Franklin Covey Co. (NYSE:FC) Sees Potential Near-Term Rebound Amid Bearish Momentum

Franklin Covey’s operational metrics and recent corporate actions suggest cautious stabilization: strong cash and buyback activity support valuation while short-term momentum indicators point to pressure. The balance of cash generation and low leverage frames a fundamental floor beneath presently weak price action.

Recent News

Aug. 13, 2025 — Board reauthorized a share repurchase program up to $50 million and adopted a Rule 10b5-1 trading plan. Aug. 7, 2025 — Holly Procter promoted to President of the Enterprise Division, effective Sept. 1, 2025, with a planned advisory transition for the outgoing division head. Aug. 27, 2025 — Training Magazine recognized FranklinCovey as a 2025 Training Magazine Network Choice Awards winner in Leadership Development for the fifth consecutive year. Aug. 20–22, 2025 — Analyst notes refreshed: Barrington Research and Roth Capital reduced / updated price targets in the low-to-mid $20s while maintaining positive ratings.

Technical Analysis

ADX at 12.74 signals a no-trend environment, indicating directional moves lack current strength and increasing the likelihood of range-bound price action rather than a sustained breakout.

DI+ sits at 23.59 with a peak-and-reversal pattern, a bearish development; DI- at 22.54 increasing confirms downside pressure. Together they imply directional momentum currently favors sellers and raises short-term price risk.

MACD equals -0.16 and trends decreasing while the MACD signal line is -0.07; negative, falling MACD indicates bearish momentum for price action and a lack of upward momentum to support a breakout above short-term averages.

MRO equals -18.64 with a peak-and-reversal note, and since the MRO is negative the price sits below its modeled target, implying mean-reversion potential that could generate upside pressure if momentum indicators stabilize.

RSI at 45.22 and decreasing places the stock below neutral but not yet oversold; declining RSI aligns with short-term weakening and suggests limited immediate buying conviction unless it reverses upward.

Price relationships reinforce the momentum story: last close $18.06 sits below the 12-day EMA ($19.11 decreasing), the 20-day average ($19.39), the 50-day average ($19.31), and well below the 200-day average ($25.24). Bollinger bands place the close near the lower band (lower ~ $18.05), highlighting compressed range and proximity to short-term support levels. Ichimoku Tenkan/Kijun at $19.68 sits above price, adding to short-term resistance. Together, these patterns point to pressured short-term price action but leave room for a mean-reversion bounce given the MRO signal and proximity to lower-band support.

 


Fundamental Analysis

Revenue totaled $67,121,000; gross profit $51,322,000 producing a gross margin of 76.46%, a notably high gross margin percentage relative to the industry peer mean of 52.89% (industry peer mean provided). Operating income reached $2,536,000 and operating margin measured 3.78%.

EBIT stood at -$1,992,000, producing an EBIT margin of -2.97%, which sits above the industry peer low of -32.72% but below the industry peer mean of 9.85% and median of 7.71%. QoQ change in EBIT margin registered +48.4% while YoY EBIT margin declined -125.29% (reported QoQ and YoY figures shown as percentages where available).

Net income totaled -$1,409,000 even as EPS surprised positively: actual EPS $0.16 versus estimate $0.13, an EPS surprise of 23.08%. Adjusted EBITDA of $223,000 and free cash flow $2,769,000 combine with operating cash flow $6,263,000 to show continued cash generation despite a small GAAP loss; cash on hand totaled $33,707,000.

Leverage remains minimal: total debt $2,349,000, debt-to-assets 1.08% and debt-to-equity 3.58%, all low by the industry peer mean and providing financial flexibility. Liquidity ratios show constraint: current ratio 83.90% and quick ratio 80.83% both sit below the industry peer means (current ratio mean 189.94%, quick ratio mean 188.07%), indicating working capital tightness despite strong cash reserves.

Market multiples present mixed signals. Trailing PE sits at 149.39 while forward PE equals 47.16; P/B at 4.11 registers slightly above the industry peer mean of 3.78. Free cash flow yield equals 1.03%, which lies above the industry peer mean of 0.73% and supports the WMDST valuation view. WMDST values the stock as under-valued given cash generation, low leverage, and franchise-level margins.

MOST-RECENT QUARTERLY REPORT
REPORT PERIOD ENDING: 2025-05-31
REPORT DATE: 2025-07-02
NEXT REPORT DATE: 2025-09-23
CASH FLOW  Begin Period Cash Flow 40.4 M
 Operating Cash Flow 6.3 M
 Capital Expenditures -3.49 M
 Change In Working Capital 2.0 M
 Dividends Paid
 Cash Flow Delta 2.0 M
 End Period Cash Flow 33.7 M
 
INCOME STATEMENT REVENUE
 Total Revenue 67.1 M
 Forward Revenue -79.34 M
COSTS
 Cost Of Revenue 15.8 M
 Depreciation 1.1 M
 Depreciation and Amortization 2.2 M
 Research and Development
 Total Operating Expenses 64.6 M
PROFITABILITY
 Gross Profit 51.3 M
 EBITDA 223.0 K
 EBIT -1.99 M
 Operating Income 2.5 M
 Interest Income 211.0 K
 Interest Expense 135.0 K
 Net Interest Income 76.0 K
 Income Before Tax -2.13 M
 Tax Provision -718.00 K
 Tax Rate 33.8 %
 Net Income -1.41 M
 Net Income From Continuing Operations -1.41 M
EARNINGS
 EPS Estimate 0.13
 EPS Actual 0.16
 EPS Difference 0.03
 EPS Surprise 23.077 %
 Forward EPS 0.53
 
BALANCE SHEET ASSETS
 Total Assets 218.3 M
 Intangible Assets 66.9 M
 Net Tangible Assets -1.29 M
 Total Current Assets 111.0 M
 Cash and Short-Term Investments 33.7 M
 Cash 33.7 M
 Net Receivables 49.8 M
 Inventory 4.1 M
 Long-Term Investments 29.7 M
LIABILITIES
 Accounts Payable 6.2 M
 Short-Term Debt 816.0 K
 Total Current Liabilities 132.3 M
 Net Debt
 Total Debt 2.3 M
 Total Liabilities 152.7 M
EQUITY
 Total Equity 65.6 M
 Retained Earnings 121.9 M
VALUATION & PER-SHARE METRICS EQUITY & PER-SHARE METRICS
 Book Value Per-Share 5.05
 Shares Outstanding 12.629 M
 Revenue Per-Share 5.17
VALUATION
 Market Capitalization 269.4 M
 Enterprise Value 238.1 M
 Enterprise Multiple 1067.526
Enterprise Multiple QoQ 192.246 %
Enterprise Multiple YoY 2461.845 %
Enterprise Multiple IPRWA FC: 1067.526
high: 116.304
median: 50.871
mean: 49.658
low: -19.795
 EV/R 3.547
CAPITAL STRUCTURE
 Asset To Equity 3.329
 Asset To Liability 1.429
 Debt To Capital 0.035
 Debt To Assets 0.011
Debt To Assets QoQ 185.411 %
Debt To Assets YoY 13.983 %
Debt To Assets IPRWA high: 0.567
mean: 0.131
median: 0.085
FC: 0.011
low: 0.009
 Debt To Equity 0.036
Debt To Equity QoQ 211.208 %
Debt To Equity YoY 23.988 %
Debt To Equity IPRWA high: 1.595
mean: 0.266
median: 0.139
FC: 0.036
low: -0.105
PRICE-BASED VALUATION
 Price To Book (P/B) 4.108
Price To Book QoQ -29.457 %
Price To Book YoY -39.102 %
Price To Book IPRWA high: 6.818
FC: 4.108
mean: 3.779
median: 3.413
low: 0.071
 Price To Earnings (P/E) 149.393
Price To Earnings QoQ -136.731 %
Price To Earnings YoY 72.691 %
Price To Earnings IPRWA high: 178.212
FC: 149.393
mean: 75.651
median: 70.955
low: -169.263
 PE/G Ratio -0.498
 Price To Sales (P/S) 4.014
Price To Sales QoQ -43.35 %
Price To Sales YoY -39.503 %
Price To Sales IPRWA high: 21.432
mean: 10.018
median: 9.687
FC: 4.014
low: 0.105
FORWARD MULTIPLES
Forward P/E 47.163
Forward PE/G -0.157
Forward P/S -3.304
EFFICIENCY OPERATIONAL
 Operating Leverage 5.328
ASSET & SALES
 Asset Turnover Ratio 0.305
Asset Turnover Ratio QoQ 18.137 %
Asset Turnover Ratio YoY -7.838 %
Asset Turnover Ratio IPRWA high: 0.414
FC: 0.305
mean: 0.184
median: 0.154
low: 0.05
 Receivables Turnover 1.302
Receivables Turnover Ratio QoQ 25.235 %
Receivables Turnover Ratio YoY 4.295 %
Receivables Turnover Ratio IPRWA high: 7.123
mean: 3.021
median: 2.713
FC: 1.302
low: 0.579
 Inventory Turnover 3.874
Inventory Turnover Ratio QoQ 10.672 %
Inventory Turnover Ratio YoY -0.251 %
Inventory Turnover Ratio IPRWA high: 17.071
mean: 7.58
median: 6.841
FC: 3.874
low: 0.832
 Days Sales Outstanding (DSO) 70.102
CASH CYCLE
 Cash Conversion Cycle Days (CCC) 54.064
Cash Conversion Cycle Days QoQ -27.255 %
Cash Conversion Cycle Days YoY -5.34 %
Cash Conversion Cycle Days IPRWA high: 157.689
FC: 54.064
mean: 9.284
median: 2.528
low: -22.108
CAPITAL DEPLOYMENT
 Cash Conversion Ratio -3.151
 CapEx To Revenue -0.052
 CapEx To Depreciation -3.128
 
CAPITAL, LIQUIDITY & COVERAGE CAPITAL STRUCTURE
 Total Capital 65.6 M
 Net Invested Capital 66.4 M
 Invested Capital 66.4 M
 Net Tangible Assets -1.29 M
 Net Working Capital -21.30 M
LIQUIDITY
 Cash Ratio 0.255
 Current Ratio 0.839
Current Ratio QoQ -7.069 %
Current Ratio YoY -4.527 %
Current Ratio IPRWA high: 5.391
mean: 1.899
median: 1.36
FC: 0.839
low: 0.708
 Quick Ratio 0.808
Quick Ratio QoQ -7.336 %
Quick Ratio YoY -4.318 %
Quick Ratio IPRWA high: 5.267
mean: 1.881
median: 1.552
FC: 0.808
low: 0.523
COVERAGE & LEVERAGE
 Debt To EBITDA 10.534
 Cost Of Debt 2.749 %
 Interest Coverage Ratio -14.756
Interest Coverage Ratio QoQ 93.11 %
Interest Coverage Ratio YoY -142.325 %
Interest Coverage Ratio IPRWA high: 62.65
mean: 22.96
median: 8.375
FC: -14.756
low: -31.824
 Operating Cash Flow Ratio 0.028
TIMING / LIQUIDITY
 Days Payables Outstanding (DPO) 42.874
DIVIDENDS
 Dividend Coverage Ratio
 Dividend Payout Ratio
 Dividend Rate
 Dividend Yield
PERFORMANCE GROWTH
 Asset Growth Rate -1.381 %
 Revenue Growth 12.596 %
Revenue Growth QoQ -191.854 %
Revenue Growth YoY -35.817 %
Revenue Growth IPRWA high: 17.27 %
FC: 12.596 %
median: 5.08 %
mean: 3.336 %
low: -14.452 %
 Earnings Growth -300.0 %
Earnings Growth QoQ 58.823 %
Earnings Growth YoY -230.0 %
Earnings Growth IPRWA high: 191.304 %
median: -12.857 %
mean: -16.791 %
low: -255.556 %
FC: -300.0 %
MARGINS
 Gross Margin 76.462 %
Gross Margin QoQ -0.362 %
Gross Margin YoY -0.184 %
Gross Margin IPRWA high: 87.08 %
FC: 76.462 %
median: 54.159 %
mean: 52.892 %
low: 27.029 %
 EBIT Margin -2.968 %
EBIT Margin QoQ 48.4 %
EBIT Margin YoY -125.29 %
EBIT Margin IPRWA high: 32.421 %
mean: 9.85 %
median: 7.707 %
FC: -2.968 %
low: -32.724 %
 Return On Sales (ROS) 3.778 %
Return On Sales QoQ -288.9 %
Return On Sales YoY -67.808 %
Return On Sales IPRWA high: 36.885 %
mean: 7.588 %
FC: 3.778 %
median: 3.705 %
low: -34.682 %
CASH FLOW
 Free Cash Flow (FCF) 2.8 M
 Free Cash Flow Yield 1.028 %
Free Cash Flow Yield QoQ -220.941 %
Free Cash Flow Yield YoY -14.405 %
Free Cash Flow Yield IPRWA high: 4.407 %
FC: 1.028 %
mean: 0.727 %
median: 0.18 %
low: -8.891 %
 Free Cash Growth -177.131 %
Free Cash Growth QoQ 34.684 %
Free Cash Growth YoY 276.963 %
Free Cash Growth IPRWA high: 660.215 %
mean: 144.08 %
median: 14.336 %
FC: -177.131 %
low: -216.813 %
 Free Cash To Net Income -1.965
 Cash Flow Margin 5.542 %
 Cash Flow To Earnings -2.64
VALUE & RETURNS
 Economic Value Added 0.04
 Return On Assets (ROA) -0.641 %
Return On Assets QoQ 37.259 %
Return On Assets YoY -124.816 %
Return On Assets IPRWA high: 5.931 %
mean: 0.71 %
FC: -0.641 %
median: -0.808 %
low: -10.078 %
 Return On Capital Employed (ROCE) -2.317 %
 Return On Equity (ROE) -0.021
Return On Equity QoQ 44.811 %
Return On Equity YoY -127.106 %
Return On Equity IPRWA high: 0.206
mean: 0.011
median: -0.001
FC: -0.021
low: -0.248
 DuPont ROE -2.04 %
 Return On Invested Capital (ROIC) -1.986 %
Return On Invested Capital QoQ -182.578 %
Return On Invested Capital YoY -88.371 %
Return On Invested Capital IPRWA high: 15.681 %
mean: 2.652 %
median: 2.072 %
FC: -1.986 %
low: -15.002 %

Six-Week Outlook

Expect a period of range-bound trading with elevated downside risk until momentum indicators stabilize. Weak MACD, declining RSI, and DI+ peak-and-reversal point to near-term seller control, while ADX below 20 suggests moves may lack conviction and remain contained. The negative MRO implies price sits below a regression target, creating a countervailing force that could produce a technical rebound if selling momentum eases. Low leverage, $33.7M cash, and an active buyback authorization supply a fundamental support level that should limit downside in the event of broader market weakness. Volatility measures and average daily volume indicate muted but tradable intraday moves; monitor momentum indicators for any dip-and-reverse signals that would indicate a shift away from current bearish momentum.

About Franklin Covey Co.

Franklin Covey Co. (NYSE:FC) delivers organizational and personal effectiveness solutions through a broad spectrum of training and consulting services. Established in 1983 and headquartered in Salt Lake City, Utah, Franklin Covey empowers individuals and organizations globally by enhancing productivity, leadership, and execution. The company structures its operations around key segments such as Direct Offices, International Licensees, and the Education Practice, addressing critical areas like sales performance, customer loyalty, and educational improvement. Franklin Covey’s renowned programs, including The 7 Habits of Highly Effective People, The Speed of Trust, and The 4 Disciplines of Execution, serve as benchmarks in personal and professional development. The company also integrates digital platforms like All Access Pass and Leader in Me, providing clients with flexible, internet-based access to extensive training resources and course materials. This digital transformation supports continuous learning and development, making Franklin Covey a trusted partner for organizations aiming for sustained success.



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