Choice Hotels International, Inc (NYSE:CHH) Accelerates Tech-Led Owner Tools; Leadership Transition Signals Near-Term Reset

Choice Hotels advances a technology-first push for franchise owners while a CEO transition creates immediate management focus on execution. The combination tightens the operational timeline for realizing owner-facing revenue gains over the near term.

Recent News

May 7, 2026 — Choice Hotels unveiled a suite of AI-powered solutions (including a 24/7 digital assistant named CHARLIE) aimed at helping franchise owners drive revenue and improve operating efficiency.

May 6, 2026 — The company opened its 70th annual convention and highlighted expanded extended-stay development and international net rooms growth.

May 20, 2026 — Choice Hotels announced President and CEO Patrick Pacious stepped down and will serve in an advisory capacity through August 31, 2026, under a transition agreement.

June 8, 2026 — The company promoted Tony Pallas to Chief Technology Officer as part of ongoing technology leadership changes.

Technical Analysis

Directional indicators show low trend strength: ADX at 14.54 signals no established directional trend, limiting conviction for sustained breakout or breakdown scenarios. The DI+ reading at 23.33 registered a peak-and-reverse, which represents a bearish shift in directional momentum; the DI- reading at 19.71 shows a dip-and-reversal, also aligning with bearish pressure from negative directional flow. Together, these directional moves increase the probability of short-term range-bound or lower-price bias relative to the current valuation.

MACD sits at 0.71, above its 0.35 signal line, which traditionally signals a bullish crossover; however, the MACD trend shows a recent peak-and-reversal, indicating developing bearish momentum despite the crossover. Traders should note the coexistence of a recent bullish crossover and a momentum peak when weighing short-horizon momentum exposure against the valuation backdrop.

MRO at -18.63 indicates the market price sits below the WMDST target, implying upward pressure toward fair-value alignment. The negative MRO therefore suggests mean-reversion potential into any corrective weakness, even as other oscillators show mixed signals.

RSI reads 51.87 and exhibits a peak-and-reverse, signaling neutral net momentum with recent weakening of bullish impulse. The 12-day EMA at 111.10 exceeds the current close of $109.88, and the 20-day moving average at $109.84 sits essentially at the current price, placing the share price near short-term technical equilibrium but below the short EMA—a modest bearish nuance versus the longer-term averages.

Price relation to broader trend: the close at $109.88 trades above the 200-day average of $103.36, which supports a constructive intermediate trend despite short-term momentum erosion. Ichimoku components cluster near $108.67–$110.38, creating a tight cloud that functions as immediate support/resistance; the price’s proximity to those levels suggests small intraday moves could flip bias. Bollinger bands place the close between the 1x lower ($105.96) and 1x upper ($113.72) bands, consistent with range-bound behavior. Volume metrics sit near multi-horizon averages, offering no strong conviction from liquidity shifts.

 


Fundamental Analysis

Reported operating and profitability metrics show mixed operating leverage alongside margin compression. EBIT equals $54,272,000 and EBITDA equals $76,208,000; operating margin at 17.697% and EBIT margin at 15.935% fall below the industry peer mean of 24.154% and the industry peer median of 22.748%, indicating lower operating profitability versus the peer central tendency while remaining above the peer low. QoQ and YoY EBITDA and margin changes show significant contraction: EBIT margin declined 38.617% QoQ and 34.521% YoY, reflecting sizable near-term margin pressure.

Top-line and cash-flow dynamics constrain valuation upside. Total revenue reads $340,575,000 with revenue growth of -12.707% and YoY revenue decline of -12.972%. Operating cash flow registered -$23,174,000 and free cash flow totaled -$50,058,000, producing a free cash flow yield of -1.01%. The company recorded net income of $20,304,000 and EPS actual $1.07 versus an estimate of $1.32, yielding an EPS surprise of -18.939% on the reported quarter; Choice filed first-quarter results on April 30, 2026.

Capital structure shows elevated leverage and constrained coverage. Total debt equals $2,109,620,000, net debt $1,959,364,000, and debt-to-assets at 71.644%. Interest coverage stands at 2.26x, and debt-to-EBITDA measures 27.68x, indicating limited buffer to absorb sustained cash-flow stress relative to operating earnings. Current ratio at 0.9465 and cash ratio at 0.1011 reflect modest near-term liquidity.

Valuation multiples appear rich relative to fundamentals. Trailing PE sits at 246.07x while forward PE at 52.82x, and price-to-sales at 14.55x with forward PS at 13.39x. WMDST values the stock as over-valued; the mean analyst price target at $95.10 sits below the current close of $109.88, reinforcing the WMDST valuation stance. Balance-sheet and earnings weakness, paired with elevated leverage and negative free cash flow, drive the over-valued assessment against operating fundamentals.

MOST-RECENT QUARTERLY REPORT
REPORT PERIOD ENDING: 2026-03-31
REPORT DATE: 2026-04-30
NEXT REPORT DATE: 2026-07-30
CASH FLOW  Begin Period Cash Flow 45.0 M
 Operating Cash Flow -23.17 M
 Capital Expenditures -26.88 M
 Change In Working Capital -56.30 M
 Dividends Paid -13.12 M
 Cash Flow Delta -1.12 M
 End Period Cash Flow 43.9 M
 
INCOME STATEMENT REVENUE
 Total Revenue 340.6 M
 Forward Revenue 366.6 M
COSTS
 Cost Of Revenue 185.4 M
 Depreciation 21.9 M
 Depreciation and Amortization 21.9 M
 Research and Development
 Total Operating Expenses 280.3 M
PROFITABILITY
 Gross Profit 155.1 M
 EBITDA 76.2 M
 EBIT 54.3 M
 Operating Income 60.3 M
 Interest Income 1.2 M
 Interest Expense 24.0 M
 Net Interest Income -22.75 M
 Income Before Tax 30.3 M
 Tax Provision 10.0 M
 Tax Rate 33.0 %
 Net Income 20.3 M
 Net Income From Continuing Operations 20.3 M
EARNINGS
 EPS Estimate 1.32
 EPS Actual 1.07
 EPS Difference -0.25
 EPS Surprise -18.939 %
 Forward EPS 1.92
 
BALANCE SHEET ASSETS
 Total Assets 2.9 B
 Intangible Assets 1.4 B
 Net Tangible Assets -1.26 B
 Total Current Assets 410.8 M
 Cash and Short-Term Investments 43.9 M
 Cash 43.9 M
 Net Receivables 243.5 M
 Inventory
 Long-Term Investments 121.8 M
LIABILITIES
 Accounts Payable 146.2 M
 Short-Term Debt
 Total Current Liabilities 434.0 M
 Net Debt 2.0 B
 Total Debt 2.1 B
 Total Liabilities 2.8 B
EQUITY
 Total Equity 137.4 M
 Retained Earnings 2.3 B
VALUATION & PER-SHARE METRICS EQUITY & PER-SHARE METRICS
 Book Value Per-Share 3.00
 Shares Outstanding 45.617 M
 Revenue Per-Share 7.44
VALUATION
 Market Capitalization 5.0 B
 Enterprise Value 7.0 B
 Enterprise Multiple 92.114
Enterprise Multiple QoQ 69.253 %
Enterprise Multiple YoY 13.548 %
Enterprise Multiple IPRWA high: 205.993
CHH: 92.114
mean: 83.548
median: 78.132
low: -109.403
 EV/R 20.612
CAPITAL STRUCTURE
 Asset To Equity 21.427
 Asset To Liability 1.049
 Debt To Capital 0.939
 Debt To Assets 0.716
Debt To Assets QoQ 3.375 %
Debt To Assets YoY -7.064 %
Debt To Assets IPRWA high: 1.622
CHH: 0.716
mean: 0.664
median: 0.625
low: 0.003
 Debt To Equity 15.351
Debt To Equity QoQ 37.557 %
Debt To Equity YoY -149.391 %
Debt To Equity IPRWA CHH: 15.351
high: 12.878
mean: 0.38
median: 0.371
low: -7.932
PRICE-BASED VALUATION
 Price To Book (P/B) 36.049
Price To Book QoQ 37.994 %
Price To Book YoY -137.561 %
Price To Book IPRWA CHH: 36.049
high: 18.76
median: 10.414
mean: 6.202
low: -12.586
 Price To Earnings (P/E) 246.067
Price To Earnings QoQ 227.518 %
Price To Earnings YoY 150.352 %
Price To Earnings IPRWA high: 285.278
CHH: 246.067
median: 108.358
mean: 93.497
low: -170.635
 PE/G Ratio -3.394
 Price To Sales (P/S) 14.546
Price To Sales QoQ 19.874 %
Price To Sales YoY -21.092 %
Price To Sales IPRWA high: 33.432
median: 25.858
mean: 22.416
CHH: 14.546
low: 0.178
FORWARD MULTIPLES
Forward P/E 52.822
Forward PE/G -0.729
Forward P/S 13.386
EFFICIENCY OPERATIONAL
 Operating Leverage 3.653
ASSET & SALES
 Asset Turnover Ratio 0.116
Asset Turnover Ratio QoQ -13.26 %
Asset Turnover Ratio YoY -10.857 %
Asset Turnover Ratio IPRWA high: 0.683
mean: 0.178
CHH: 0.116
median: 0.109
low: 0.078
 Receivables Turnover 1.51
Receivables Turnover Ratio QoQ -14.064 %
Receivables Turnover Ratio YoY -15.846 %
Receivables Turnover Ratio IPRWA high: 51.203
mean: 7.593
median: 2.661
CHH: 1.51
low: 1.107
 Inventory Turnover
Inventory Turnover Ratio QoQ
Inventory Turnover Ratio YoY
Inventory Turnover Ratio IPRWA
 Days Sales Outstanding (DSO) 60.418
CASH CYCLE
 Cash Conversion Cycle Days (CCC) -14.864
Cash Conversion Cycle Days QoQ -8.063 %
Cash Conversion Cycle Days YoY 120.346 %
Cash Conversion Cycle Days IPRWA high: 38.929
median: -2.211
mean: -5.552
CHH: -14.864
low: -124.383
CAPITAL DEPLOYMENT
 Cash Conversion Ratio -14.671
 CapEx To Revenue -0.079
 CapEx To Depreciation -1.226
 
CAPITAL, LIQUIDITY & COVERAGE CAPITAL STRUCTURE
 Total Capital 2.1 B
 Net Invested Capital 2.1 B
 Invested Capital 2.1 B
 Net Tangible Assets -1.26 B
 Net Working Capital -23.21 M
LIQUIDITY
 Cash Ratio 0.101
 Current Ratio 0.947
Current Ratio QoQ 8.941 %
Current Ratio YoY 12.941 %
Current Ratio IPRWA high: 2.493
mean: 0.966
CHH: 0.947
median: 0.933
low: 0.26
 Quick Ratio
Quick Ratio QoQ
Quick Ratio YoY
Quick Ratio IPRWA
COVERAGE & LEVERAGE
 Debt To EBITDA 27.682
 Cost Of Debt 0.777 %
 Interest Coverage Ratio 2.265
Interest Coverage Ratio QoQ -47.046 %
Interest Coverage Ratio YoY -40.606 %
Interest Coverage Ratio IPRWA high: 21.267
mean: 8.829
median: 7.355
CHH: 2.265
low: -13.758
 Operating Cash Flow Ratio -0.009
TIMING / LIQUIDITY
 Days Payables Outstanding (DPO) 75.282
DIVIDENDS
 Dividend Coverage Ratio 1.548
 Dividend Payout Ratio 0.646
 Dividend Rate 0.29
 Dividend Yield 0.003
PERFORMANCE GROWTH
 Asset Growth Rate 0.904 %
 Revenue Growth -12.707 %
Revenue Growth QoQ -0.602 %
Revenue Growth YoY -12.972 %
Revenue Growth IPRWA high: 34.416 %
mean: -4.62 %
median: -7.006 %
CHH: -12.707 %
low: -26.819 %
 Earnings Growth -72.5 %
Earnings Growth QoQ 108.561 %
Earnings Growth YoY 435.134 %
Earnings Growth IPRWA high: 233.333 %
median: -9.295 %
mean: -9.678 %
CHH: -72.5 %
low: -200.0 %
MARGINS
 Gross Margin 45.551 %
Gross Margin QoQ -14.079 %
Gross Margin YoY -9.743 %
Gross Margin IPRWA high: 78.305 %
CHH: 45.551 %
mean: 41.803 %
median: 39.043 %
low: -0.222 %
 EBIT Margin 15.935 %
EBIT Margin QoQ -38.617 %
EBIT Margin YoY -34.521 %
EBIT Margin IPRWA high: 45.143 %
mean: 24.154 %
median: 22.748 %
CHH: 15.935 %
low: -24.703 %
 Return On Sales (ROS) 17.697 %
Return On Sales QoQ -33.749 %
Return On Sales YoY -27.281 %
Return On Sales IPRWA high: 44.253 %
mean: 24.148 %
median: 23.583 %
CHH: 17.697 %
low: -45.058 %
CASH FLOW
 Free Cash Flow (FCF) -50.06 M
 Free Cash Flow Yield -1.01 %
Free Cash Flow Yield QoQ -191.735 %
Free Cash Flow Yield YoY 142.788 %
Free Cash Flow Yield IPRWA high: 5.154 %
mean: 0.972 %
median: 0.794 %
CHH: -1.01 %
low: -7.886 %
 Free Cash Growth -196.027 %
Free Cash Growth QoQ -779.847 %
Free Cash Growth YoY 33.089 %
Free Cash Growth IPRWA high: 371.18 %
mean: 30.452 %
median: 5.617 %
CHH: -196.027 %
low: -450.0 %
 Free Cash To Net Income -2.465
 Cash Flow Margin -1.134 %
 Cash Flow To Earnings -0.19
VALUE & RETURNS
 Economic Value Added 0.03
 Return On Assets (ROA) 0.693 %
Return On Assets QoQ -68.298 %
Return On Assets YoY -60.264 %
Return On Assets IPRWA high: 7.852 %
mean: 2.479 %
median: 2.339 %
CHH: 0.693 %
low: -1.371 %
 Return On Capital Employed (ROCE) 2.162 %
 Return On Equity (ROE) 0.148
Return On Equity QoQ -57.956 %
Return On Equity YoY -121.21 %
Return On Equity IPRWA high: 0.315
CHH: 0.148
median: 0.021
mean: 0.011
low: -0.198
 DuPont ROE 12.744 %
 Return On Invested Capital (ROIC) 1.698 %
Return On Invested Capital QoQ -57.358 %
Return On Invested Capital YoY -49.055 %
Return On Invested Capital IPRWA high: 18.09 %
mean: 6.299 %
median: 5.912 %
CHH: 1.698 %
low: -2.438 %

Six-Week Outlook

Expect elevated sensitivity to operational news and leadership updates over the next six weeks. Short-term technicals favor range-bound action with a slight downside bias while MRO indicates mean-reversion potential toward WMDST target alignment. Material execution updates on the AI tool rollout or clearer succession planning could shift momentum; absent those catalysts, price action will likely oscillate between $106 and $114, reflecting the tension between over-valuation and near-term mean-reversion forces.

About Choice Hotels International, Inc.

Choice Hotels International, Inc. (NYSE:CHH) develops a robust portfolio of hotel brands catering to a wide range of travelers. Headquartered in North Bethesda, Maryland, the company traces its origins back to 1939. Choice Hotels manages a diverse array of brands, including Comfort Inn, Quality, Sleep Inn, and Cambria Hotels, ensuring accommodations that meet various price points and preferences. The company operates through its Hotel Franchising & Management and Corporate & Other segments, effectively expanding its presence both domestically and internationally. Choice Hotels emphasizes delivering exceptional hospitality experiences by leveraging advanced technology and innovative solutions to enhance guest satisfaction. In addition to its core brands, Choice Hotels includes Radisson Blu, Ascend Hotel Collection, and Econo Lodge in its extensive portfolio, each offering distinct experiences tailored to different traveler needs. The company prioritizes creating memorable stays by combining comfort, convenience, and value. As a leader in the hospitality industry, Choice Hotels International continues to influence the sector’s future with a steadfast commitment to excellence and a guest-centric approach.



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