Recent News
July 30, 2025 — Ruger reported second-quarter results showing net sales of $132.5 million and a GAAP loss of $1.05 per share, while adjusted diluted earnings equaled $0.41 per share. The quarter included $17.0 million of inventory write-offs, $5.7 million for product rationalization and $3.7 million for organizational realignment. The company closed an asset purchase of Anderson Manufacturing (closed July 1) and paid $16 million from cash on hand to acquire the Hebron, Kentucky facility and equipment; Ruger will integrate the operation and discontinue the Anderson brand. The board declared a quarterly dividend of $0.16 per share.
Technical Analysis
Directional indicators (ADX/DI+/DI-): ADX at 53.89 signals very strong trend strength. DI+ sits at 43.27 and increases, a bullish directional reading; DI- measures 7.44 and decreases, which also supports a bullish directional environment. Collectively, trend strength and DI dynamics favor continued upside pressure relative to the current valuation.
MACD: MACD reads 2.08 and rises above the signal line at 1.65, with the MACD trend increasing; that cross above the signal line represents bullish momentum confirmation for near-term price action.
MRO (Momentum/Regression Oscillator): MRO registers 15.68, a positive value indicating the price sits above the model target and therefore carries an elevated potential for a corrective pullback that could trim upside momentum.
RSI and momentum breadth: RSI at 64.88 and rising shows sustained buying pressure while remaining below overbought thresholds; momentum therefore remains constructive but subject to short-term mean reversion risk.
Price vs. moving averages and bands: Last close at $44.21 trades above the 12-day EMA ($41.93), the 20-day avg ($41.42), the 50-day avg ($36.42) and the 200-day average ($36.58), with the 12-day EMA trending up—technical structure favors continuation. Price sits above the 1x upper Bollinger band ($43.76) but below the 2x upper band ($46.09), pointing to strong upside extension with a near-term probability of a consolidation episode. Ichimoku lines place short-term support near the Tenkan at $41.12 and Kijun at $39.77; the super trend lower support appears at $41.31.
Volume and volatility context: Daily volume of 189,253 falls below the 10-day average of 346,844 and roughly matches the 200-day average of 187,222, implying the recent advance shows less short-term participation than prior sessions. Volatility readings (42-day and 52-week) sit near 2% and thus remain subdued relative to many peers.
Fundamental Analysis
Profitability and margins: Revenue totaled $132,491,000 for the period while EBIT registered $-19,366,000 and net income $-17,226,000. Operating margin equals -15.64% and EBIT margin equals -14.62%. EBIT margin sits well below the industry peer mean of 12.50% and industry peer median of 11.68%, reflecting the impact of the inventory write-off and SKU rationalization on reported profitability. QoQ change in EBIT margin registers -303.21% and YoY change -282.37%.
Revenue and earnings dynamics: Reported revenue growth stands at -2.39%; revenue growth year-over-year reads -45.98%. Reported earnings growth equals -10.87% with QoQ and YoY deterioration noted in operating metrics. EPS actual equaled $0.41 versus an estimate of $0.38, producing an EPS surprise of 7.90%.
Cash, leverage and returns: Cash and short-term investments total $101,353,000 with cash alone at $23,272,000, and operating cash flow reached $14,732,000; free cash flow measured $9,110,000, yielding 1.57%, which sits above the industry peer mean free cash flow yield of 0.375%. Total debt remains minimal at $1,434,000, producing a debt-to-assets ratio of 0.41%, far below the industry peer mean of 30.07%, and supporting a strong current ratio of 3.96. Return on equity equals -5.95% versus an industry peer mean around 5.22%.
Valuation context: Trailing P/E equals 88.46 while forward P/E reads 58.40, implying the market factors improved forward earnings but still assigns a relatively high multiple to current expectations. Price-to-book equals 2.01, below the industry peer mean of 7.49. Enterprise-to-revenue (EVR) sits at 3.62. The current valuation, as determined by WMDST, labels the stock under-valued given cash strength, low leverage, and free-cash-generation relative to the market price, even after accounting for recent one-time charges and margin pressure.
MOST-RECENT QUARTERLY REPORT
| REPORT PERIOD ENDING: | 2025-06-30 |
| REPORT DATE: | 2025-07-30 |
| NEXT REPORT DATE: | 2025-10-29 |
| CASH FLOW | Begin Period Cash Flow | $ 16.2 M |
| Operating Cash Flow | $ 14.7 M | |
| Capital Expenditures | $ -5.62 M | |
| Change In Working Capital | $ 8.8 M | |
| Dividends Paid | $ -2.94 M | |
| Cash Flow Delta | $ 7.1 M | |
| End Period Cash Flow | $ 23.3 M | |
| INCOME STATEMENT | REVENUE | |
| Total Revenue | $ 132.5 M | |
| Forward Revenue | $ -19.74 M | |
| COSTS | ||
| Cost Of Revenue | $ 127.3 M | |
| Depreciation | $ 5.6 M | |
| Depreciation and Amortization | $ 5.6 M | |
| Research and Development | — | |
| Total Operating Expenses | $ 153.2 M | |
| PROFITABILITY | ||
| Gross Profit | $ 5.1 M | |
| EBITDA | $ -13.79 M | |
| EBIT | $ -19.37 M | |
| Operating Income | $ -20.72 M | |
| Interest Income | $ 954.0 K | |
| Interest Expense | $ 22.0 K | |
| Net Interest Income | $ 932.0 K | |
| Income Before Tax | $ -19.39 M | |
| Tax Provision | $ -2.16 M | |
| Tax Rate | 11.2 % | |
| Net Income | $ -17.23 M | |
| Net Income From Continuing Operations | $ -17.23 M | |
| EARNINGS | ||
| EPS Estimate | $ 0.38 | |
| EPS Actual | $ 0.41 | |
| EPS Difference | $ 0.03 | |
| EPS Surprise | 7.895 % | |
| Forward EPS | $ 0.63 | |
| BALANCE SHEET | ASSETS | |
| Total Assets | $ 349.5 M | |
| Intangible Assets | — | |
| Net Tangible Assets | $ 289.3 M | |
| Total Current Assets | $ 226.5 M | |
| Cash and Short-Term Investments | $ 101.4 M | |
| Cash | $ 23.3 M | |
| Net Receivables | $ 61.8 M | |
| Inventory | $ 53.0 M | |
| Long-Term Investments | $ 36.5 M | |
| LIABILITIES | ||
| Accounts Payable | $ 32.6 M | |
| Short-Term Debt | — | |
| Total Current Liabilities | $ 57.2 M | |
| Net Debt | — | |
| Total Debt | $ 1.4 M | |
| Total Liabilities | $ 60.2 M | |
| EQUITY | ||
| Total Equity | $ 289.3 M | |
| Retained Earnings | $ 420.3 M | |
| VALUATION & PER-SHARE METRICS | EQUITY & PER-SHARE METRICS | |
| Book Value Per-Share | $ 17.48 | |
| Shares Outstanding | 16.234 M | |
| Revenue Per-Share | $ 8.00 | |
| VALUATION | Market Capitalization | $ 580.1 M |
| Enterprise Value | $ 480.2 M | |
| Enterprise Multiple | -34.812 | |
| Enterprise Multiple QoQ | -199.921 % | |
| Enterprise Multiple YoY | -187.971 % | |
| Enterprise Multiple IPRWA | high: 323.415 mean: 113.372 median: 66.53 RGR: -34.812 low: -67.542 |
|
| EV/R | 3.624 | |
| CAPITAL STRUCTURE | ||
| Asset To Equity | 1.208 | |
| Asset To Liability | 5.806 | |
| Debt To Capital | 0.005 | |
| Debt To Assets | 0.004 | |
| Debt To Assets QoQ | -1.205 % | |
| Debt To Assets YoY | 166.234 % | |
| Debt To Assets IPRWA | high: 0.871 mean: 0.301 median: 0.295 RGR: 0.004 low: 0.0 |
|
| Debt To Equity | 0.005 | |
| Debt To Equity QoQ | 1.431 % | |
| Debt To Equity YoY | 175.556 % | |
| Debt To Equity IPRWA | high: 1.727 median: 0.653 mean: 0.629 RGR: 0.005 low: -0.606 |
|
| PRICE-BASED VALUATION | ||
| Price To Book (P/B) | 2.005 | |
| Price To Book QoQ | 0.558 % | |
| Price To Book YoY | -11.667 % | |
| Price To Book IPRWA | high: 19.536 mean: 7.495 median: 5.1 RGR: 2.005 low: -3.173 |
|
| Price To Earnings (P/E) | 88.456 | |
| Price To Earnings QoQ | 5.088 % | |
| Price To Earnings YoY | -3.074 % | |
| Price To Earnings IPRWA | high: 273.833 RGR: 88.456 median: 82.296 mean: 64.078 low: -168.63 |
|
| PE/G Ratio | -8.138 | |
| Price To Sales (P/S) | 4.379 | |
| Price To Sales QoQ | -7.28 % | |
| Price To Sales YoY | -21.535 % | |
| Price To Sales IPRWA | high: 84.443 mean: 13.91 median: 9.287 RGR: 4.379 low: 1.02 |
|
| FORWARD MULTIPLES | ||
| Forward P/E | 58.4 | |
| Forward PE/G | -5.373 | |
| Forward P/S | -28.813 | |
| EFFICIENCY | OPERATIONAL | |
| Operating Leverage | 124.727 | |
| ASSET & SALES | ||
| Asset Turnover Ratio | 0.364 | |
| Asset Turnover Ratio QoQ | 2.232 % | |
| Asset Turnover Ratio YoY | 5.933 % | |
| Asset Turnover Ratio IPRWA | high: 0.392 RGR: 0.364 mean: 0.168 median: 0.146 low: 0.0 |
|
| Receivables Turnover | 2.049 | |
| Receivables Turnover Ratio QoQ | 1.64 % | |
| Receivables Turnover Ratio YoY | -4.444 % | |
| Receivables Turnover Ratio IPRWA | high: 8.068 mean: 3.546 median: 2.312 RGR: 2.049 low: 0.002 |
|
| Inventory Turnover | 2.059 | |
| Inventory Turnover Ratio QoQ | 43.136 % | |
| Inventory Turnover Ratio YoY | 43.67 % | |
| Inventory Turnover Ratio IPRWA | high: 5.2 RGR: 2.059 mean: 1.53 median: 0.929 low: 0.051 |
|
| Days Sales Outstanding (DSO) | 44.524 | |
| CASH CYCLE | ||
| Cash Conversion Cycle Days (CCC) | 69.15 | |
| Cash Conversion Cycle Days QoQ | -19.39 % | |
| Cash Conversion Cycle Days YoY | -10.908 % | |
| Cash Conversion Cycle Days IPRWA | high: 425.979 mean: 131.199 median: 73.581 RGR: 69.15 low: -296.124 |
|
| CAPITAL DEPLOYMENT | ||
| Cash Conversion Ratio | 0.782 | |
| CapEx To Revenue | -0.042 | |
| CapEx To Depreciation | -1.009 | |
| CAPITAL, LIQUIDITY & COVERAGE | CAPITAL STRUCTURE | |
| Total Capital | $ 289.3 M | |
| Net Invested Capital | $ 289.3 M | |
| Invested Capital | $ 289.3 M | |
| Net Tangible Assets | $ 289.3 M | |
| Net Working Capital | $ 169.3 M | |
| LIQUIDITY | ||
| Cash Ratio | 1.771 | |
| Current Ratio | 3.959 | |
| Current Ratio QoQ | -14.392 % | |
| Current Ratio YoY | -18.256 % | |
| Current Ratio IPRWA | high: 8.966 RGR: 3.959 mean: 1.551 median: 1.286 low: 0.225 |
|
| Quick Ratio | 3.033 | |
| Quick Ratio QoQ | -9.053 % | |
| Quick Ratio YoY | -11.68 % | |
| Quick Ratio IPRWA | high: 4.407 RGR: 3.033 mean: 0.996 median: 0.833 low: 0.28 |
|
| COVERAGE & LEVERAGE | ||
| Debt To EBITDA | -0.104 | |
| Cost Of Debt | 1.301 % | |
| Interest Coverage Ratio | -880.273 | |
| Interest Coverage Ratio QoQ | -244.263 % | |
| Interest Coverage Ratio YoY | -309.989 % | |
| Interest Coverage Ratio IPRWA | high: 34.5 mean: 5.819 median: 5.25 low: -69.879 RGR: -880.273 |
|
| Operating Cash Flow Ratio | 0.18 | |
| TIMING / LIQUIDITY | ||
| Days Payables Outstanding (DPO) | 28.707 | |
| DIVIDENDS | ||
| Dividend Coverage Ratio | -5.857 | |
| Dividend Payout Ratio | -0.171 | |
| Dividend Rate | $ 0.18 | |
| Dividend Yield | 0.005 | |
| PERFORMANCE | GROWTH | |
| Asset Growth Rate | -7.775 % | |
| Revenue Growth | -2.392 % | |
| Revenue Growth QoQ | -65.258 % | |
| Revenue Growth YoY | -45.98 % | |
| Revenue Growth IPRWA | high: 47.672 % mean: 7.401 % median: 6.279 % RGR: -2.392 % low: -58.801 % |
|
| Earnings Growth | -10.87 % | |
| Earnings Growth QoQ | -57.878 % | |
| Earnings Growth YoY | -162.114 % | |
| Earnings Growth IPRWA | high: 153.061 % mean: 35.817 % median: 6.122 % RGR: -10.87 % low: -91.045 % |
|
| MARGINS | ||
| Gross Margin | 3.884 % | |
| Gross Margin QoQ | -82.365 % | |
| Gross Margin YoY | -82.58 % | |
| Gross Margin IPRWA | high: 98.953 % mean: 24.5 % median: 20.277 % RGR: 3.884 % low: -30.868 % |
|
| EBIT Margin | -14.617 % | |
| EBIT Margin QoQ | -303.211 % | |
| EBIT Margin YoY | -282.371 % | |
| EBIT Margin IPRWA | high: 46.133 % mean: 12.495 % median: 11.677 % RGR: -14.617 % low: -171.354 % |
|
| Return On Sales (ROS) | -15.636 % | |
| Return On Sales QoQ | -317.378 % | |
| Return On Sales YoY | -295.084 % | |
| Return On Sales IPRWA | high: 46.714 % mean: 11.613 % median: 9.944 % RGR: -15.636 % low: -147.434 % |
|
| CASH FLOW | ||
| Free Cash Flow (FCF) | $ 9.1 M | |
| Free Cash Flow Yield | 1.57 % | |
| Free Cash Flow Yield QoQ | 0.448 % | |
| Free Cash Flow Yield YoY | 13.276 % | |
| Free Cash Flow Yield IPRWA | high: 7.303 % RGR: 1.57 % median: 0.491 % mean: 0.375 % low: -11.984 % |
|
| Free Cash Growth | -9.091 % | |
| Free Cash Growth QoQ | -76.618 % | |
| Free Cash Growth YoY | -111.086 % | |
| Free Cash Growth IPRWA | high: 522.826 % RGR: -9.091 % mean: -65.816 % median: -91.266 % low: -646.535 % |
|
| Free Cash To Net Income | -0.529 | |
| Cash Flow Margin | 7.774 % | |
| Cash Flow To Earnings | -0.598 | |
| VALUE & RETURNS | ||
| Economic Value Added | $ 0.04 | |
| Return On Assets (ROA) | -4.729 % | |
| Return On Assets QoQ | -332.269 % | |
| Return On Assets YoY | -317.926 % | |
| Return On Assets IPRWA | high: 6.423 % median: 1.11 % mean: 1.088 % RGR: -4.729 % low: -22.89 % |
|
| Return On Capital Employed (ROCE) | -6.625 % | |
| Return On Equity (ROE) | -0.06 | |
| Return On Equity QoQ | -346.44 % | |
| Return On Equity YoY | -331.583 % | |
| Return On Equity IPRWA | high: 0.185 mean: 0.052 median: 0.043 RGR: -0.06 low: -0.361 |
|
| DuPont ROE | -5.641 % | |
| Return On Invested Capital (ROIC) | -5.947 % | |
| Return On Invested Capital QoQ | -345.744 % | |
| Return On Invested Capital YoY | -24.53 % | |
| Return On Invested Capital IPRWA | high: 10.128 % mean: 2.253 % median: 2.101 % RGR: -5.947 % low: -14.763 % |
|