Recent News
Feb 17, 2026 — Company declared a quarterly cash dividend of $0.155 per share. Jan 7, 2026 — Rocky Brands confirmed participation in the 2026 ICR Conference. Feb 3, 2026 — Rocky Brands named a Bronze winner in the 2026 Stevie Awards customer-service recognition as a Talkdesk customer. Industry reporting noted planned incremental digital marketing investments and an intent to reduce inventory units by $10M–$15M during 2026.
Technical Analysis
The directional system shows a strong trend (ADX 35.9) accompanied by a bearish directional bias: DI+ registered a peak-and-reversal while DI- moved higher, which together indicate sellers gaining edge versus buyers in directional terms.
MACD sits above its signal line (MACD 3.10 vs signal 2.53), creating a short-term bullish trigger; however, the recorded MACD trend is a peak-and-reversal, warning that bullish momentum may be rolling over rather than expanding.
MRO at 36.32 reads positive, signaling the current price sits above the modeled target and therefore carries a propensity to retrace toward that target level; the magnitude suggests substantive downside potential if momentum shifts confirm.
RSI stands at 62.18 with a peak-and-reversal pattern, indicating recent strength has reached a local high and the oscillator now hints at a pullback probability rather than continued immediate expansion.
Price sits at $43.55, above the short- and long-term averages: 12-day EMA $42.30 (increasing), 20-day avg $41.07, 50-day avg $34.41 and 200-day avg $28.80, which defines a bullish structural backdrop. SuperTrend lower at $42.80 acts as near-term support; the upper Bollinger 1x band sits near $47.76 and will operate as the first defined resistance band.
Liquidity and volatility profile: daily volume ~97,428 slightly above its 10-day average (~94,126) and well above the 50/200-day averages, signaling elevated participation on recent moves. Short-term beta at 1.95 versus a 52-week beta of 1.22 points to higher recent sensitivity to market swings.
Fundamental Analysis
Reported EPS of $0.94 exceeded the $0.49 estimate by $0.45, an EPS surprise of 91.84%, reflecting a material beat in the reported period. Forward EPS arrives at $1.0225 with a forward P/E of 28.76; the trailing P/E registers at 33.57, implying some expected earnings improvement priced into forward multiples.
Earnings-growth metrics show contraction on shorter horizons: the headline earnings growth figure reads -8.74%, with quarter-over-quarter earnings growth at -110.01% and year-over-year earnings growth at -116.02% as reported. Revenue growth entries show 0.0% on the primary measure, with a quarter-over-quarter figure of -100.00% and year-over-year -100.00% in the provided fields.
PEG stands at -3.84, which sits below the industry peer mean and median for PEG (industry peer mean roughly -0.21 and median roughly 0.38), indicating a more negative growth-adjusted multiple versus peers. Trailing P/E (33.57) remains below the industry peer mean P/E (~90.09) on the available peer snapshot, suggesting relative valuation compression versus the peer average. Cost of debt measures low at 1.41%; invested capital totals $137,909,000. Cash-flow lines report zero in the cash conversion fields provided.
Price targets from consensus span a low of $23.51, a mean near $70.65 and a high at $104.48; WMDST values the stock as under-valued. Taken together, the company shows a mix of a strong brand-driven structural position and short-horizon weakness in earnings growth metrics, while multiples place current market pricing below many peer averages on several measures.
MOST-RECENT QUARTERLY REPORT
| REPORT PERIOD ENDING: | 2025-12-31 |
| REPORT DATE: | 2026-02-24 |
| NEXT REPORT DATE: | 2026-05-26 |
| CASH FLOW | Begin Period Cash Flow | — |
| Operating Cash Flow | — | |
| Capital Expenditures | — | |
| Change In Working Capital | — | |
| Dividends Paid | — | |
| Cash Flow Delta | — | |
| End Period Cash Flow | — | |
| INCOME STATEMENT | REVENUE | |
| Total Revenue | — | |
| Forward Revenue | — | |
| COSTS | ||
| Cost Of Revenue | — | |
| Depreciation | — | |
| Depreciation and Amortization | — | |
| Research and Development | — | |
| Total Operating Expenses | — | |
| PROFITABILITY | ||
| Gross Profit | — | |
| EBITDA | — | |
| EBIT | — | |
| Operating Income | — | |
| Interest Income | — | |
| Interest Expense | — | |
| Net Interest Income | — | |
| Income Before Tax | — | |
| Tax Provision | — | |
| Tax Rate | — | |
| Net Income | — | |
| Net Income From Continuing Operations | — | |
| EARNINGS | ||
| EPS Estimate | $ 0.49 | |
| EPS Actual | $ 0.94 | |
| EPS Difference | $ 0.45 | |
| EPS Surprise | 91.837 % | |
| Forward EPS | $ 1.02 | |
| BALANCE SHEET | ASSETS | |
| Total Assets | — | |
| Intangible Assets | — | |
| Net Tangible Assets | — | |
| Total Current Assets | — | |
| Cash and Short-Term Investments | — | |
| Cash | — | |
| Net Receivables | — | |
| Inventory | — | |
| Long-Term Investments | — | |
| LIABILITIES | ||
| Accounts Payable | — | |
| Short-Term Debt | — | |
| Total Current Liabilities | — | |
| Net Debt | — | |
| Total Debt | — | |
| Total Liabilities | — | |
| EQUITY | ||
| Total Equity | — | |
| Retained Earnings | — | |
| VALUATION & PER-SHARE METRICS | EQUITY & PER-SHARE METRICS | |
| Book Value Per-Share | — | |
| Shares Outstanding | — | |
| Revenue Per-Share | — | |
| VALUATION | Market Capitalization | — |
| Enterprise Value | — | |
| Enterprise Multiple | — | |
| Enterprise Multiple QoQ | — | |
| Enterprise Multiple YoY | — | |
| Enterprise Multiple IPRWA | — | |
| EV/R | — | |
| CAPITAL STRUCTURE | ||
| Asset To Equity | — | |
| Asset To Liability | — | |
| Debt To Capital | — | |
| Debt To Assets | — | |
| Debt To Assets QoQ | — | |
| Debt To Assets YoY | — | |
| Debt To Assets IPRWA | — | |
| Debt To Equity | — | |
| Debt To Equity QoQ | — | |
| Debt To Equity YoY | — | |
| Debt To Equity IPRWA | — | |
| PRICE-BASED VALUATION | ||
| Price To Book (P/B) | — | |
| Price To Book QoQ | — | |
| Price To Book YoY | — | |
| Price To Book IPRWA | — | |
| Price To Earnings (P/E) | 33.566 | |
| Price To Earnings QoQ | 24.894 % | |
| Price To Earnings YoY | 67.087 % | |
| Price To Earnings IPRWA | high: 125.538 median: 125.538 mean: 90.091 RCKY: 33.566 low: -7.846 |
|
| PE/G Ratio | -3.841 | |
| Price To Sales (P/S) | — | |
| Price To Sales QoQ | — | |
| Price To Sales YoY | — | |
| Price To Sales IPRWA | — | |
| FORWARD MULTIPLES | ||
| Forward P/E | 28.757 | |
| Forward PE/G | -3.291 | |
| Forward P/S | — | |
| EFFICIENCY | OPERATIONAL | |
| Operating Leverage | — | |
| ASSET & SALES | ||
| Asset Turnover Ratio | — | |
| Asset Turnover Ratio QoQ | — | |
| Asset Turnover Ratio YoY | — | |
| Asset Turnover Ratio IPRWA | — | |
| Receivables Turnover | — | |
| Receivables Turnover Ratio QoQ | — | |
| Receivables Turnover Ratio YoY | — | |
| Receivables Turnover Ratio IPRWA | — | |
| Inventory Turnover | — | |
| Inventory Turnover Ratio QoQ | — | |
| Inventory Turnover Ratio YoY | — | |
| Inventory Turnover Ratio IPRWA | — | |
| Days Sales Outstanding (DSO) | — | |
| CASH CYCLE | ||
| Cash Conversion Cycle Days (CCC) | — | |
| Cash Conversion Cycle Days QoQ | — | |
| Cash Conversion Cycle Days YoY | — | |
| Cash Conversion Cycle Days IPRWA | high: 338.107 mean: 102.513 median: 95.506 low: 40.976 RCKY: 0 |
|
| CAPITAL DEPLOYMENT | ||
| Cash Conversion Ratio | — | |
| CapEx To Revenue | — | |
| CapEx To Depreciation | — | |
| CAPITAL, LIQUIDITY & COVERAGE | CAPITAL STRUCTURE | |
| Total Capital | — | |
| Net Invested Capital | — | |
| Invested Capital | $ 137.9 M | |
| Net Tangible Assets | — | |
| Net Working Capital | — | |
| LIQUIDITY | ||
| Cash Ratio | — | |
| Current Ratio | — | |
| Current Ratio QoQ | — | |
| Current Ratio YoY | — | |
| Current Ratio IPRWA | — | |
| Quick Ratio | — | |
| Quick Ratio QoQ | — | |
| Quick Ratio YoY | — | |
| Quick Ratio IPRWA | — | |
| COVERAGE & LEVERAGE | ||
| Debt To EBITDA | — | |
| Cost Of Debt | 1.41 % | |
| Interest Coverage Ratio | — | |
| Interest Coverage Ratio QoQ | — | |
| Interest Coverage Ratio YoY | — | |
| Interest Coverage Ratio IPRWA | — | |
| Operating Cash Flow Ratio | — | |
| TIMING / LIQUIDITY | ||
| Days Payables Outstanding (DPO) | — | |
| DIVIDENDS | ||
| Dividend Coverage Ratio | — | |
| Dividend Payout Ratio | — | |
| Dividend Rate | — | |
| Dividend Yield | — | |
| PERFORMANCE | GROWTH | |
| Asset Growth Rate | — | |
| Revenue Growth | 0.0 % | |
| Revenue Growth QoQ | -100.0 % | |
| Revenue Growth YoY | -100.0 % | |
| Revenue Growth IPRWA | high: 61.21 % mean: 14.645 % median: 6.032 % RCKY: 0.0 % low: -12.568 % |
|
| Earnings Growth | -8.738 % | |
| Earnings Growth QoQ | -110.012 % | |
| Earnings Growth YoY | -116.02 % | |
| Earnings Growth IPRWA | high: 223.077 % mean: 26.673 % median: 8.163 % RCKY: -8.738 % low: -44.737 % |
|
| MARGINS | ||
| Gross Margin | — | |
| Gross Margin QoQ | — | |
| Gross Margin YoY | — | |
| Gross Margin IPRWA | — | |
| EBIT Margin | — | |
| EBIT Margin QoQ | — | |
| EBIT Margin YoY | — | |
| EBIT Margin IPRWA | — | |
| Return On Sales (ROS) | — | |
| Return On Sales QoQ | — | |
| Return On Sales YoY | — | |
| Return On Sales IPRWA | — | |
| CASH FLOW | ||
| Free Cash Flow (FCF) | — | |
| Free Cash Flow Yield | — | |
| Free Cash Flow Yield QoQ | — | |
| Free Cash Flow Yield YoY | — | |
| Free Cash Flow Yield IPRWA | — | |
| Free Cash Growth | — | |
| Free Cash Growth QoQ | — | |
| Free Cash Growth YoY | — | |
| Free Cash Growth IPRWA | — | |
| Free Cash To Net Income | — | |
| Cash Flow Margin | 0.0 % | |
| Cash Flow To Earnings | 0.0 | |
| VALUE & RETURNS | ||
| Economic Value Added | — | |
| Return On Assets (ROA) | — | |
| Return On Assets QoQ | — | |
| Return On Assets YoY | — | |
| Return On Assets IPRWA | — | |
| Return On Capital Employed (ROCE) | — | |
| Return On Equity (ROE) | — | |
| Return On Equity QoQ | — | |
| Return On Equity YoY | — | |
| Return On Equity IPRWA | — | |
| DuPont ROE | — | |
| Return On Invested Capital (ROIC) | — | |
| Return On Invested Capital QoQ | — | |
| Return On Invested Capital YoY | — | |
| Return On Invested Capital IPRWA | — | |