilibili Inc. (NASDAQ:BILI) develops a comprehensive online entertainment platform primarily targeting China’s youth. Headquartered in Shanghai, the company curates a wide range of digital content, including professional user-generated videos that cover genres such as anime, gaming, lifestyle, and education. Bilibili enhances user engagement by integrating interactive entertainment options, including mobile games and live broadcasting services. The platform extends its offerings with value-added services like occupationally generated content and audio dramas on Maoer, as well as a diverse selection of comics available through Bilibili Comic. Additionally, Bilibili explores avenues in e-commerce and advertising, capitalizing on its robust community interaction to propel business growth. Bilibili dedicates resources to the continuous advancement of technology and content distribution, aiming to provide users with a seamless and engaging experience. By connecting young audiences through creative and community-driven content, Bilibili establishes itself as a significant player in the digital entertainment landscape.



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