Rocky Brands, Inc (NASDAQ:RCKY) Poised For Near-Term Gains As Momentum Accelerates

Momentum indicators and moving-average alignment signal constructive near-term price bias while fundamentals show margin compression and balance-sheet strengths that support a reevaluation of value. The current WMDST valuation labels the stock under-valued.

Recent News

May 18, 2026 — Board declared a quarterly cash dividend of $0.17 per share, payable June 15, 2026, to shareholders of record June 1, 2026. May 7–15, 2026 — Pomerantz LLP issued an investor alert announcing an investigation into Rocky Brands related to the company’s tariff disclosures and forward-looking statements.

Technical Analysis

Directional indicators (ADX / DI+ / DI-): ADX reads 17.26, indicating a lack of strong trend. DI+ at 23.28 shows a dip-and-reversal, which signals bullish directional pressure; DI- at 18.59 is decreasing, reinforcing the bullish directional read despite low trend strength.

MACD: MACD stands positive at 0.43 with an increasing MACD_trend and a signal near zero; the MACD currently sits above its signal line, consistent with accelerating bullish momentum and recent upward momentum shifts.

MRO (Momentum/Regression Oscillator): MRO at 20.16 with a dip-and-reversal indicates the price trades above the model target and carries moderate mean-reversion potential; this implies upside momentum may face pressure to consolidate after short-term gains.

RSI: RSI at 54.27 with a dip-and-reversal sits in neutral-to-constructive territory, supporting further upside without immediate overbought risk.

Price vs. Moving Averages and Other overlays: Last close $40.03 sits above the 12-day EMA ($38.59), 20-day average ($38.51), 50-day average ($38.61) and 200-day average ($33.74), with the 12-day EMA trending up; Bollinger upper bands near $39.63–$40.76 place current price at or slightly above the 1x band but below the 2x band. Ichimoku short-term lines (Tenkan $38.05 / Kijun $36.24) and a SuperTrend lower support at $36.74 align to provide logical technical support levels. Volume currently runs below 10-, 50- and 200-day averages, which may limit immediate breakout conviction until participation rises.

 


Fundamental Analysis

Top-line and margins: Total revenue $124.40M. YoY revenue growth essentially flat at +0.40% while QoQ revenue change reads -178.21% (seasonal quarter-to-quarter dynamics reflected in the supplied figure). Gross margin 36.522% declined 11.37% YoY and 11.60% QoQ, reflecting tariff-related cost pressure disclosed by management. Operating (EBIT) margin equals 2.922%; that margin fell approximately 57.43% quarter-over-quarter and about 61.71% year-over-year, and sits below the industry peer mean of 10.987% and below the industry peer median of 4.903%.

Profitability and EPS: EBIT $3,635,000 and EBITDA $6,115,000. Reported EPS $0.24 missed the $0.27 estimate by $0.03, an EPS surprise ratio of -11.11%. Trailing PE stands at 164.06, above the industry peer mean (~119.97) and median (~106.89), while forward PE falls to 36.26, implying market expectations for earnings normalization.

Cash flow and capital structure: Operating cash flow $1,886,000 and free cash flow $744,000 produce a free cash flow yield near 0.25%, below the industry peer mean (~1.03%). Net debt about $120.49M with debt-to-EBITDA of 21.3x indicates leverage materially elevated versus typical coverage multiples. Current ratio 2.90 and quick ratio 1.02 provide liquidity cushion; cash conversion cycle ~191.8 days sits meaningfully above the industry peer mean (~100.6 days), reflecting inventory intensity and longer working-capital cycles.

Valuation context: Price-to-book near 1.18 sits well below the industry peer mean (~5.34) and median (~6.24), while enterprise multiple (~69.59) remains below the industry peer mean (~80.93). Forward EPS ($1.0225) and forward PE (36.26) compress the trailing multiple, supporting the view that market pricing anticipates improving earnings. The current WMDST valuation: under-valued.

MOST-RECENT QUARTERLY REPORT
REPORT PERIOD ENDING: 2026-03-31
REPORT DATE: 2026-04-28
NEXT REPORT DATE: 2026-07-28
CASH FLOW  Begin Period Cash Flow 2.9 M
 Operating Cash Flow 1.9 M
 Capital Expenditures -1.14 M
 Change In Working Capital -3.57 M
 Dividends Paid -1.17 M
 Cash Flow Delta -1.24 M
 End Period Cash Flow 1.7 M
 
INCOME STATEMENT REVENUE
 Total Revenue 124.4 M
 Forward Revenue 190.4 M
COSTS
 Cost Of Revenue 79.0 M
 Depreciation 2.5 M
 Depreciation and Amortization 2.5 M
 Research and Development
 Total Operating Expenses 120.8 M
PROFITABILITY
 Gross Profit 45.4 M
 EBITDA 6.1 M
 EBIT 3.6 M
 Operating Income 3.6 M
 Interest Income
 Interest Expense 2.0 M
 Net Interest Income -2.03 M
 Income Before Tax 1.6 M
 Tax Provision 342.0 K
 Tax Rate 21.4 %
 Net Income 1.3 M
 Net Income From Continuing Operations 1.3 M
EARNINGS
 EPS Estimate 0.27
 EPS Actual 0.24
 EPS Difference -0.03
 EPS Surprise -11.111 %
 Forward EPS 1.02
 
BALANCE SHEET ASSETS
 Total Assets 477.2 M
 Intangible Assets 150.2 M
 Net Tangible Assets 102.4 M
 Total Current Assets 266.8 M
 Cash and Short-Term Investments 1.7 M
 Cash 1.7 M
 Net Receivables 81.6 M
 Inventory 172.6 M
 Long-Term Investments 1.9 M
LIABILITIES
 Accounts Payable 60.7 M
 Short-Term Debt 8.4 M
 Total Current Liabilities 91.9 M
 Net Debt 120.5 M
 Total Debt 130.5 M
 Total Liabilities 224.6 M
EQUITY
 Total Equity 252.5 M
 Retained Earnings 176.1 M
VALUATION & PER-SHARE METRICS EQUITY & PER-SHARE METRICS
 Book Value Per-Share 33.51
 Shares Outstanding 7.536 M
 Revenue Per-Share 16.51
VALUATION
 Market Capitalization 296.7 M
 Enterprise Value 425.6 M
 Enterprise Multiple 69.592
Enterprise Multiple QoQ 133.426 %
Enterprise Multiple YoY 191.66 %
Enterprise Multiple IPRWA high: 118.416
mean: 80.932
median: 75.879
RCKY: 69.592
low: -118.647
 EV/R 3.421
CAPITAL STRUCTURE
 Asset To Equity 1.89
 Asset To Liability 2.124
 Debt To Capital 0.341
 Debt To Assets 0.273
Debt To Assets QoQ 2.782 %
Debt To Assets YoY -4.662 %
Debt To Assets IPRWA high: 0.607
mean: 0.33
median: 0.302
RCKY: 0.273
low: 0.033
 Debt To Equity 0.517
Debt To Equity QoQ 2.534 %
Debt To Equity YoY -9.117 %
Debt To Equity IPRWA high: 2.863
median: 0.793
mean: 0.736
RCKY: 0.517
low: 0.04
PRICE-BASED VALUATION
 Price To Book (P/B) 1.175
Price To Book QoQ 25.088 %
Price To Book YoY 108.939 %
Price To Book IPRWA high: 11.068
median: 6.241
mean: 5.345
RCKY: 1.175
low: 0.55
 Price To Earnings (P/E) 164.061
Price To Earnings QoQ 388.774 %
Price To Earnings YoY 572.666 %
Price To Earnings IPRWA high: 169.783
RCKY: 164.061
mean: 119.967
median: 106.895
low: -4.373
 PE/G Ratio -2.203
 Price To Sales (P/S) 2.385
Price To Sales QoQ 40.742 %
Price To Sales YoY 104.838 %
Price To Sales IPRWA high: 30.096
mean: 9.055
median: 7.797
RCKY: 2.385
low: 0.4
FORWARD MULTIPLES
Forward P/E 36.263
Forward PE/G -0.487
Forward P/S 1.559
EFFICIENCY OPERATIONAL
 Operating Leverage 5.665
ASSET & SALES
 Asset Turnover Ratio 0.261
Asset Turnover Ratio QoQ -9.394 %
Asset Turnover Ratio YoY 5.724 %
Asset Turnover Ratio IPRWA high: 0.444
median: 0.301
mean: 0.298
RCKY: 0.261
low: 0.029
 Receivables Turnover 1.568
Receivables Turnover Ratio QoQ -10.419 %
Receivables Turnover Ratio YoY 0.657 %
Receivables Turnover Ratio IPRWA high: 7.241
mean: 2.861
median: 2.031
RCKY: 1.568
low: 1.179
 Inventory Turnover 0.446
Inventory Turnover Ratio QoQ 2.022 %
Inventory Turnover Ratio YoY 13.9 %
Inventory Turnover Ratio IPRWA high: 0.965
median: 0.887
mean: 0.76
RCKY: 0.446
low: 0.371
 Days Sales Outstanding (DSO) 58.186
CASH CYCLE
 Cash Conversion Cycle Days (CCC) 191.784
Cash Conversion Cycle Days QoQ -9.996 %
Cash Conversion Cycle Days YoY -0.303 %
Cash Conversion Cycle Days IPRWA high: 224.067
RCKY: 191.784
mean: 100.62
median: 98.132
low: -4.201
CAPITAL DEPLOYMENT
 Cash Conversion Ratio 0.712
 CapEx To Revenue -0.009
 CapEx To Depreciation -0.46
 
CAPITAL, LIQUIDITY & COVERAGE CAPITAL STRUCTURE
 Total Capital 366.3 M
 Net Invested Capital 374.7 M
 Invested Capital 374.7 M
 Net Tangible Assets 102.4 M
 Net Working Capital 174.8 M
LIQUIDITY
 Cash Ratio 0.018
 Current Ratio 2.902
Current Ratio QoQ 3.046 %
Current Ratio YoY 10.031 %
Current Ratio IPRWA high: 4.575
RCKY: 2.902
mean: 2.256
median: 2.139
low: 0.249
 Quick Ratio 1.024
Quick Ratio QoQ 9.875 %
Quick Ratio YoY 20.745 %
Quick Ratio IPRWA high: 5.985
mean: 1.542
median: 1.448
RCKY: 1.024
low: 0.142
COVERAGE & LEVERAGE
 Debt To EBITDA 21.337
 Cost Of Debt 1.844 %
 Interest Coverage Ratio 1.787
Interest Coverage Ratio QoQ -50.803 %
Interest Coverage Ratio YoY -51.637 %
Interest Coverage Ratio IPRWA high: 96.867
mean: 4.686
RCKY: 1.787
median: -8.254
low: -91.0
 Operating Cash Flow Ratio 0.168
TIMING / LIQUIDITY
 Days Payables Outstanding (DPO) 63.263
DIVIDENDS
 Dividend Coverage Ratio 1.077
 Dividend Payout Ratio 0.929
 Dividend Rate 0.16
 Dividend Yield 0.004
PERFORMANCE GROWTH
 Asset Growth Rate -0.062 %
 Revenue Growth -10.962 %
Revenue Growth QoQ -178.205 %
Revenue Growth YoY 0.403 %
Revenue Growth IPRWA high: 41.891 %
mean: -6.531 %
median: -9.238 %
RCKY: -10.962 %
low: -42.818 %
 Earnings Growth -74.468 %
Earnings Growth QoQ 752.232 %
Earnings Growth YoY 92.648 %
Earnings Growth IPRWA high: 93.436 %
mean: -18.344 %
median: -33.962 %
RCKY: -74.468 %
low: -130.0 %
MARGINS
 Gross Margin 36.522 %
Gross Margin QoQ -11.603 %
Gross Margin YoY -11.374 %
Gross Margin IPRWA high: 76.877 %
mean: 50.621 %
median: 43.146 %
RCKY: 36.522 %
low: 3.448 %
 EBIT Margin 2.922 %
EBIT Margin QoQ -57.43 %
EBIT Margin YoY -61.714 %
EBIT Margin IPRWA high: 22.342 %
mean: 10.987 %
median: 4.903 %
RCKY: 2.922 %
low: -164.685 %
 Return On Sales (ROS) 2.922 %
Return On Sales QoQ -57.43 %
Return On Sales YoY -61.714 %
Return On Sales IPRWA high: 22.311 %
mean: 10.76 %
median: 5.12 %
RCKY: 2.922 %
low: -208.699 %
CASH FLOW
 Free Cash Flow (FCF) 744.0 K
 Free Cash Flow Yield 0.251 %
Free Cash Flow Yield QoQ -96.445 %
Free Cash Flow Yield YoY -36.935 %
Free Cash Flow Yield IPRWA high: 23.646 %
mean: 1.032 %
median: 0.323 %
RCKY: 0.251 %
low: -12.198 %
 Free Cash Growth -95.55 %
Free Cash Growth QoQ -77.448 %
Free Cash Growth YoY -2.191 %
Free Cash Growth IPRWA high: 410.499 %
median: -29.485 %
mean: -74.828 %
RCKY: -95.55 %
low: -734.195 %
 Free Cash To Net Income 0.591
 Cash Flow Margin 12.432 %
 Cash Flow To Earnings 12.284
VALUE & RETURNS
 Economic Value Added 0.03
 Return On Assets (ROA) 0.264 %
Return On Assets QoQ -80.313 %
Return On Assets YoY -75.281 %
Return On Assets IPRWA high: 7.152 %
mean: 2.773 %
median: 1.389 %
RCKY: 0.264 %
low: -6.605 %
 Return On Capital Employed (ROCE) 0.944 %
 Return On Equity (ROE) 0.005
Return On Equity QoQ -80.681 %
Return On Equity YoY -76.147 %
Return On Equity IPRWA high: 0.149
mean: 0.049
median: 0.037
RCKY: 0.005
low: -0.276
 DuPont ROE 0.499 %
 Return On Invested Capital (ROIC) 0.763 %
Return On Invested Capital QoQ -68.182 %
Return On Invested Capital YoY -58.912 %
Return On Invested Capital IPRWA high: 11.814 %
mean: 5.004 %
median: 2.0 %
RCKY: 0.763 %
low: -4.05 %

Six-Week Outlook

Momentum indicators and EMA alignment favor upside drift; MACD above its signal line and a neutral RSI allow room for gains, but ADX under 20 signals trend weakness—expect constructive but measured moves unless trend strength rises. Technical support clusters near $36.74 (SuperTrend lower) and the 12–50 day averages in the $38.50–$38.61 band; near-term resistance sits around the Bollinger upper band region ($39.6–$40.8) and the analyst price-target mean near $53.54 represents a longer-horizon reference. Low trading volume relative to recent averages increases the chance of choppy action; elevated debt-to-EBITDA and compressed margins keep fundamental risk visible even as price momentum improves. Monitor participation and a rise in ADX for confirmation of durable trend extension.

About Rocky Brands, Inc.

Rocky Brands, Inc. (NASDAQ:RCKY) designs, manufactures, and markets a diverse range of footwear and apparel, catering to various consumer needs across the United States, Canada, and internationally. The company operates through three primary segments: Wholesale, Retail, and Contract Manufacturing. The Wholesale segment distributes products through sporting goods stores, outdoor retailers, independent shoe retailers, and other specialty and mass merchant outlets. The Retail segment reaches consumers directly through its branded websites, including rockyboots.com, georgiaboot.com, durangoboot.com, and several others, as well as through third-party marketplaces and Rocky Outdoor Gear Stores. The Contract Manufacturing segment handles private label sales and custom manufacturing for clients, including the U.S. Military. Rocky Brands serves a wide array of customers, from industrial and construction workers to hospitality staff, farmers, ranchers, and outdoor enthusiasts. The company markets its products under several well-known brand names, such as Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Servus, Ranger, and Michelin. Founded in 1932 and headquartered in Nelsonville, Ohio, Rocky Brands continues to deliver quality and durable products to its diverse clientele.



© 2026 WMDST — The World’s Most Dangerous Swing Trader. All rights reserved.