Roku, Inc (NASDAQ:ROKU) Accelerates Ad-Led Growth While Short-Term Momentum Softens

Roku demonstrates improving cash conversion and ad revenue strength, even as short-term technical momentum shows signs of cooling. The near-term outlook requires watching momentum indicators against durable fundamental cash flows and an under-valued WMDST appraisal.

Recent News

Sep 17, 2026 — Roku introduced “Roku Labs,” a U.S. rollout of experimental, in-development apps and a wider homescreen update intended to surface new features and subscription-bundling options to viewers; coverage emphasizes product testing and homescreen changes. Sep 17, 2026 — industry press detailed Roku Labs as an engineer-driven channel for early features and interactive content. Retail listings show ongoing expansion of Roku-made TVs in Canada through Best Buy, with multiple Roku Select and Plus Series models available this year.

Technical Analysis

Directional indicators: ADX registers 24.45, signaling an emerging trend strength; the directional movement picture shows DI- at 24.68 and increasing while DI+ reads 23.59 and displays a peak-and-reversal. That combination points to bearish directional pressure building against the current trend strength, which reduces the margin for bullish continuation despite longer-term price support.

MACD and momentum: MACD sits at 0.84 while the MACD signal line reads 1.55 and MACD trend decreases, producing bearish momentum because MACD remains below its signal line and declines. MRO stands at 21.7 and trends downward; the positive MRO indicates price currently sits above the model target and therefore carries pressure toward contraction in price—momentum strength shows moderation rather than acceleration.

Price relative to averages and bands: the last close at $154.25 sits slightly below the 20-day average ($155.31) and the 12-day EMA shows a peak-and-reversal, signaling short-term exhaustion. Price remains above the 50-day average ($151.70) and well above the 200-day average ($121.30), which supports a constructive intermediate bias even as short-term momentum cools. Bollinger upper bands at ~$157 place near-term resistance above current price while the super-trend upper at $158.22 marks a higher resistance threshold.

RSI and volatility: RSI measures 59.66 and trends down, indicating loss of upward conviction without reaching overbought territory. Short-term beta (42-day) sits at 0.17, indicating muted correlation with market moves in the past six weeks, while the 52-week beta at 1.49 reflects higher long-run sensitivity. Volume at 1,318,144 trails the 10-day average (~2.1M) and the 200-day average (~3.3M), suggesting below-average participation during the recent pullback.

Fundamental Analysis

Revenue and margins: total revenue equals $1,354,690,000 with revenue growth reported at 8.47% while year-over-year revenue growth reads -4.31%. Gross margin measures 49.73%, which sits above the industry peer mean of 46.30% and signals healthy product mix or pricing power. Operating margin stands at 10.79% and EBIT margin at 12.54%, both below the industry peer mean (operating peer mean ~26.89% and EBIT peer mean ~27.75%), indicating profit conversion lags top-tier peers despite improving absolute margins.

Earnings and cash flow: reported EPS came in at $1.20 versus an estimate of $0.56, an EPS surprise of roughly +114.29%. Forward EPS reads $0.98 with forward P/E ~128.31 versus trailing P/E ~111.84, implying market expectations priced into forward profitability. Operating cash flow equals $284,644,000 and free cash flow equals $280,874,000; free cash flow yield calculates to ~1.42% and free cash flow to net income runs 1.71x, reflecting strong cash conversion relative to reported earnings.

Balance sheet and leverage: cash and short-term investments total $2,557,202,000 and the cash ratio stands at 2.03 with a current ratio of 2.87 and quick ratio of 2.77, signaling ample short-term liquidity. Total debt measures $474,118,000 with debt-to-equity at 0.168 and debt-to-EBITDA near 1.89, marking conservative leverage that preserves flexibility for content, product, or ad-tech investment.

Operational efficiency and returns: asset turnover sits at 0.3036 while return on equity equals 5.82% and return on invested capital at ~5.83%, showing modest capital efficiency against high-margin platform economics. EBIT margin QoQ improved ~75.42% and EBIT margin YoY improved ~26.14%, indicating recent margin expansion from operating leverage and mix shifts. WMDST values the stock as under-valued based on these cash-flow dynamics, margin expansion, and liquidity metrics.

MOST-RECENT QUARTERLY REPORT
REPORT PERIOD ENDING: 2026-06-30
REPORT DATE: 2026-08-06
NEXT REPORT DATE: 2026-11-05
CASH FLOW  Begin Period Cash Flow 1.6 B
 Operating Cash Flow 284.6 M
 Capital Expenditures -3.77 M
 Change In Working Capital -29.96 M
 Dividends Paid
 Cash Flow Delta 351.9 M
 End Period Cash Flow 2.0 B
 
INCOME STATEMENT REVENUE
 Total Revenue 1.4 B
 Forward Revenue 298.5 M
COSTS
 Cost Of Revenue 681.0 M
 Depreciation 26.4 M
 Depreciation and Amortization 81.2 M
 Research and Development 179.7 M
 Total Operating Expenses 1.2 B
PROFITABILITY
 Gross Profit 673.7 M
 EBITDA 251.1 M
 EBIT 169.9 M
 Operating Income 146.2 M
 Interest Income
 Interest Expense 475.0 K
 Net Interest Income -475.00 K
 Income Before Tax 169.4 M
 Tax Provision 5.2 M
 Tax Rate 3.055 %
 Net Income 164.2 M
 Net Income From Continuing Operations 164.2 M
EARNINGS
 EPS Estimate 0.56
 EPS Actual 1.20
 EPS Difference 0.64
 EPS Surprise 114.286 %
 Forward EPS 0.98
 
BALANCE SHEET ASSETS
 Total Assets 4.6 B
 Intangible Assets 503.5 M
 Net Tangible Assets 2.3 B
 Total Current Assets 3.6 B
 Cash and Short-Term Investments 2.6 B
 Cash 2.0 B
 Net Receivables 776.6 M
 Inventory 116.4 M
 Long-Term Investments 70.1 M
LIABILITIES
 Accounts Payable 167.2 M
 Short-Term Debt
 Total Current Liabilities 1.3 B
 Net Debt
 Total Debt 474.1 M
 Total Liabilities 1.7 B
EQUITY
 Total Equity 2.8 B
 Retained Earnings -1.40 B
VALUATION & PER-SHARE METRICS EQUITY & PER-SHARE METRICS
 Book Value Per-Share 19.13
 Shares Outstanding 147.584 M
 Revenue Per-Share 9.18
VALUATION
 Market Capitalization 19.8 B
 Enterprise Value 17.7 B
 Enterprise Multiple 70.587
Enterprise Multiple QoQ -11.851 %
Enterprise Multiple YoY -44.285 %
Enterprise Multiple IPRWA high: 119.928
ROKU: 70.587
mean: 53.669
median: 40.047
low: -75.887
 EV/R 13.083
CAPITAL STRUCTURE
 Asset To Equity 1.619
 Asset To Liability 2.614
 Debt To Capital 0.144
 Debt To Assets 0.104
Debt To Assets QoQ -9.937 %
Debt To Assets YoY -21.714 %
Debt To Assets IPRWA high: 0.959
median: 0.245
mean: 0.222
ROKU: 0.104
low: 0.003
 Debt To Equity 0.168
Debt To Equity QoQ -10.495 %
Debt To Equity YoY -23.3 %
Debt To Equity IPRWA high: 7.296
mean: 0.548
median: 0.475
ROKU: 0.168
low: -5.311
PRICE-BASED VALUATION
 Price To Book (P/B) 7.015
Price To Book QoQ 23.971 %
Price To Book YoY 42.668 %
Price To Book IPRWA high: 17.38
median: 11.325
mean: 10.677
ROKU: 7.015
low: -3.142
 Price To Earnings (P/E) 111.84
Price To Earnings QoQ -37.708 %
Price To Earnings YoY -90.483 %
Price To Earnings IPRWA high: 185.822
mean: 116.209
ROKU: 111.84
median: 98.237
low: -74.671
 PE/G Ratio 1.012
 Price To Sales (P/S) 14.621
Price To Sales QoQ 20.808 %
Price To Sales YoY 27.527 %
Price To Sales IPRWA high: 27.187
median: 27.187
mean: 21.935
ROKU: 14.621
low: 0.205
FORWARD MULTIPLES
Forward P/E 128.31
Forward PE/G 1.161
Forward P/S 68.237
EFFICIENCY OPERATIONAL
 Operating Leverage 10.656
ASSET & SALES
 Asset Turnover Ratio 0.304
Asset Turnover Ratio QoQ 6.786 %
Asset Turnover Ratio YoY 15.602 %
Asset Turnover Ratio IPRWA high: 0.478
ROKU: 0.304
mean: 0.231
median: 0.203
low: 0.001
 Receivables Turnover 1.772
Receivables Turnover Ratio QoQ 15.798 %
Receivables Turnover Ratio YoY 1.955 %
Receivables Turnover Ratio IPRWA high: 9.497
mean: 6.129
median: 4.278
ROKU: 1.772
low: 0.993
 Inventory Turnover 6.256
Inventory Turnover Ratio QoQ -1.246 %
Inventory Turnover Ratio YoY 26.464 %
Inventory Turnover Ratio IPRWA high: 68.274
median: 68.274
mean: 42.87
ROKU: 6.256
low: 1.139
 Days Sales Outstanding (DSO) 51.502
CASH CYCLE
 Cash Conversion Cycle Days (CCC) 46.66
Cash Conversion Cycle Days QoQ -16.422 %
Cash Conversion Cycle Days YoY 7.049 %
Cash Conversion Cycle Days IPRWA high: 70.643
ROKU: 46.66
mean: -27.083
median: -45.748
low: -92.812
CAPITAL DEPLOYMENT
 Cash Conversion Ratio 0.577
 CapEx To Revenue -0.003
 CapEx To Depreciation -0.143
 
CAPITAL, LIQUIDITY & COVERAGE CAPITAL STRUCTURE
 Total Capital 2.8 B
 Net Invested Capital 2.8 B
 Invested Capital 2.8 B
 Net Tangible Assets 2.3 B
 Net Working Capital 2.3 B
LIQUIDITY
 Cash Ratio 2.032
 Current Ratio 2.866
Current Ratio QoQ -1.51 %
Current Ratio YoY 0.571 %
Current Ratio IPRWA ROKU: 2.866
high: 2.112
mean: 1.323
median: 1.049
low: 0.412
 Quick Ratio 2.774
Quick Ratio QoQ -1.737 %
Quick Ratio YoY 0.925 %
Quick Ratio IPRWA ROKU: 2.774
high: 1.74
median: 1.74
mean: 1.369
low: 0.602
COVERAGE & LEVERAGE
 Debt To EBITDA 1.888
 Cost Of Debt 0.094 %
 Interest Coverage Ratio 357.613
Interest Coverage Ratio QoQ 149.975 %
Interest Coverage Ratio YoY 3104.788 %
Interest Coverage Ratio IPRWA ROKU: 357.613
high: 24.158
mean: 20.974
median: 6.449
low: -23.647
 Operating Cash Flow Ratio 0.199
TIMING / LIQUIDITY
 Days Payables Outstanding (DPO) 19.365
DIVIDENDS
 Dividend Coverage Ratio
 Dividend Payout Ratio
 Dividend Rate
 Dividend Yield
PERFORMANCE GROWTH
 Asset Growth Rate 5.052 %
 Revenue Growth 8.472 %
Revenue Growth QoQ -180.932 %
Revenue Growth YoY -4.314 %
Revenue Growth IPRWA high: 13.148 %
ROKU: 8.472 %
mean: 3.705 %
median: 2.278 %
low: -12.664 %
 Earnings Growth 110.526 %
Earnings Growth QoQ 1364.502 %
Earnings Growth YoY -180.769 %
Earnings Growth IPRWA high: 150.0 %
ROKU: 110.526 %
mean: -33.425 %
median: -45.833 %
low: -156.757 %
MARGINS
 Gross Margin 49.731 %
Gross Margin QoQ 9.939 %
Gross Margin YoY 11.027 %
Gross Margin IPRWA high: 85.336 %
ROKU: 49.731 %
mean: 46.303 %
median: 45.815 %
low: 7.281 %
 EBIT Margin 12.539 %
EBIT Margin QoQ 75.42 %
EBIT Margin YoY 2614.069 %
EBIT Margin IPRWA high: 34.389 %
median: 27.938 %
mean: 27.747 %
ROKU: 12.539 %
low: -13.785 %
 Return On Sales (ROS) 10.79 %
Return On Sales QoQ 160.314 %
Return On Sales YoY -613.81 %
Return On Sales IPRWA high: 33.381 %
median: 30.303 %
mean: 26.891 %
ROKU: 10.79 %
low: -17.147 %
CASH FLOW
 Free Cash Flow (FCF) 280.9 M
 Free Cash Flow Yield 1.418 %
Free Cash Flow Yield QoQ 9.329 %
Free Cash Flow Yield YoY 66.237 %
Free Cash Flow Yield IPRWA high: 11.579 %
ROKU: 1.418 %
mean: 1.005 %
median: 0.447 %
low: -13.925 %
 Free Cash Growth 43.299 %
Free Cash Growth QoQ -48.417 %
Free Cash Growth YoY -310.118 %
Free Cash Growth IPRWA high: 82.132 %
ROKU: 43.299 %
mean: -57.282 %
median: -70.06 %
low: -580.645 %
 Free Cash To Net Income 1.71
 Cash Flow Margin 18.483 %
 Cash Flow To Earnings 1.525
VALUE & RETURNS
 Economic Value Added 0.04
 Return On Assets (ROA) 3.68 %
Return On Assets QoQ 88.621 %
Return On Assets YoY 1383.871 %
Return On Assets IPRWA high: 5.694 %
mean: 4.587 %
median: 4.056 %
ROKU: 3.68 %
low: -5.422 %
 Return On Capital Employed (ROCE) 5.125 %
 Return On Equity (ROE) 0.058
Return On Equity QoQ 81.297 %
Return On Equity YoY 1336.049 %
Return On Equity IPRWA high: 0.239
mean: 0.099
median: 0.065
ROKU: 0.058
low: -0.065
 DuPont ROE 5.978 %
 Return On Invested Capital (ROIC) 5.832 %
Return On Invested Capital QoQ 80.501 %
Return On Invested Capital YoY 3614.65 %
Return On Invested Capital IPRWA high: 8.019 %
mean: 7.013 %
median: 6.572 %
ROKU: 5.832 %
low: -3.572 %

Six-Week Outlook

Near-term bias: technical momentum shows cooling with MACD below its signal line, RSI trending down from mid-range, and MRO positive while declining—collectively favoring modest downside pressure or range-bound action over the next six weeks unless momentum indicators re-accelerate upward. Intermediate support derives from the 50-day average near $151.70 and the 200-day average near $121.30; failure to hold the 50-day would shift bias toward deeper consolidation, while a reclaim above the 20-day average and a rising MACD would restore a bullish tilt.

Fundamental context for swing traders: robust cash balances, positive free cash flow, improving QoQ EBIT margin, and an EPS surprise that materially exceeded estimates provide a fundamental floor that limits downside risk compared with peers. However, short-term directional indicators currently reduce the probability of a sustained breakout during the coming six weeks.

Key monitorables: short-term momentum (MACD vs. signal), DI readings for directional pressure, the 20-day average relative to price for immediate bias, and any product or distribution headlines that could shift advertiser demand or device placement. WMDST’s valuation view of under-valued rests on cash-flow conversion and margin trajectory despite valuations that show elevated P/E multiples versus historical norms.

About Roku, Inc.

Roku, Inc. (NASDAQ:ROKU) designs and develops a comprehensive TV streaming platform that serves users in the United States and internationally. The company operates through two primary segments: Platform and Devices. Within the Platform segment, Roku provides digital advertising solutions, including direct and programmatic video advertising, media and entertainment promotional services, and streaming services distribution. This segment also generates revenue through subscription and transaction shares, as well as sales of premium subscriptions and branded app buttons on remote controls. In the Devices segment, Roku offers a range of streaming players, Roku-branded TVs, smart home products, audio products, and related accessories. Additionally, Roku engages in licensing arrangements with service operators to expand its market reach. Founded in 2002 and headquartered in San Jose, California, Roku continues to innovate in the streaming industry, enabling users to easily access a wide variety of TV shows, movies, news, sports, and other content.



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